Aven iLoupe Launch


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Sample press release I drafted for the launch of Aven Inc.'s new product the iLoupe. Aven was one of the accounts I managed during my time with a Michigan PR agency.

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Aven iLoupe Launch

  1. 1. NEWS RELEASE Aven Inc. 4595 Platt Road Ann Arbor, MI 48105 www.aveninc.comAVEN INC. LAUNCHES INNOVATIVE MICROPHOTOGRAPHY TECHNOLOGYNew iLoupe™ combines digital camera technology with state-of-the-art microscopy to create the world’s first digital portable field microscope/cameraANN ARBOR, MICH. – Aven Inc., a leading provider of advanced precision visual inspectionsystems, recently launched its latest patented technology – iLoupe™, the world’s firstportable digital field microscope/camera.“We created the iLoupe with the goal of simplifying on-the-job technology,” said BakirKanpurwala, Chief Executive Officer and Managing Director of Aven Inc. “The iLoupe is ahighly versatile tool which features a special module that converts a Canon digital camerainto a high performance microscope making it extremely useful for professionals in a varietyof fields.”The iLoupe combines patented state-of-the-art technology with an easy-to-use portableformat, making the product as functional as it is innovative. By simply attaching theremovable microscopic module, which features lens magnifications ranging from 60x to150x, to a digital Canon SD600 six-mega pixel camera, the unit easily transforms into a fullyfunctional field microscope in a matter of seconds.With its dual microscopy and photography capabilities, the iLoupe has many uses. Theportable digital camera-microscope unit can be utilized by law enforcement officialsconducting forensics research, allowing for the capture of microscopic images right at thecrime scene. The iLoupe also ensures quality control in a variety of industries, providingeffective, on-site inspection of fabrics and industrial components. In the automotive industry,the user-friendly iLoupe can assist manufacturers and suppliers in detecting and documentingdefects on the assembly line and prior to shipping. Potentially, the iLoupe can be a valuable toolin reducing manufacturing costs and lead times.“As a tool, iLoupe translates easily into a professional environment and allows end-users tocommunicate their research effortlessly and effectively,” said Mike Shahpurwala, Presidentand Marketing Director for Aven Inc. “Prior to the creation of the iLoupe professionals weretasked with transferring cumbersome equipment to a job site or hindered by having to returnto a lab or workshop to retrieve results. This product enables them to work in real time by
  2. 2. iLoupe Launchequipping them with the capability to capture sophisticated high-resolution images in aneasy-to-email format.”The iLoupe is the latest in Aven’s high technology iSeries product line. Other iSeriestechnology includes iVue™ an all-in-one, plug and play video inspection system that allowsusers to view, capture, and save images without the use of external hardware or software andiScope™ an all-in-one microscope-based video inspection system that allows the user to viewimages in 3D using a binocular microscope, or view the image on an 8.4” LCD monitor.About Aven Inc.Aven Inc. manufactures and markets more than 750 precision tools for optical inspection andelectronic equipment assembly and service. Its product lines include stationary and portablemicroscopes, loupes, video inspection systems, specialty high-resolution digital and videocameras, lenses, illuminated magnifiers, electronic testers and a wide range of hand tools. AvenInc. was founded in 1983, and is headquartered in Ann Arbor, Mich. ###MEDIA CONTACTS:Larry Jones or Kristen BerryMARX LAYNE & CO.(248) 855-6777