Roxanne is unhappy with her current job prospects in business due to advances in technology. She wants to change fields to engineering, science, or architecture to be more helpful to society. She is competent, hard-working, and prefers teamwork. Roxanne needs more work experience and hands-on learning to build her background while still in school.

1. Say:
 Not happy with current job perspective
 Studying business, feels there is no future
in business with the advancement of
robotics, AI and Moore’s Law
 Want’s to change field of study to
engineering, design , architecture , science
to become helpful to society
 Competent, competitive, hard working
 Likes travelling, reading, philosophy
 Little field experience, needs more
experience to build a strong background
 Prefers to work in teams
 Not a morning person
 Single, non-smoker
Think:
 She would probably fit in this job requirements
 It is worth trying this job, to build experience
and not for the money
 Can accommodate both studying and working
 If there is a prospect for a career advancement
she might stay longer in the job
 Could easily find a job with her resume
Do:
 Very confident on herself, body language matches her
speech
 Knows what she wants
 Very active, fast speaking , rapid eye movements
 Organized thoughts
 Pleasant and well dressed
Feel:
 She feels she needs
experience more than money
at this moment in her life
 The money that she will earn
would cover the expenses for
her plans to travel abroad
 Strong desire to achieve
something in life, a higher
purpose in life
 Would sacrifice personal life
for a career

2. Stakeholder
 Young and determinate to
succeed in life, educated ,
passionate and with high
aspirations.
Problem/need:
 Roxanne needs more work
experience, and hands on
experiments as she loves
experiments.
 Roxanne needs a job that will benefit her fields of study or
interests, while she is still in school. She needs to combine
her learning experiences with real life, hands on experiences.
Insight: