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Design
Thinking
Jason Prunty|Twitter: @jjprnty
www.jprunty.com
2.0
About Mecreative spectrum
experience
generator
Artist
system
solver
EngineerDesigner
Design Thinking
Survey #1
Art or Engineering ?
Question #1
Art or Engineering?
https://billmill.org/sol_1136.html
Question #2
Art or Engineering?
https://www.economist.com/blogs/economist-explains/2015/09/economist-explains-3
Question #3
Art or Engineering?
https://billmill.org/sol_1136.html
Question #4
Art or Engineering?
http://salaryme.com/make-money-cryptokitties/
Overview
- Systems Thinking
- Design Thinking
- Case Study - Swiffer
- Case Study - IBM
- Applying the Creative Spectrum
- Q & A
Survey #2
Collection or System ?
Question #1
Collection or System?
http://www.projectribbons.com/lifestyle/renovate-kitchen-modern-style/
Question #2
Collection or System?
https://www.amazon.com/Cuisinart-CPT-180-Classic-4-Slice-Stainless/dp/B0000A1ZN1
Question #3
Collection or System?
http://fruitfreshdelivery.com/product/small-business-essentials/
Question #4
Collection or System?
http://www.startmarriageright.com/2017/02/love-is-not-a-feeling/
Systems Thinking
“In the most basic sense, a system is any
group of interacting, interrelated, or
interdependent parts that form a complex
and unified whole that has a specific
purpose.”
https://thesystemsthinker.com/introduction-to-systems-thinking/
Systems Thinking
“Working on the System,
not in the System”
https://thesystemsthinker.com/introduction-to-systems-thinking/
hasso plattner institute of design at stanford
Design Thinking
Overview
Empathize
Define
Ideate
Prototype
Test
Empathize
Define
Ideate
Prototype
Test
Empathize
Define
Ideate
Prototype
Test
Design Thinking
not a linear path
Continuum - Swiffer
case study
Continuum - Swiffer
the system the experience
Continuum - Swiffer
IBM
case study
IBM
case study
the system the experience
IBM
case study
System Overview
https://lithespeed.com/lean-ux-dont-part-1-3-2/
System Overview
https://www.videoblocks.com/video/simple-vector-illustration-style-of-the-solar-system-with-planets-orbiting-
the-sun-for-hud-or-other-screens-and-illustrations-fv68pai
System Overview
https://www.youtube.com/watch?v=0jHsq36_NTU
Creative Spectrum
Creative Spectrum
framework for evaluating ideas
Design Engineering
Art Research?
Logic
Experience
Repeatable
Unique
Creative Spectrum
Telephone Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique
1890’s
1930’s
1980’s
2006
2007
Creative Spectrum
Facebook Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique
Creative Spectrum
Product Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique
Creative Spectrum
Product Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique
CURRENT PRODUCT
NEW IDEA
Creative Spectrum
Product Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique
Thank
you.Jason Prunty|Twitter: @jjprnty
www.linkedin.com/in/jjprnty/
design thinking 2.0

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Design Thinking 2.0 - Creative Spectrum