3. Non-Profit Corporation

4. 100 galleries with over 60,000 works

5. Ranked in the top 6th in the nation

6. Famous Diego Rivera Mural in main hall

7. Many different programs and workshops

8. Effective social media outreachGroup Tours Music Performances Art-making workshops About the DIA

9. DIA’s Social Community

11. More then 300 works of young students throughout the Detroit area

12. Social Media marketing and Google advertising

13. Target Market

14. Families

15. Local Community

16. More for a younger audienceOnline Marketing Campaign

17. Goals & Challenges

18. DIA Photo Contest Social Media Campaign

19. Social Media Campaign

21. Pay by click through

22. Google Grant

23. Non-Profits are eligible to receive a Google grant for an Adwords campaign

24. Local Search Volume Keywords for March

25. Exhibition = 823,000 searches

26. Arts = 16,600,000

27. Detroit = 16,600,000

28. New = 338,000,000Detroit Institute Arts Buy Tickets and Stay In Detroit Hotels To Visit Our New Exhibition! dia.org/calendar/exhibitions.aspx Google Advertising

29. April 24, 2010 Tweet Up at the DIA April 25, 2010 Exhibit opens May 30, 2010 Exhibit Ends April 20, 2010 Start promoting the event and all the social media events taking place April 26 - 29 Update social media promotions May 31, 2010 Contact any contest winners Start running Google Ad Timeline

30. Budget & Evaluation