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UPLOAD UPDATED ON THE 28th OF OCTOBER 2012.
- INCLUDED FEEDBACK FROM MY SUPERVISOR
Through this project, I was willing to analyse the different Social Media Strategies adopted across countries at National Football level and to make recommendations.
To do so, I proceeded in 3 steps;
1 - Netnography: I analysed the different Social Media platforms adopted by National Football Team.
2 - Interviews with Social Media executives of each federation to understand their strategies adopted.
3 - Market Research in order to understand the use, need and expectation of supporters of National Football Teams.
An analysis of these three steps combined to a benchmark of best social media practices and analysis of the future trends enable me to make recommendations to enhance their adoptions and engagements of Social Media.