The document discusses the range of goods and clustering. It defines the range of goods as the variety and diversity of products available to consumers. A wide range of goods offers consumer more choices aligned with their preferences. Factors like industry capabilities, market demand, technology, and competition influence the range of goods. Clustering groups consumers based on demographic, psychological, and behavioral attributes to allow businesses to target specific segments effectively. The range of goods and clustering are interconnected and impact consumer satisfaction, loyalty, and business competitiveness.

1. S.DHANUSH
22MSWACD07
RANGE OF GOODS
AND CLUSTERING

2. The range of goods refers to the variety
and diversity of products available to
consumers within a particular market
place.
A wide range of goods offers consumers
more choices allowing them to find
products that allign with their preferences,
needs and Lifestyles.
 The range of goods influences consumer
satisfaction, brand loyalty and market
competition.
INTRODUCTION

3. RANGE OF GOODS
 Range of the central good delineates the
market area of a central good. It is the
maximum distance that consumers are
willing to travel to purchase the good.
We assume that travel is equally easy in
all direction the range of a central good
will be perfect circle round the central
place.

4. FACTORSAFFECTING RANGE OF
GOODS
 INDUSTRY AND SUPPLY CHAIN CAPABILITIES
 The capabilities of industries and supply chain
determine the feasibility and efficiency of
producing and disturbing a wide range of
goods
 MARKET DEMAND
 Consumer performance trends and evolving
lifestyle shape the demand for specific
products and determine the range of goods
offered

5. Cont…
 COMPETITIVE LANDSCAPE
 Market competition encourages business to
differentiate themselves by offering
unique and diverse products, leading to an
expanded range of goods
 TECHNOLOGYADVANCEMENT
 Technological innovation enable the
production of new and diverse products,
expanding the range of goods available to
consumers

6. CLUSTERING
 Cluster approach allows for
combining efforts, making use
of synergies and pooling
resources to increase
competitive advancement while
sharing market risk

7. Objectives of clusters development include
improvement in parameters live increase in
Wages,Turnover, Employment, Number of
Enterprises, Exports, Etc..
Need Assessment
Design Development
Skilling, Capacity Building
 Market Linkages
CLUSTER DEVELOPMENT OBJECTIVES

8. DEMOGRAPIC CLUSTERING
Consumers are grouped based on demographic
characteristics such as Age, Gender, Income &
Location
PSYCHOLOGICAL CLUSTERING
 Consumers are group based on psychological and
lifestyle attributes, including Values, Interests,
Attitudes and activities
BEHAVIOUR CLUSTERING
 Consumers are group based on behavior pattern ,
Purchasing pattern, Wage Behavior, Brand Loyalty
and Product preference
TYPES OF CLUSTERING

9. COMPETITIVE ADVANTAGES
 Effective clustering strategies can lead to increase
customer satisfaction, Loyalty and Market share,
Providing a competitive edge and rivals.
TARGETED MARKETING
 Clustering enables business to tailor their marketing
strategies to specific consumers segments, Optimizing
resources allocation and improving campaign
effectiveness.
Conclusion
IMPACT OF CLUSTERING
The range of goods and clustering are interconnected aspects of the
modern market landscape. A diverse range of goods caters to the
varying preferences and needs of consumers, while consumer
clustering provides business with insights to target specific consumer
segments effectively by recognizing the symbolic relationship between
range of goods and clustering