1. Your right hand in digital production
Fernando de la Torre
Business Development
(617) 997 1459
fernando@dextramedia.com
Copyright Dextra Media 2009

2.  A digital production company focused on Adobe
Flash and other Adobe technologies.
 We support for agencies with pixel-perfect productions
delivered on time and budget.
 We can be a seamless extension of your team – or a
full production shop behind the scenes.
Copyright Dextra Media 2009

3. Assessment:
1.
 On-site involvement of Dextra Media and the Agency to discover
opportunity areas and companies’ fit.
Engagement:
2.
 Project definition, scope and required milestones.
Drafting:
3.
 Prototype development iteration and selection of final version
Production:
4.
 Project completion or revision of defined milestones
Copyright Dextra Media 2009

4.  Video link:
 http://www.youtube.com/watch?v=XXn82In0YJ4
 (Chris: The link is temporary. For the presentation I’ll
have the video at high resolution. The video only
shows steps 3 and 4)
Copyright Dextra Media 2009

5.  Step 1: Assessment:
NDA and Letter of intent
Operational Opportunity Jointly
analysis areas assessment
Define scope and
 Step 2: Engagement:
deadlines
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6.  Step 3: Drafting
Input Revision & Draft
Agency
material feedback Approval
Dextra Media
proposal changes
Project leader Material
revision,
Q&A*
Production
drafting
team
Track
Team NDA Internal Q control
Control
changes
* With Adobe ConnectNow Copyright Dextra Media 2009

7.  Step 4: Full production
Approved Revision & Project
Agency
draft feedback release
Internal
Dextra Media
adjustments
delivery
Project leader
Production Full
team production
Track
Internal Q control
Control
changes
Copyright Dextra Media 2009

8.  How many people and what can they do:
 Current workforce: 30 people
 18 designers
 2 After Effects Motion Designers
 10 Flash Senior Designers
 All with Photoshop, Illustrator, and Junior flash skills
 12 programmers
 2 Flex 3.0
 5 .Net & Javascript
 3 ActionScript 2.0 & 3.0
 2 database administrators
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9.  More than ten years in business
 Production center in central Mexico
 Local presence (San Francisco, CA)
 Remote real-time collaboration (similar time zone)
 Culturally compatible
 Strong IP protection (NAFTA treaty)
 Scalable talent pool
Copyright Dextra Media 2009

10. Your right hand in digital production
Fernando de la Torre
(617) 997 1459
fernando@dextramedia.com
Copyright Dextra Media 2009

11. Fernando de la Torre
Copyright Dextra Media 2009

12.  Cost is one of three factors (anchors) influencing the final
outcome of a project
Features
Hourly rate Time to market
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13. Idea
Maintenance Sketch/ draft
Production Prototype
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14. Profit
Revenue Costs Asset utilization
Project size Labor costs Leverage human cap.
Value to customer Overtime Productivity
Operating overhead Intellectual property
Project velocity
Time to customer Equipment cost Knowledge mgmt.
Time to market
Copyright Dextra Media 2009

15. Motion Interface
Designer
Designer developer
creative
skills
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16. Microsite Banners
Input:
Illustrator
poster
Online Trivia Digital Signage
Copyright Dextra Media 2009

17. Website Live broadcast widget
Input:
Corporate
image
Wallpapers, screensaver and other props:
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18.  Current talent pool:
 18 graphic and motion designers
 12 programmers
 Scalable talent pool: 12 universities in the area,
 6 of them offering art, design and marketing programs
 5 of them offering computer science engineering
 Located in Morelia (central Mexico)
 Culturally compatible
 Strong IP protection (NAFTA treaty)
 No-hassle visas for on-site collaboration (NAFTA treaty)
Copyright Dextra Media 2009

19.  From Organic.com>Careers
 Looking for a Senior Motion designer:
 1yr salary + overhead + hiring cost + healthcare ≈ $130k
 One year working 8hr per day at 80% capacity = 1600hrs
 Cost per hr approx $80per hr
 Whereas:
 External motion designer meeting the desired requirements
 No cost for idle time
Copyright Dextra Media 2009

20.  Where is Morelia?
-1.5 million inhabitants
-4hr flight to SFO or SJC
-GMT – 6:00
-200mi from Mexico City
-12 Universities in the area
MORELIA
Mexico City
Copyright Dextra Media 2009

21. Agency Brief Review Approval
Project leader review delivery feedback delivery
Production team Proposal Production
Copyright Dextra Media 2009

22. Design Programming
 Expertise with major design  Programming support for
web and animation software complex solutions
(Adobe Solution Partners)
 Actionscript 2 & 3
Flash

 Flex
Photoshop

 Adobe Air
Illustrator

After Effects  .Net

Premiere
  MySQL
Fireworks

 AJAX
Dreamweaver

 CSS / XHTML
Encore

 Maya 3D animation
Copyright Dextra Media 2009

23.  For agencies looking for partners to reach Latin-American
markets, from Mexico to Argentina.
 Dextra Media is a branch of a full service marketing agency
with 10-year experience in Central and South America
Copyright Dextra Media 2009