Designing with kids: Taking the Sky kids app from learning to launch
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A talk I did at Ladies that UX London in Sep 2016 on the Sky Kids app, a tablet video app for kids aged 3-9 to watch and download their favourite shows. I share: - how we incorporated learning from and co-creating with kids - bringing research into fast-paced delivery - key differences researching with and designing for kids
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Designing with kids: Taking the Sky kids app from learning to launch
- 1. Document title and date 1 TAKING THE SKY KIDS APP FROM LEARNING TO LAUNCH DESIGNING WITH KIDS @AYESHAMOARIF
- 3. IA UX INTERACTION PRODUCT SERVICE DESIGNER @AYESHAMOARIF
- 4. DIGITAL PRODUCTS AND SERVICES THAT PEOPLE LOVE @AYESHAMOARIF
- 5. DIGITAL PRODUCTS AND SERVICES THAT PEOPLE LOVE @AYESHAMOARIF AND THAT LOVE PEOPLE
- 8. ustwo | Sky Kids | June 2015 + = @AYESHAMOARIF
- 9. ustwo | Sky Kids | June 2015 @AYESHAMOARIF TOTAL DOWNLOADS 437,701 IOS RATING 3.5 ANDROID RATING 3.0 LAUNCHED APRIL 2016 @AYESHAMOARIF
- 11. 11 AND INCREASINGLY USE TABLETS KIDS WATCH LESS TV @AYESHAMOARIF
- 12. NEW PRODUCT NEW AUDIENCE NEW DEVICE
- 13. KIDS AGED 3-9 5 MONTHS TO BETA 2 PLATFORMS
- 14. KIDS FIRST GET THE BASICS RIGHT ALL TOGETHER @AYESHAMOARIF
- 15. LET KIDS DO OUR “EXPERT REVIEW” PROTOTYPING THE PITCH BEING WRONG LET THE EXPERTS DO IT @AYESHAMOARIF
- 17. WORK WITH A SPECIALISED RESEARCH PARTNER TEST WITH KIDS EACH SPRINT PRIORITISE RAPID LEARNING AGAIN, LET THE EXPERTS DO IT @AYESHAMOARIF
- 18. LEARN FROM EXISTING PRODUCTS OBSERVE COMMON INTERACTIONS WATCH AND LEARN @AYESHAMOARIF
- 19. GET THE BASICS RIGHT THROUGH ITERATION… EVEN IF IT FRUSTRATES THEM LOW TO HIGH @AYESHAMOARIF
- 20. LEARN FROM SIMULATION AND PLAY BEFORE GOING DIGITAL PLAY COMES FIRST @AYESHAMOARIF
- 23. AND FUN. AND HUMBLING. YOU ARE DEFINITELY NOT YOUR USER ALWAYS SURPRISING @AYESHAMOARIF
- 24. MAKE IT PURPOSEFUL CONTENT FIRST USABLE AND COMMON PATTERNS NOT JUST FOR KIDS @AYESHAMOARIF
- 25. PLAY IS PURPOSE LEARN BY DOING NO FUTURE PROJECTION AND JUST FOR KIDS @AYESHAMOARIF
- 26. A STORY IS A STORY KIDS ARE HONEST @AYESHAMOARIF
- 27. A STORY IS A STORY KIDS ARE HONEST @AYESHAMOARIF “THIS IS THE BEST APP I EVER USED” (EXCEPT WHEN THEY’RE NOT)
- 28. MIND YOUR LANGUAGE OUTCOMES NOT TASKS @AYESHAMOARIF
- 29. MIND YOUR LANGUAGE OUTCOMES NOT TASKS @AYESHAMOARIF FIND NOT SEARCH WATCH IN THE CAR NOT DOWNLOAD RECOGNISE NOT KNOW
- 30. DIFFERENCE IS OK LET THEM FIGURE THINGS OUT @AYESHAMOARIF
- 31. DIFFERENCE IS OK LET THEM FIGURE THINGS OUT @AYESHAMOARIF “THEY DIDN’T SEE THE NAVIGATION” SO PICK AND SWIPE CHANNELS
- 32. KIDS DON’T CARE ABOUT YOUR AWESOME APP @AYESHAMOARIF
- 33. KIDS DON’T CARE ABOUT YOUR AWESOME APP @AYESHAMOARIF HOME IS A TAP AWAY SO MAKE IT WORTHWHILE
- 34. KIDS ARE KIDS BECAUSE PARENTS ARE PARENTS @AYESHAMOARIF
- 35. KIDS ARE KIDS BECAUSE PARENTS ARE PARENTS @AYESHAMOARIF DESIGN FOR RELATIONSHIP DON’T DESIGN IT OUT
- 36. LET KIDS LEAD GIVE THEM SOMETHING TO PLAY WITH STICK TO PRINCIPLES RESPECT RELATIONSHIP FINALLY @AYESHAMOARIF