The document discusses getting more developers involved in contributing to open source projects like Drupal. It notes that currently only 0.1% of Drupal users contribute code back to the core, and the goal is to increase that to 1% by 2014. Some of the barriers that prevent more contributions are discussed, such as code being public, language challenges, and lack of an open source mindset. The document proposes creating a "Drupal contribution ladder" to motivate developers and make contributing easier. It describes an initiative where contributions increased significantly and lessons learned around motivating developers to start contributing.