© Thomas Ladegaard   www.thomasladegaard.dk
Overblik – seks dage til valget
     Stillingen lige nu:
      Helt lige?
     Afgørende
      spørgsmål
            Det fundamentale
            Deltagelsen, ground
             game
            Ohio
            Sidste øjebliks
             overraskelser



© Thomas Ladegaard                     www.thomasladegaard.dk
Ohio, Ohio, Ohio




© Thomas Ladegaard      www.thomasladegaard.dk
Hvorfor bruge tid på USA valg?




© Thomas Ladegaard                www.thomasladegaard.dk
Derfor er valget interessant
     Udenrigspolitik
       Iran, Kina, Afghanistan
     Økonomisk politik
       Gældskrise
     Globale initiativer
       Grøn politik
     Politisk kommunikation




© Thomas Ladegaard                  www.thomasladegaard.dk
Betyder det noget, hvem der er præsident?




© Thomas Ladegaard                       www.thomasladegaard.dk
Hvad skete der med Obama?




© Thomas Ladegaard               www.thomasladegaard.dk
Det fundamentale




© Thomas Ladegaard      www.thomasladegaard.dk
Det fundamentale
                        Approval ratings are everything
                        in an election year. Presidents
                        Gerald Ford, Jimmy Carter and
                        George H.W. Bush all had
                        approval ratings under 50%.
                        The other thing they all had in
                        common? They all also lost
                        their bid for a second term.
                        Fifty Percent is the magic
                        mark. If you’re above that
                        heading into an election year,
                        you’re chances remain
                        promising. This precedent is
                        not without exception.
                        President Harry Truman ran
                        and won reelection in 1948,
                        with an approval rating in
                        the high 30’s. However, that
                        is the only exception.
                        Every other president since
                        polling like this began including
                        Eisenhower, Nixon, Reagan,
                        Bill Clinton and George W.
                        Bush had an approval rating
                        above 50% throughout their re-
                        election year




© Thomas Ladegaard            www.thomasladegaard.dk
Efter konventerne




© Thomas Ladegaard       www.thomasladegaard.dk
Den første debat – og den anden




© Thomas Ladegaard               www.thomasladegaard.dk
The auto bailout




© Thomas Ladegaard      www.thomasladegaard.dk
De 47% og kodesprog




© Thomas Ladegaard         www.thomasladegaard.dk
W’s skygge




© Thomas Ladegaard   www.thomasladegaard.dk
Super pacs og 11 mia.




© Thomas Ladegaard           www.thomasladegaard.dk
Ideologi




© Thomas Ladegaard   www.thomasladegaard.dk
Værdipolitik




© Thomas Ladegaard   www.thomasladegaard.dk
Udenrigspolitik




© Thomas Ladegaard     www.thomasladegaard.dk
Demografien
                               Obama   Romney
       All registered voters    47       47
       Men                      42       52
       Women                    52       43
       18 to 29 years           59       36
       65+ years                40       56
       White (non-Hispanic)     37       59
       Black                    90       5
       Hispanic                 69       25
       Married                  40       56
       Not married              59       35
       Kilde: Gallup
© Thomas Ladegaard                              www.thomasladegaard.dk
Bradley effekten – Mormon effekten
                                     In 1982, Bradley,
                                     the Democratic
                                     gubernatorial
                                     nominee in
                                     California, had led
                                     in pre-election
                                     surveys, and was
                                     declared the
                                     winner in pollster
                                     Mervin Field’s exit
                                     polls.




© Thomas Ladegaard               www.thomasladegaard.dk
Det delte USA




© Thomas Ladegaard   www.thomasladegaard.dk
Det delte USA




© Thomas Ladegaard   www.thomasladegaard.dk
Ohio, Ohio, Ohio




© Thomas Ladegaard      www.thomasladegaard.dk
Svingstaterne - scenarier
                                         RCP
   STATE                 OBAMA    ROMNEY AVERAGE        2008       2004       2000       Obamas vej til 270     Romneys vej til 270
                                                        Obama
   Ohio (18)               48.6     46.7   Obama +1.9    +4.6    Bush +2.1 Bush +3.5
                                                      Obama
   Florida (29)            47.6     49.0   Romney +1.4 +2.8      Bush +5.0 Bush +0.1                                Florida (29)
                                                        Obama
   Virginia (13)           47.8     47.8      Tie        +6.3    Bush +8.2 Bush +8.1                                Virginia (13)
                                                        Obama
   New Hampshire (4)       48.8     46.8   Obama +2.0    +9.6    Kerry +1.3 Bush +1.3    New Hampshire (4)
                                                        Obama
   Wisconsin (10)          49.3     47.0   Obama +2.3    +13.9   Kerry +0.4 Gore +0.2     Wisconsin (10)
                                                        Obama
   Michigan (16)           48.8     44.8   Obama +4.0    +16.4   Kerry +3.4 Gore +5.2      Michigan (16)
                                                        Obama
   Pennsylvania (20)       49.5     44.8   Obama +4.7    +10.3   Kerry +2.5 Gore +4.2    Pennsylvania (20)
                                                      Obama
   North Carolina (15)     46.2     49.2   Romney +3.0 +0.3      Bush +12.4 Bush +12.8                           North Carolina (15)
                                                        Obama
   Iowa (6)                49.0     46.7   Obama +2.3    +9.5    Bush +0.7 Gore +0.3          Iowa (6)
                                                        Obama
   Colorado (9)            47.8     47.8      Tie        +9.0    Bush +4.7 Bush +8.4                                Colorado (9)
                                            Obama       Obama
   Nevada (6)              50.0     47.6     +2.4        +12.5   Bush +2.6 Bush +3.5        Nevada (6)
   Total                                                                                       263                      257


    Kilde: RCP
© Thomas Ladegaard                                                                                            www.thomasladegaard.dk
Link til RCP
     Skakspillet




© Thomas Ladegaard   www.thomasladegaard.dk
Den post-faktuelle virkelighed




© Thomas Ladegaard                    www.thomasladegaard.dk
© Thomas Ladegaard   www.thomasladegaard.dk
Ingen dårlig idé at blive venner
                     med Mark Zuckerberg




© Thomas Ladegaard                  www.thomasladegaard.dk
© Thomas Ladegaard   www.thomasladegaard.dk
Reklamer, ground game, social etc.




© Thomas Ladegaard                www.thomasladegaard.dk
© Thomas Ladegaard   www.thomasladegaard.dk

Det amerikanske valg 2012

  • 1.
    © Thomas Ladegaard www.thomasladegaard.dk
  • 2.
    Overblik – seksdage til valget Stillingen lige nu: Helt lige? Afgørende spørgsmål Det fundamentale Deltagelsen, ground game Ohio Sidste øjebliks overraskelser © Thomas Ladegaard www.thomasladegaard.dk
  • 3.
    Ohio, Ohio, Ohio ©Thomas Ladegaard www.thomasladegaard.dk
  • 4.
    Hvorfor bruge tidpå USA valg? © Thomas Ladegaard www.thomasladegaard.dk
  • 5.
    Derfor er valgetinteressant Udenrigspolitik Iran, Kina, Afghanistan Økonomisk politik Gældskrise Globale initiativer Grøn politik Politisk kommunikation © Thomas Ladegaard www.thomasladegaard.dk
  • 6.
    Betyder det noget,hvem der er præsident? © Thomas Ladegaard www.thomasladegaard.dk
  • 7.
    Hvad skete dermed Obama? © Thomas Ladegaard www.thomasladegaard.dk
  • 8.
    Det fundamentale © ThomasLadegaard www.thomasladegaard.dk
  • 9.
    Det fundamentale Approval ratings are everything in an election year. Presidents Gerald Ford, Jimmy Carter and George H.W. Bush all had approval ratings under 50%. The other thing they all had in common? They all also lost their bid for a second term. Fifty Percent is the magic mark. If you’re above that heading into an election year, you’re chances remain promising. This precedent is not without exception. President Harry Truman ran and won reelection in 1948, with an approval rating in the high 30’s. However, that is the only exception. Every other president since polling like this began including Eisenhower, Nixon, Reagan, Bill Clinton and George W. Bush had an approval rating above 50% throughout their re- election year © Thomas Ladegaard www.thomasladegaard.dk
  • 10.
    Efter konventerne © ThomasLadegaard www.thomasladegaard.dk
  • 11.
    Den første debat– og den anden © Thomas Ladegaard www.thomasladegaard.dk
  • 12.
    The auto bailout ©Thomas Ladegaard www.thomasladegaard.dk
  • 13.
    De 47% ogkodesprog © Thomas Ladegaard www.thomasladegaard.dk
  • 14.
    W’s skygge © ThomasLadegaard www.thomasladegaard.dk
  • 15.
    Super pacs og11 mia. © Thomas Ladegaard www.thomasladegaard.dk
  • 16.
    Ideologi © Thomas Ladegaard www.thomasladegaard.dk
  • 17.
    Værdipolitik © Thomas Ladegaard www.thomasladegaard.dk
  • 18.
    Udenrigspolitik © Thomas Ladegaard www.thomasladegaard.dk
  • 19.
    Demografien Obama Romney All registered voters 47 47 Men 42 52 Women 52 43 18 to 29 years 59 36 65+ years 40 56 White (non-Hispanic) 37 59 Black 90 5 Hispanic 69 25 Married 40 56 Not married 59 35 Kilde: Gallup © Thomas Ladegaard www.thomasladegaard.dk
  • 20.
    Bradley effekten –Mormon effekten In 1982, Bradley, the Democratic gubernatorial nominee in California, had led in pre-election surveys, and was declared the winner in pollster Mervin Field’s exit polls. © Thomas Ladegaard www.thomasladegaard.dk
  • 21.
    Det delte USA ©Thomas Ladegaard www.thomasladegaard.dk
  • 22.
    Det delte USA ©Thomas Ladegaard www.thomasladegaard.dk
  • 23.
    Ohio, Ohio, Ohio ©Thomas Ladegaard www.thomasladegaard.dk
  • 24.
    Svingstaterne - scenarier RCP STATE OBAMA ROMNEY AVERAGE 2008 2004 2000 Obamas vej til 270 Romneys vej til 270 Obama Ohio (18) 48.6 46.7 Obama +1.9 +4.6 Bush +2.1 Bush +3.5 Obama Florida (29) 47.6 49.0 Romney +1.4 +2.8 Bush +5.0 Bush +0.1 Florida (29) Obama Virginia (13) 47.8 47.8 Tie +6.3 Bush +8.2 Bush +8.1 Virginia (13) Obama New Hampshire (4) 48.8 46.8 Obama +2.0 +9.6 Kerry +1.3 Bush +1.3 New Hampshire (4) Obama Wisconsin (10) 49.3 47.0 Obama +2.3 +13.9 Kerry +0.4 Gore +0.2 Wisconsin (10) Obama Michigan (16) 48.8 44.8 Obama +4.0 +16.4 Kerry +3.4 Gore +5.2 Michigan (16) Obama Pennsylvania (20) 49.5 44.8 Obama +4.7 +10.3 Kerry +2.5 Gore +4.2 Pennsylvania (20) Obama North Carolina (15) 46.2 49.2 Romney +3.0 +0.3 Bush +12.4 Bush +12.8 North Carolina (15) Obama Iowa (6) 49.0 46.7 Obama +2.3 +9.5 Bush +0.7 Gore +0.3 Iowa (6) Obama Colorado (9) 47.8 47.8 Tie +9.0 Bush +4.7 Bush +8.4 Colorado (9) Obama Obama Nevada (6) 50.0 47.6 +2.4 +12.5 Bush +2.6 Bush +3.5 Nevada (6) Total 263 257 Kilde: RCP © Thomas Ladegaard www.thomasladegaard.dk
  • 25.
    Link til RCP Skakspillet © Thomas Ladegaard www.thomasladegaard.dk
  • 26.
    Den post-faktuelle virkelighed ©Thomas Ladegaard www.thomasladegaard.dk
  • 27.
    © Thomas Ladegaard www.thomasladegaard.dk
  • 28.
    Ingen dårlig idéat blive venner med Mark Zuckerberg © Thomas Ladegaard www.thomasladegaard.dk
  • 29.
    © Thomas Ladegaard www.thomasladegaard.dk
  • 30.
    Reklamer, ground game,social etc. © Thomas Ladegaard www.thomasladegaard.dk
  • 31.
    © Thomas Ladegaard www.thomasladegaard.dk