A clip from the Nov. 2009 issue of the Detroiter Magazine featuring an ad where I did the copywriting, contributed to the concept & provided art direction. Also featured is a corresponding pieced I penned in promotion of this statewide talent retention/attraction initiative.

1. 30 TalenT and leadership DETROITER November 2009
Local Companies Honored with Sloan Awards
A
study conducted by the Families and Work Institute in said Ellen Galinsky, president of the Families and Work Institute.
May 2009 found that most companies (81 percent) are "We are excited to recognize these exemplary employers in our
maintaining the workplace flexibility they offer during business community," said Tammy Carnrike, chief operating officer,
the recession and another 13 percent are increasing Detroit Regional Chamber. "Their ability to maintain progressive
it. The Alfred P. Sloan Awards recognize organizations that are workplaces that allows flexibility for their employees is to be
striving to find new ways to make work "work" in today's difficult applauded particularly in the current economic environment
economy. Winners are the organizations that are finding this we are facing in Michigan."
middle ground.
The Alfred P. Sloan Awards for Business Excellence in Workplace
"From new forms of flexible work arrangements that minimize Flexibility are part of the When Work Works project, an ongoing
lay-offs, to creative cost-cutting that retains core medical benefits, initiative of Families and Work Institute, the Institute for a
to providing financial information and support to employees, these Competitive Workforce and the Twiga Foundation. The Detroit
employers are braving the economic storm through innovative policies Regional Chamber and Michigan Economic Development
that prevent undue shock to their workplaces and their employees," Corporation lead the local initiative.
Local winners: Altair Engineering
Michigan Health & Hospital Association
Peckham Inc.
Farbman Group
Albert Kahn Family of Companies
Public Policy Associates, Inc. Dynamic Edge, Inc.
Detroit Regional Chamber
Motion Marketing & Media Plex Systems, Inc.
Brown and Brown of Detroit
Regal Financial Group Ryan Inc.
KPMG, LLP
Frank, Haron, Weiner & Navarro P.L.C. Visteon Corporation
Ernst & Young
Services Express, Inc. Warner Norcross & Judd LLP – Southfield, Grand
Menlo Innovations LLC
Valassis Rapids, Muskegon & Holland offices
BDO Seidman LLP
Leader Dogs for the Blind Michigan Civil Service Commission
Employees Only
Motawi Tileworks, Inc. Michigan Department of Education
Amerisure Mutual Insurance Company
National Multiple Scierosis Society Michigan Department of Environmental Quality
Michigan Occupational Safety and Health
Administration

2. DETROITER November 2009 TalenT and leadership 31
InternSupport
InternInMichigan.com positioned for
continued growth with receipt of new support By Larry Jones
S
eptember was a big month for the Intern In Michigan program. In addition to reaching new user peaks
of more than 5,000 students and 500 employers on its Web site, the program received a big boost in
financial and strategic support.
Earlier in the month, Intern In Michigan was awarded a $1.2 million grant from the west Michigan-
based, W.K. Kellogg Foundation. The grant, which will provide funding through 2012, will be utilized to
expand InternInMichigan.com across the state and further the commitment and coordinated strategy of the
Detroit Regional Chamber and its key partners to attract and retain Michigan’s youngest and brightest talent.
The funding, which the program began receiving in September, will be utilized to support Intern In Michigan
program activities and expenses associated with expanding participation, access and utilization of a single
internship database across Michigan. Initial funding for the program was provided through grants received
from the U.S. Department of Labor’s Workforce Innovations in Regional Economic Development (WIRED)
program and the New Economy Initiative for Southeast Michigan (NEI).
Along with the grant funding from the W.K. Kellogg Foundation, September also marked the addition of two
new partnership agreements that will further expand Intern In Michigan as a collaborative statewide initiative
and bolster the program’s presence in Upper and Mid-Michigan. The Traverse City Area Chamber of Commerce
and the Lansing-based Prima Civitas Foundation (PCF) joined the Detroit Regional Chamber and the West
Michigan Strategic Alliance to form a multi-organizational collective effort to attract and retain young,
bright talent.
As a partner, each organization will be able to serve as a local point of contact for Michigan employers and
universities, so that InternInMichigan.com will truly be an initiative that encompasses the entire state. The
Traverse City Area Chamber of Commerce services the region of upper Michigan, which includes: Leelanau,
Benzie, Grand Travers, Kalkaska and Antrim counties. PCF, through the outreach of its Mid-Michigan
Innovation Team, services 13 counties encompassing two million people, anchored by Flint, Lansing, Midland,
Saginaw and the thumb.
Per individual agreements with its new partners, Intern In Michigan will provide the necessary support to
assist with the efforts to promote the program and its Web site - InternInMichigan.com - to employers
and students.
Larry Jones is a freelance public relations strategist and writer.
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