The document outlines the requirements for a research project in marketing for the 2017-2018 academic year, detailing the module's structure, assessment methods, and specific tasks such as the proposal and ethics application. Students are expected to manage their own learning, complete a journal article, and submit various components by specified deadlines. Emphasis is placed on academic rigor and proactive engagement with supervisors throughout the project.

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Research Project (Marketing) Assignment Brief 2017-2018
Welcome to RP 2017-2018
The module provides you with the opportunity to demonstrate your ability to manage
your own learning to produce an in-depth study of a marketing topic that is of particular
interest to you. The structure, content and requirements are unique to the Research
Project Marketing department and may be different to other Research Projects across the
NBS platform. Therefore, adhere to the RP Marketing outline and brief rather than other
department within NBS. It helps you to develop and practice valuable skills that are
required in employment where you may often be tasked to investigate something and
produce an academic article showing your findings and recommendations. As part of the
project you will need to produce a proposal, secure ethical approval and get these
agreed by your supervisor to ensure that it meets the aims of the module and more
importantly that it is a project you will be able to complete within the timescale.
Formative Feedback Activities
Topic Choice Activity: Workshop Student-led Activity
Date: w/c 23rd
October 2017 – Week 13
Activity: Poster presentation in class
One side of A1/A2 paper, minimum font 9
10 minutes maximum to defend your topic
(Follow the ‘topic choice template’ on NOW for structure)
Research Proposal: 1500 words
Submission Date: 17th November 2017 by 5pm – Week 16
Submission: Submit one copy electronically (WORD FORMAT) emailed to your
supervisor. (Follow the ‘proposal’ template on NOW). Examples of
‘good practice’ can be found on NOW.
Ethics Application:
Draft
The ethics application includes two parts-documents for quantitative
studies and three parts-documents for qualitative studies.
Submission Date: w/c 8th
January 2018 – Week 24
Submission: Bring hard copies of your ethics application to the first learning set
after Christmas break. You cannot start your data collection until your
supervisor has signed your ethics form. Your supervisor will only sign
your form after reviewing your proposal, reviewing your application
and believes you are ready to start your data collection.
Summative Assessment
Signed Ethics
application
Supervisor-signed ethics application - submitted to the ‘Ethics Application
Dropbox on NOW’. Convert to PDF. The ethics application includes two
parts-documents for quantitative studies and three parts-documents for
qualitative studies. Please review ethics lecture for more information.
Examples of ‘good practice’ on NOW. Failure to submit will have an
impact on your final grade.
Date: Friday 9th
February 2018 by 5pm – Week 28
Assessment: Journal Article ‘style’ relating to a relevant marketing topic that you have
researched over the course of the module
Weighting: 100% of the module mark
Word count: maximum 6,000
Submission Date: 12 noon on Thursday 29th
March 2018
Submission: One electronic copy (PDF) – Dropbox. If your final submission/document
is too big for DROPBOX, you can upload your appendices as a separate
word document to your main article. You do NOT need to submit an ethics
form with your final article.

2. Agreeing the scope of a task or project and managing expectations are important skills
you will draw on in working life, as are demonstrating your resourcefulness and initiative
in achieving objectives. The successful completion of this module relies on you taking
personal responsibility for the whole process from its inception to completion. Although
there are sessions and supervision provided during the two terms, your supervisors are
there to facilitate rather than teach. This means that you must be proactive in your
approach and take advantage of the opportunities provided to help you with the
completion of the project. Also no matter what the topic or style you have chosen to use
as the basis for your project, we still expect it to be theoretically underpinned so that it
provides the academic rigour expected in the final year of your degree.
Structure & content of your Journal Article
In accordance with academic practice, ensure that your Journal Article is presented in
accordance with the guidelines provided in this document. Please note, the word
guidance for each section of the article is for ‘guidance’ only.
Key Section Outline Specifics Word
Count
Title Page Your Journal
Article should
start with a
Title Page,
which forms the
cover page of
your article. It
should include:
 Title of article
 Author Details (name, student
number, course, year)
 Author Bio (up to 150 words briefly
detailing your background, interests
etc)
 Acknowledgements (if any, e.g.
company who have supported your
research)
N.B Your
Title Page
should be
no more
than one
page.
Abstract You should then
write an
Abstract for
your Journal
Article (this
could be on a
separate page,
i.e. page 2, of
your Article).
Your Abstract
must be set out
under the
following sub-
headings:
 Purpose
 Design/methodology/approach
 Findings
 Research / practical / social
implications (as appropriate)
 Originality/value
Please provide up to 6 keywords which
encapsulate the principal topics.
N.B For tips on how to write an Abstract
look at past Articles in the Journal of
Marketing Communications or Emerald.
A
maximum
of 250
words
Introduction The next
section of your
Journal Article
is your
Introduction.
This should
include:
 A clear statement of your research
aims and questions
 Justify your choice of topic: why is
it interesting/relevant?
 Explain (briefly) to the reader how
the journal is structured
 It should also include the context of
your study
400
words.
Literature
Review
Your
introduction is
then followed
by your critical
literature
review. You
 Use a relevant title that identifies
your literature (s)
 Offer a critical account of the
current state of knowledge in your
relevant area(s)
 Include a conceptual framework
2,250
words.

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