The document discusses integrating Salesforce data with Excel. It describes how to use the Salesforce Excel connector to import Salesforce data into Excel. However, the connector has limitations like data size limits. As an alternative, the document proposes using AwsQuality, which can overcome the limitations by creating live data pipelines and performing advanced data transformations so BI tools can consume the data. AwsQuality also supports real-time and fast data retrieval and processing from multiple sources.

1. DETAIL GUIDE ON
SALESFORCE INTEGRATION
WITH EXCEL
BY AWSQUALITY

2. Salesforce is a multifunctional and highly customizable CRM platform millions of people use to manage
complex business processes and increase the productivity of sales, customer service, and marketing teams,
among other things. The most popular cloud-based CRM platform is Salesforce. It keeps track of your
leads, customers, vendors, sales and invoices, and contact information, among other things. Getting usable
insights from this data often necessitates combining it with other data and importing it all from Salesforce
into a BI tool.
Microsoft Excel is a spreadsheet program that is very familiar and comfortable for many users worldwide.
Sometimes, working with data in Excel worksheets is much better and more accessible than working with
data in the native UI of a cloud app. Most of us are familiar with Excel, the most basic BI tool. The method
for Salesforce ETL using the Salesforce Excel Connector Office 365 and its limitations and challenges will
be discussed in this post. This blog’s structure is as follows:
• How to Use the Excel Salesforce Connector
• Limitations
• A Different Approach

3. HOW TO USE THE SALESFORCE EXCEL CONNECTOR
The excel to Salesforce connector can be used to import Salesforce data into Excel.
• Step 1: Open Excel and select Data > New query > Other sources from the Data Tab.
• Step 2: Next, choose Salesforce objects from the drop-down menu. Select one of the two options:
Production or Custom. If prompted, enter your Salesforce credentials.
• Step 3: Navigator allows users to select SF objects OR load to a table or create a connection using the
“Load To” option.

4. YOU’LL HAVE TWO CHOICES HERE.
1st option:
• Create a new table if you simply want to copy data and perform some Excel calculations. This new table
will contain all of the data snapshots taken from SF at the time of the snapshot.
2nd option:
• Create a connection if you want to load the most recently updated data from SF and create
graphs/calculations on it. A connection will get you the most recent data whenever you access SF. As a
result, your graph will be drawn from the most recent data retrieved from Salesforce.

5. LIMITATIONS
• To use Excel Connector XLA with most versions of MS Office, you must first install Force.com Office Toolkit and
then Excel Connector XLA.
• Excel and other MS Office tools, such as Access and PowerPoint, use an ODBC Driver to connect to Salesforce, and
you’ll need API access enabled on your Salesforce account for that driver to work.
• Excel and Access have a maximum size limit, so if your Salesforce data is significant or your Salesforce objects are
large, Excel to Salesforce Integration may be unable to accommodate them.
• In this case, linking to the data rather than importing it may be slower due to the lack of advanced Pipeline
capabilities in these tools.
• However, if your data volume is small and your data does not change frequently, the above approach will suffice.
• However, you’ll need an ETL tool if you want to combine data from multiple sources and use it to get a complete
picture of what’s going on.
• You’ll also need a modern BI tool to get a bird’s eye view of your processes and formulate the best strategy
moving forward.

6. IS IT POSSIBLE TO IMPORT DATA FROM EXCEL INTO
SALESFORCE?
• Introduction. On the other hand, Salesforce is a widely used CRM, and users want to access Salesforce
data in Excel for various reasons. Excel offers a variety of options for importing data into spreadsheets,
and using the Progress Data Direct Salesforce ODBC driver is one of the simplest.

7. WHAT MAKES SALESFORCE SUPERIOR TO EXCEL?
• Salesforce Integration with Excel allows you to take advantage of your data and provide a customer
portal where your customers can access their information and service records. Customer experience is
improved with customized page layouts, field-level security, personalized logos, and user profiles.

8. IS EXCEL A GOOD CRM TOOL?
• Only a CRM can provide this level of functionality. Despite its many advantages, running your business
solely on Excel has drawbacks. As a result, savvy business owners prefer to use a CRM instead. They
understand that as their company expands, they’ll need a solution that boosts sales and improves the
customer experience.

9. CAN SMALL BUSINESSES USE SALESFORCE?
• Salesforce is a good platform for small businesses to manage their existing customers. Through the tools
provided, Salesforce makes it simple to find new customers. Salesforce makes it simple to manage
online and social media marketing. Salesforce also excels at helping small businesses drive sales and
customer service.

10. SALESFORCE’S BENEFITS
• Salesforce is a good platform for small businesses to manage their existing customers.
• Salesforce makes it simple to find new customers by providing tools.
• Salesforce makes it simple to manage online and social media marketing.
• Salesforce also excels at helping small businesses manage sales and customer service.
• Salesforce’s customer service is excellent.
• You don’t need to install any software to use Salesforce. Customer data can be accessed in real-time,
thanks to cloud access.
• Companies can easily track their employees’ activities, such as completed tasks, phone calls, and emails.
• All major browsers, including Internet Explorer, Chrome, and Opera, are supported by Salesforce.

11. SALESFORCE’S DISADVANTAGES
• Salesforce’s user interface has room for improvement.
• Services are occasionally disconnected, which can be inconvenient for customers.
• Until the additional cost is provided, marketing has limited scope.
• Small businesses will have to bear the additional costs if they want to use third-party solutions or
customize them.
• It can be overwhelming for small businesses without a dedicated marketing or sales team to use such a
complex solution.
• Getting the most out of Salesforce usually necessitates customization.

12. A DIFFERENT APPROACH
• AwsQuality is capable of overcoming the limitations mentioned earlier. AwsQuality can not only create
live pipelines to various data sources, but it can also perform advanced pre-processing to transform
your data so that all modern BI tools can consume it. There are no practical data size limits or
throughput concerns.
• AwsQuality can retrieve real-time data up to the minute and supports fast pre-processing. The data
from your various data sources (including accessible sources like Salesforce) would arrive at different
speeds and times in the AwsQuality pipeline.
• AwsQuality is built to easily handle the gushes and trickles of your various data streams, and it comes
with 128-bit SSL encryption.
Original Content: Detail Guide on Salesforce Integration with Excel

13. THANK YOU!
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