Union

487 views

Published on

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
487
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Union

  1. 1. UNION CREDENTIALS 12.10.09
  2. 2. ABOUT UNION <ul><li>UNION ARE AN EVENTS AND PROMOTIONS COMPANY </li></ul><ul><li>FORMED BY 3 FORMER STUDENTS IN 2007 </li></ul><ul><li>SPECIALISING IN 16-24 YEAR OLD MARKET </li></ul><ul><li>NATIONAL STUDENT CLUB NIGHTS </li></ul><ul><li>MASSIVE ONLINE AND SOCIAL MEDIA COMMUNITY </li></ul><ul><li>LARGE NETWORK OF LOCAL PROMOTERS </li></ul><ul><li>ABILITY TO DELIVER IMPACTFUL PROMO CAMPAIGNS </li></ul>
  3. 3. UNION EVENTS <ul><li>UNION RUN UK’s PREMIERE STUDENT CLUB NIGHTS </li></ul><ul><li>MUSICAL STYLE = DANCE, URBAN AND D’N’B </li></ul><ul><li>25,000 16-24 YEAR OLDS ATTEND EVERY MONTH </li></ul><ul><li>NATIONAL SPREAD WITH LONDON BIAS </li></ul><ul><li>2 DISTINCT EVENT BRANDS :- </li></ul><ul><ul><li>UNION </li></ul></ul><ul><ul><li>DON’T STAY IN </li></ul></ul><ul><li>EXPERIENTIAL OPPORTUNITIES FOR BRANDS </li></ul>
  4. 4. UNION EVENTS
  5. 5. UNION MUSICAL TALENT Dizzee Rascal Bassment Jaxx Tinchy Stryder Will.I.Am La Roux Pendulum Faithless Chipmunk Wiley Simian Mobile Disco Calvin Harris Zane Lowe (Radio 1) Annie Mac (Radio 1) Chase and Status Shy FX
  6. 6. UNION EVENTS SCHEDULE
  7. 7. DON’T STAY IN EVENTS <ul><li>Every Monday @ the Den, LONDON </li></ul><ul><li>1500 capacity </li></ul><ul><li>Cheap drinks, no frills student night </li></ul><ul><li>aimed at the mass student market and </li></ul><ul><li>targets sports teams and societies Every Thursday @ seOne, LONDON </li></ul><ul><li>3000 capacity </li></ul><ul><li>‘ Indoor carnival’ style event </li></ul><ul><li>Attractions include roller disco, dodgems to inflatables, etc </li></ul><ul><li>Attracts all music crowds and the mass student market in London Every Friday @ Penthouse, LONDON </li></ul><ul><li>800 capacity </li></ul><ul><li>Aimed at ‘upper class/weatlthy’ students </li></ul><ul><li>Premium ticket price, no cheap drinks and/or student attractions </li></ul><ul><li>Niche, upmarket opinion-formers </li></ul>
  8. 8. DSI EVENTS SCHEDULE ‘09
  9. 9. THE COMMUNITY <ul><li>UNION HAVE BUILT A HUGE AND LOYAL COMMUNITY </li></ul><ul><li>OVER 750,000 16-24’s IN THE UK </li></ul><ul><li>E-MAIL DATABASE (200,000) </li></ul><ul><li>FACEBOOK, TWITTER, MYSPACE (550,000) </li></ul><ul><li>VERY SOCIALLY-ACTIVE CONSUMERS </li></ul><ul><li>BRANDS CAN COMMUNICATE WITH FANS VIA UNION </li></ul>
  10. 10. COMMUNITY BY CHANNEL
  11. 11. COMMUNITY BY REGION
  12. 12. BRAND AMBASSADORS <ul><li>UNION PROMOTE THEIR EVENTS AND SELL TICKETS VIA A NETWORK OF OVER 300 LOCAL PROMOTERS </li></ul><ul><li>THESE UNION BRAND AMBASSADORS ARE ‘SOCIAL ALPHAS’ WHO BUILD THEIR OWN COMMUNITIES BOTH ON CAMPUS AND VIA FACEBOOK </li></ul><ul><li>FIELD MARKETING VIA DISTRIBUTION OF FLYERS, POSTERS, WRISTBANDS AND BLOGGING </li></ul>
  13. 13. dontstayin.com TEXT <ul><li>Global Social Networking site focused on nightlife reaching a young and socially active audience </li></ul><ul><li>“ DSI Spotters” are members who review, promote and photograph events for the site </li></ul><ul><li>Over 100,000 ‘You’ve Been Spotted’ cards each month are distributed to target audience by DSI Spotters </li></ul><ul><li>UNION have a media partnership with DSI </li></ul>
  14. 14. <ul><li>550k members </li></ul><ul><li>850k unique users per month </li></ul><ul><li>55%:45% M:F </li></ul><ul><li>80% 16-24 year old </li></ul><ul><li>25% students </li></ul><ul><li>10m page impressions per month </li></ul><ul><li>15m photos uploaded by DSI members </li></ul>
  15. 15. SUMMARY <ul><li>15+ UNION events per month with 25,000+ footfall </li></ul><ul><li>Over 300 brand ambassadors for grassroots marketing / product demo </li></ul><ul><li>Active viral marketing on over 25 University Campuses (over 80 halls) </li></ul><ul><li>25,000 tickets distributed nationwide each month </li></ul><ul><li>130,000 flyers and posters </li></ul><ul><li>25,000 wristbands </li></ul><ul><li>Over 100 Djs performing at Union events each month </li></ul><ul><li>Promotion to UNION’s 750,000 social media community </li></ul><ul><li>Don’t Stay In ‘Spotters” with 100,000 cards distributed per month </li></ul><ul><li>Media opportunities with Mixmag and Don ’ t Stay In.com </li></ul>
  16. 16. THANKS GULP! Studio 204 Westbourne Studios 242 Acklam Road London W10 5JJ Tel: +44 20 7575 3202 Richard Marshall richard@gulpmarketing.com Tel : +447973543527 Gareth Currie [email_address] Tel : +447500924927

×