Massachusetts Continuing Education Course – 2 Credits This course is a general overview of the practice of Designated Agency. You will learn to identify the appointing agent, relationships amongst agents in the same office and relationship with the consumer. The required forms and disclosures will be reviewed and best practices for the timing of their use will be discussed. Risk and responsibilities will be identified.

1. Designated Agency
RE90R15
Jody OBrien

2. Put down your baggage!
Whether you picked it up yourself or someone handed it to you. Let’s
learn agency practices the right way.

3. History of Designated Agency
2005 ‐ Designated Agency
Change in Disclosure
Form – Not Law (1991)
Company
Business Model
Facilitation
Consent
In Writing
and
Notice

4. Agency Business Models
Designated Agency
• Company Business Model
• Appointing Agent
• Separation of agents, clients
and files
• Larger companies
Traditional
• Company Business Model
• Broker of Record
• One knows all know
• Smaller companies – selling
Broker

5. Designated Agency
Company
Designated Buyer
Agent
Designated Seller
Agent
No
Relationship
Appointing
Manager/BrokerDual Agent

6. Designated Buyer
Agent
Designated Seller
Agent
Appointing
Manager/Broker

7. Who are you?
Which box do
you check?
Traditional
Designated

8. Agency Disclosure
1. ______________
2. ______________
3. ______________
4. ______________
First personal meeting
Specific property
In writing
To buyer & seller

9. Who am I?
Let’s Play

10. Mary has just driven by your new
listing and she is very excited. It is
exactly what she is looking for. When
she calls the office she finds out you
are in. She will be right over.

11. Bob is standing in front of the office
drooling over the Broker Owners
new listing in the window display.
You go out side and comment, “It is
a beauty! Do you want some more
info?” Bob shakes his head and
follows you in.

12. Jody has been a client of yours for
years. You have just listed her house.
As you are standing in the kitchen at
the first open house you realize this is
perfect for the West’s , your buyer
client you have been searching for a
home for two months.
Sandy walks in to the open house
…loves it and wants to make an offer.
She is not working with anyone, she
prefers to deal with the listing agent.
Sandy walks in to the open house
…loves it and wants to make an offer.
She is not working with anyone, she
prefers to deal with the listing agent.

13. Required Documents
Forms, procedures and policies

14. Disclosure
 Disclosure to a Buyer of Seller Agency

15. Consent
At Time
At Start
Notice
www.PresentationPro.com
Consent and Notice to Dual Agency

18. When am I a Dual Agent?
•Me – Myself – I
• Your listing
• Your Buyer CLIENT
•You covered for an
agent
• Created an agency relationship
with their client
• Now are bringing the other
side
•You appointed the
other agent

19. Consent
At Time
At Start
Notice
www.PresentationPro.com
Consent and Notice to Designated Agency

22. Office Procedures
Office
Meetings
Files
Fax
Forms
File
Review

23. Office Procedures
•Open House
•Disclosure
•Vacation/Day off
•Termination of Agency
•Teams
•Be realistic
•Mentors
•What do they know

24. RISK
•Everyone knows the agency business model
•Accurate and Timely disclosure
•Everyone knows the Appointing Agent
•The Appointing agent knows they are in dual agency
•Document, document, document– The Perfect File
•Understand and keep confidentiality
•Choose agency carefully

25. Jody O’Brien
The RE/Education Company
Committed to Professionalism in Real Estate through Education
Blog
www.reeducator.wordpress.com
Presentation
www.slideshare.net/ReEducationCompany
Social Media
www.twitter.com/reeducator
www.youtube.com/msreeducator
www.facebook.com/reeducator
www.linkedin.com/in/reeducator
Thank you for Attending