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CONDUCTING OPEN HOUSES 
& 
DEVELOPING A SAFETY PLAN 
Jody OBrien, GRI, CBR
CEU Outline
Conducting an Open House 
 Agency Relationship 
Traditional Agency 
 Listing Agent 
 Another Company Agent 
Designated 
 Listing Agent 
 Another Company Agent 
Facilitation 
 Disclosure and Consent to Seller
Disclosure 
 254 CMR 3.00 13 a (3) Nothing herein shall require 
written notice to each prospective purchaser or seller 
who comes to an open house showing of real property 
provided, however, the broker or salesperson, by sign, 
poster, distributed listing literature or property description 
form conspicuously discloses any pre-existing agency 
relationship. Where the listing literature or property 
description form is distributed at an open house the 
written disclosure of the agency relationship therein shall 
be more conspicuous than any other written material. 
 Exceptions
Seller and Agent Guidelines 
 Time Frame 
Majority Rules 
New and Different 
 Identification 
 Sign In Procedures 
Information 
Identification 
Do Not Call
Seller and Agent Guidelines 
 Preparing an Offer 
Agency Relationship to Seller 
Agency Relationship to Buyer 
At the house or back at the office
Preparing Property 
 Staging 
 Inclusions and Exclusions 
 Dangers 
 Security
Responsibility and Liability 
 Crowd Control 
How many agents 
Showing Order 
Unlicensed Person 
 New Construction 
Risks 
Visual Perspective 
Plans, Photos and Drawings
Responsibility and Liability 
 Access 
Sidewalks 
Driveways 
Entrance 
Interior 
Patios and Decks 
Back Yard 
Out Buildings
Responsibility and Liability 
 Securing Property 
Locks and Keys 
Lock Boxes 
Alarms 
Fireplace and Candles 
Appliances
Safety at Open Houses
Safety at Open Houses 
Take a minute for safety. 
Be aware. 
Be alert. 
Be ready.
Safety at Open Houses 
 Arrival 
BE OBSERVANT 
Exit Strategy 
 Accompanying Potential Buyers 
Attics and Basements NEVER 
 Check Locks 
 Follow don’t Lead
Safety at Open Houses 
 Securing the property 
 Departing 
The most DANGEROUS Time
Safety Plans
Safety Plan 
Experience is that thing you get, 
just after the point at which you 
need it!
Safety Plan 
Avoid unhealthy 
DENIAL!
Safety Plan
Safety Plan 
 Where are you? 
 Listing Presentations 
 Showings 
 http://mobilecallback.com, 
 Appearances really matter 
 Jewelry 
 Personal Items 
 Can you RUN 
 Cell Phone and keys in your hand ALWAYS
Safety Plan 
 Phone Calls 
NEVER show a property based on a phone 
call only. Bad Skill, Bad Risk 
 Advertising 
Vacant 
Glamour Shots 
Personal Information
Safety Plans 
Get everyone in the office 
involved!
Safety Plan 
 Contact Information 
 Distress Signal 
 ICE 
 Identification 
 Buddy System
Safety Plan 
 Don’t Wait 
Involve family and friend 
Neighbors 
Police 
Mobile Call Back
Above All... 
 Listen to your gut; it’s very accurate. 
 Keep people’s hands in sight. 
 Don’t let your guard down too soon.
Thank you for Attending 
Jody O’Brien 
The RE/Education Company 
Committed to Professionalism in Real Estate through Education 
Blog 
www.reeducator.wordpress.com 
Presentation 
www.slideshare.net/ReEducationCompany 
Social Media 
www.twitter.com/reeducator 
www.youtube.com/msreeducator 
www.facebook.com/reeducator 
www.linkedin.com/in/reeducator
(Your logo here) 
CUSTOMER IDENTIFICATION FORM 
This form is designed for your safety and security, along with that of property 
owners and our agents. We appreciate your consideration and cooperation. 
All security information is confidential and will not be sold or used for 
solicitation purposes. 
This information may be subject to verification. Form is to be kept in branch 
office. 
AGENT’S NAME: DATE: 
YOUR NAME(S): 
HOME ADDRESS: 
HOME & BUSINESS #’S: 
IF FROM OUT OF TOWN: LOCAL CONTACT PHONE: 
LOCAL ADDRESS: 
I (we) can be contacted at this location until 
EMPLOYER: PHONE: 
AUTO: MAKE & MODEL COLOR: 
OWNER: 
LICENSE #: STATE: 
Photocopy Driver’s License(s) or 
other Photo ID(s) in this space
(Your logo here) 
AGENT IDENTIFICATION FORM 
Updated: ________________ 
NAME: _____ 
HOME ADDRESS: 
CONTACT NUMBERS: (Include area codes) 
Cell : ________________ Home: ______ 
Pager: _______________ Home Office: ______ 
Other: ______ 
EMERGENCY CONTACTS: (Provide at least one) 
NAME RELATIONSHIP PHONE(S) 
AUTO: (List your most frequently used auto first.) 
MAKE & MODEL: 
COLOR: __________________________ 
OWNER: ______________ 
LICENSE #: ________________________ STATE: 
2nd AUTO: MAKE & MODEL: 
COLOR: 
OWNER: 
PRIMARY PHYSICIAN: _______________________________________ 
PHONE: __________ 
SPECIAL MEDICAL CONDITIONS/MEDICATION: 
__________________________________________ 
Note: Keep a record of your major credit card information in a safe, accessible 
place in case of an emergency, loss or theft of cards.
AGENT ITINERARY FORM 
This form is designed for your safety and security. Please leave the 
completed form with the receptionist, along with your showing itinerary 
information. 
AGENT: DATE: 
CUSTOMER/CLIENT NAME(S): ________________________________________ 
 Personal Identification Form attached. 
 Personal Identification Form already on file with 
_______________________ 
ANTICIPATED TIME OF RETURN TO OFFICE: __________ AM __________ PM 
MY CONTACT PHONE WHILE SHOWING PROPERTY: 
_______________________ 
COMMENTS: 
__________________________________________________________

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Conducting Open Houses and Developing a Safety Plan - RE36R05

  • 1. CONDUCTING OPEN HOUSES & DEVELOPING A SAFETY PLAN Jody OBrien, GRI, CBR
  • 3. Conducting an Open House  Agency Relationship Traditional Agency  Listing Agent  Another Company Agent Designated  Listing Agent  Another Company Agent Facilitation  Disclosure and Consent to Seller
  • 4. Disclosure  254 CMR 3.00 13 a (3) Nothing herein shall require written notice to each prospective purchaser or seller who comes to an open house showing of real property provided, however, the broker or salesperson, by sign, poster, distributed listing literature or property description form conspicuously discloses any pre-existing agency relationship. Where the listing literature or property description form is distributed at an open house the written disclosure of the agency relationship therein shall be more conspicuous than any other written material.  Exceptions
  • 5. Seller and Agent Guidelines  Time Frame Majority Rules New and Different  Identification  Sign In Procedures Information Identification Do Not Call
  • 6. Seller and Agent Guidelines  Preparing an Offer Agency Relationship to Seller Agency Relationship to Buyer At the house or back at the office
  • 7. Preparing Property  Staging  Inclusions and Exclusions  Dangers  Security
  • 8. Responsibility and Liability  Crowd Control How many agents Showing Order Unlicensed Person  New Construction Risks Visual Perspective Plans, Photos and Drawings
  • 9. Responsibility and Liability  Access Sidewalks Driveways Entrance Interior Patios and Decks Back Yard Out Buildings
  • 10. Responsibility and Liability  Securing Property Locks and Keys Lock Boxes Alarms Fireplace and Candles Appliances
  • 11. Safety at Open Houses
  • 12. Safety at Open Houses Take a minute for safety. Be aware. Be alert. Be ready.
  • 13. Safety at Open Houses  Arrival BE OBSERVANT Exit Strategy  Accompanying Potential Buyers Attics and Basements NEVER  Check Locks  Follow don’t Lead
  • 14. Safety at Open Houses  Securing the property  Departing The most DANGEROUS Time
  • 16. Safety Plan Experience is that thing you get, just after the point at which you need it!
  • 17. Safety Plan Avoid unhealthy DENIAL!
  • 19. Safety Plan  Where are you?  Listing Presentations  Showings  http://mobilecallback.com,  Appearances really matter  Jewelry  Personal Items  Can you RUN  Cell Phone and keys in your hand ALWAYS
  • 20. Safety Plan  Phone Calls NEVER show a property based on a phone call only. Bad Skill, Bad Risk  Advertising Vacant Glamour Shots Personal Information
  • 21. Safety Plans Get everyone in the office involved!
  • 22. Safety Plan  Contact Information  Distress Signal  ICE  Identification  Buddy System
  • 23.
  • 24.
  • 25.
  • 26. Safety Plan  Don’t Wait Involve family and friend Neighbors Police Mobile Call Back
  • 27.
  • 28. Above All...  Listen to your gut; it’s very accurate.  Keep people’s hands in sight.  Don’t let your guard down too soon.
  • 29. Thank you for Attending Jody O’Brien The RE/Education Company Committed to Professionalism in Real Estate through Education Blog www.reeducator.wordpress.com Presentation www.slideshare.net/ReEducationCompany Social Media www.twitter.com/reeducator www.youtube.com/msreeducator www.facebook.com/reeducator www.linkedin.com/in/reeducator
  • 30.
  • 31. (Your logo here) CUSTOMER IDENTIFICATION FORM This form is designed for your safety and security, along with that of property owners and our agents. We appreciate your consideration and cooperation. All security information is confidential and will not be sold or used for solicitation purposes. This information may be subject to verification. Form is to be kept in branch office. AGENT’S NAME: DATE: YOUR NAME(S): HOME ADDRESS: HOME & BUSINESS #’S: IF FROM OUT OF TOWN: LOCAL CONTACT PHONE: LOCAL ADDRESS: I (we) can be contacted at this location until EMPLOYER: PHONE: AUTO: MAKE & MODEL COLOR: OWNER: LICENSE #: STATE: Photocopy Driver’s License(s) or other Photo ID(s) in this space
  • 32. (Your logo here) AGENT IDENTIFICATION FORM Updated: ________________ NAME: _____ HOME ADDRESS: CONTACT NUMBERS: (Include area codes) Cell : ________________ Home: ______ Pager: _______________ Home Office: ______ Other: ______ EMERGENCY CONTACTS: (Provide at least one) NAME RELATIONSHIP PHONE(S) AUTO: (List your most frequently used auto first.) MAKE & MODEL: COLOR: __________________________ OWNER: ______________ LICENSE #: ________________________ STATE: 2nd AUTO: MAKE & MODEL: COLOR: OWNER: PRIMARY PHYSICIAN: _______________________________________ PHONE: __________ SPECIAL MEDICAL CONDITIONS/MEDICATION: __________________________________________ Note: Keep a record of your major credit card information in a safe, accessible place in case of an emergency, loss or theft of cards.
  • 33. AGENT ITINERARY FORM This form is designed for your safety and security. Please leave the completed form with the receptionist, along with your showing itinerary information. AGENT: DATE: CUSTOMER/CLIENT NAME(S): ________________________________________  Personal Identification Form attached.  Personal Identification Form already on file with _______________________ ANTICIPATED TIME OF RETURN TO OFFICE: __________ AM __________ PM MY CONTACT PHONE WHILE SHOWING PROPERTY: _______________________ COMMENTS: __________________________________________________________