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Design Principles ContrastDominanceBalance.pdf
- 1. Design Principles Contrast &Dominance RONALDI
- 2. Contrast • The differencein quality between two instances of an art element, or using opposing qualities next to each other. For example, quality opposite results black white contrasting values organic/curvy geometric/angular contrasting lines/shapes/forms rough smooth contrasting textures
- 3. Contrast • Contrast canalso be used to set the mood or tone of the work.
- 4. Contrast • The greaterthe contrast, the more something will stand out and call attention to itself.
- 5. Contrast • Areas withgreater contrast in value (stronger darks and lights) will tend to appear more forward in space, as over distance atmospheric haze lessens contrast (atmospheric perspective).
- 6. Contrast • High contrastmakes a work more vibrant, vigorous, brash, lively - it "pops" more. Low-contrast work is more quiet, calm, subtle, reflective, soothing.
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- 8. Contrast? Is there two instancesof an art element?
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- 10. Emphasis • Emphasis isthe area of interest where the viewer's eyes skip the other areas • We visually reinforcing something we want to pay attention Strategies used Isolation leading lines and convergence contrast anomaly, size placement framing focus depth of field absence of focal points
- 11. Emphasis • Emphasis isthe area of interest where the viewer's eyes skip the other areas • We visually reinforcing something we want to pay attention Strategies used Isolation leading lines and convergence contrast anomaly, size placement framing depth of field absence of focal points
- 12. Emphasis Strategies used Isolation leading linesand convergence contrast anomaly, size placement framing depth of field absence of focal points separating the subject from other distracting elements
- 13. Emphasis Strategies used Isolation leading linesand convergence contrast anomaly, size placement framing depth of field absence of focal points A line, arrow, or similar triangular or elongated element can indicate a direction and point towards something, leading the eye in that direction
- 14. Emphasis Strategies used Isolation leading linesand convergence contrast size placement framing depth of field absence of focal points Strong contrast in value, color, etc.
- 15. Emphasis Strategies used Isolation leading linesand convergence contrast size placement framing depth of field absence of focal points The larger it is, the more visual weight it will have and the more clearly it will be visible.
- 16. Emphasis Strategies used Isolation leading linesand convergence contrast size placement framing depth of field absence of focal points An element placed front and center.
- 17. Emphasis Strategies used Isolation leading linesand convergence contrast size placement framing depth of field absence of focal points In three-dimensional work, framing (tubes, tunnels, portals, openings, gaps, cracks, etc.) can not only reveal or limit views, they can also create other interest.
- 18. Emphasis Strategies used Isolation leading linesand convergence contrast size placement framing depth of field absence of focal points the range from near to far in which objects appear to be in focus.
- 19. Emphasis Strategies used Isolation leading linesand convergence contrast size placement framing depth of field absence of focal points If a work has no real focal points, then the work as a whole becomes the focal point.
- 20. Emphasis Strategies used Isolation leading linesand convergence contrast size placement framing depth of field absence of focal points If a work has no real focal points, then the work as a whole becomes the focal point.
- 21. Contrast? Dominance? Strategies used Isolation leadinglines and convergence contrast size placement framing depth of field absence of focal points
- 22. Contrast? Dominance? Strategies used Isolation leadinglines and convergence contrast size placement framing depth of field absence of focal points
- 23. Contrast? Dominance? Strategies used Isolation leadinglines and convergence contrast size placement framing depth of field absence of focal points