In 2015 I gave a series of talks about getting into the advertising industry. Mix of personal experience and half baked advice, follow at your peril.

1. 1
2/02/2016

2. Hello
KINGSTON
Philip Slade : @PathWorldwide : #LondonCPB

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3

4. 4
Our approach
2/02/2016

5. Designing your own job
5
10 Lessons from the past
Your Brand
Your Story
Your Future
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6. 6
Lessons from the past
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7. 7
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Lesson 1:

8. 8
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9. Lesson 2
Get experience in business, fast.

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11. Lesson 3
Take advantage of the unexpected

12. 12
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13. Lesson 4
Be wary of big money

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15. Lesson 5
Challenge yourself

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17. Lesson 6
Don’t lose sight of why you’re here

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18

19. Lesson 7
This is business, not everyone plays nice.

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22. Lesson 8
Make the most of your situation, however
bonkers the offer

23. global network expansion
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! " # $ $ % & ' % ( ) * + , %
! " # $ $ % & ' % ( ) *
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23

24. 2/02/2016
24

25. 2/02/2016
25

26. Lesson 9
Collaborate and compete internationally

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27
www.Woudhuysen.com

28. Lesson 10
Get yourself a mentor(s)
&
Don’t be shy in asking

29. 10 Lessons from the past
1. No one is waiting to give you a job
2. Get commercial experience, fast
3. Make the unexpected work for you
4. Be wary of big money offers
5. Challenge yourself, constantly
6. Don’t lose sight of what you are good at
7. Not everyone plays nice
8. Make the most of every situation
9. Collaborate and compete internationally
10. Get yourself a mentor
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29

30. 30
Design your
own job
2/02/2016

31. 31
.
You are a brand
You make stuff
You need to be sold
2/02/2016

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32
Brand
Money
Product
Location
Design your
own job
Comms

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34
Brand
Money
Product
Location
Design your
own job
Comms

35. 35
2/02/2016
Help is at
hand

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36
Money

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Money

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Comms

39. ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE BASED ON ACTIVE USER
ACCOUNTS, NOT UNIQUE INDIVIDUALS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
MILLION MILLION MILLION MILLION MILLION
64.91
URBANISATION: 83%
59.47
PENETRATION: 92%
38.00
PENETRATION: 59%
74.92
vs POPULATION: 115%
33.00
PENETRATION: 51%
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UK DIGITAL LANDSCAPE JAN 2016 >>We Are Social

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Location

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41
Made in Sheffield
Patent No. 3021457
Location

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Brand
Money
Product
Location
Design your
own job
Comms

43. Final thoughts
• Understand your value
• Collaborate with people who frighten you
• Dominate your corner of digital
• Chase the funding you deserve
• Choose the right location
2/02/2016
43

44. Goodbye
KINGSTON
Philip Slade : @PathWorldwide : #LondonCPB

45. 45
PT Barnum used to create noise and
excitement for his circus arriving by
walking an elephant through town.
We work with our clients to discover
‘their elephant’ and then create the
most impactful and resonant way
to tell their story.
Walking the elephant through town
2/02/2016

46. Further Reading
Pathww.com
@Pathworldwide
Cpblondon.com
@LondonCpb
Cpbgroup.com
Contagious.com (CP+B Creative Bravery)
Adage.com (CP+B digital approach)
ReNew Sheffield (re-use empty city center space)
Sheffield Soup (Detroit idea for Crowd funding live in the UK)
Bristol Webstart (one of the 100’s of incubator projects in regions cities)
2/02/2016
46
h.p://startups.co.uk
h.p://startupbritain.org
Non-­‐UK
resident?
You
would
qualify
for
a
grant
from
the
UK
Gov.
h.ps://www.gov.uk/government/publicaNons/
entrepreneurs-­‐seOng-­‐up-­‐in-­‐the-­‐uk