Design is thinking by making.
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The document discusses the nature of design as a nonlinear process involving both divergent and convergent thinking. It describes design as "thinking by making" that relies on both logical and creative thought. Examples are provided of how designers solve problems through managing contradictory ideas and utilizing systems thinking approaches.
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Design is thinking by making.
- 1. Design is... Tuesday, September 10, 13
- 2. Design is thinking by making. ... a process and how we problem solve. ... a Non-linear pattern of thought and execution. ... the ability to manage and understand our methods of thought. Design is... Tuesday, September 10, 13
- 3. Design is thinking by making. I am a designer, who are you? Tuesday, September 10, 13
- 4. Design is thinking by making. Saul Bass iconic Graphic Designer “Design is thinking made visual.“ Tuesday, September 10, 13
- 5. Insights to how creative minds think and work. Design is thinking by making. Tuesday, September 10, 13
- 6. Design is thinking by making. Tuesday, September 10, 13
- 7. Design is thinking by making. Tuesday, September 10, 13
- 8. Wiffle Ball... Tuesday, September 10, 13
- 9. Design is thinking by making. Tuesday, September 10, 13
- 10. Tuesday, September 10, 13
- 11. Tuesday, September 10, 13
- 12. Design is thinking by making. Tuesday, September 10, 13
- 13. Design is thinking by making.http://www.insensatez.org/marcelamachuca/blog/ Tuesday, September 10, 13
- 14. Design is thinking by making. Tuesday, September 10, 13
- 15. Design is thinking by making.http://worldsoccertalk.com/wp-content/uploads/2013/07/new-york-subway-guide.jpg Tuesday, September 10, 13
- 16. Design is thinking by making.http://www.columbia.edu/~brennan/subway/ScaleSubwayMap.GIF Tuesday, September 10, 13
- 17. Design is thinking by making.http://worldsoccertalk.com/wp-content/uploads/2013/07/new-york-subway-guide.jpg Tuesday, September 10, 13
- 18. Design is thinking by making.http://upload.wikimedia.org/wikipedia/commons/d/d8/SubwaySigns.jpg Tuesday, September 10, 13
- 19. Design is thinking by making.http://upload.wikimedia.org/wikipedia/commons/d/d3/WMATA_Farecard_Machines.jpg Tuesday, September 10, 13
- 20. Design is thinking by making.http://www.robertmanni.com/images/subway.jpg Tuesday, September 10, 13
- 21. Design is thinking by making. Constraints & Patterns Solving a design problem Tuesday, September 10, 13
- 22. Design is thinking by making. Constraints & Patterns Path of Execution Solving a design problem Tuesday, September 10, 13
- 23. Design is thinking by making. Constraints & Patterns Path of Execution Achieving an Outcome Solving a design problem Tuesday, September 10, 13
- 24. Design is thinking by making. Systemic & Analytical Thinking Non-Linear Thinking Managing Thought Processes Methods of thinking Tuesday, September 10, 13
- 25. Design is thinking by making. Left Brain Right Brain Tuesday, September 10, 13
- 26. Design is thinking by making. Left Brain Right Brain Creativity Imagination Holistic (Systems) Intuition Rhythm Feelings Visualization Day Dreaming Art Tuesday, September 10, 13
- 27. Design is thinking by making. Left Brain Logic Analysis Sequencing Linear Math Language Facts Words Computation Right Brain Creativity Imagination Holistic (Systems) Intuition Rhythm Feelings Visualisation Day Dreaming Art Tuesday, September 10, 13
- 28. Knowledge Base Documents Map Builder Hitlist Initial Sort by Priority: ⁃ Flag for Wall Review (date) ⁃ Flag scheduled for Tours (date, Design Mgr) ⁃ Remaining segregated and sorted by status or alpha Alert New Reports are available Make Manual Edits to location, city, country maps ⁃ Location status (color) ⁃ Financial data Review which items need updated KBase documents Alert Next Steps based on Status “Did you get the LOD?” “Did you do the ATP slide?” “Do you have store opening package?” Etc. Change Hitlist item status to "Approved" • Global metro sales data • Rate sales numbers (quarterly) • Real Estate status report Add to Tasks list (auto?) Open Hitlist Schedule • Design Mgrs touring locations • Wall Reviews Review links to associated KBase docs Open Map en ail ams pp Fact Base City Fact Base Location Concept Drawings Photos Auto-update? Ashley Mkt Analyst Logic Creativity Tuesday, September 10, 13
- 29. Reality Vision Tuesday, September 10, 13
- 32. Fabric Use Tuesday, September 10, 13
- 33. Design is thinking by making. Tuesday, September 10, 13
- 36. Design is Non-linear. Tuesday, September 10, 13
- 37. Design is thinking by making. Mihay Csikszentmihalyi’s former head of Psychology at Chicago University “If I had to express in one word what makes their personalities different from others, it's complexity. They show tendencies of thought and action that in most people are segregated. They contain contradictory extremes; “ Tuesday, September 10, 13
- 39. Design is thinking by making.http://www.topanien.com/images/enchanted/book_2911.jpg / http://www.amantiart.com Tuesday, September 10, 13
- 40. Design is thinking by making.http://www.mysterypierbooks.com/Assets/images/book_text_1.gif Tuesday, September 10, 13
- 41. Design is thinking by making.http://www.mysterypierbooks.com/Assets/images/book_text_1.gif Tuesday, September 10, 13
- 42. Brains utilize contradiction Tuesday, September 10, 13
- 43. Ideas Metaphor or Whiteboard Tuesday, September 10, 13
- 44. Bouncing a ball Enhancing thought Tuesday, September 10, 13
- 45. Talking with our hands Embodied & Shared Cognition Tuesday, September 10, 13
- 46. Cognition Enabling actions to acquire knowledge. Tuesday, September 10, 13
- 47. Tuesday, September 10, 13
- 49. To conclude... Understand team members’ natural way of problem solving Don’t be afraid to think non-linear Mentally frame the solution Tuesday, September 10, 13
- 50. Thank you! Andy Van Solkema andy@visualhero.com @andyvansolkema www.visualhero.com @visualhero Tuesday, September 10, 13
- 51. References Dynamic Design: Cognitive Processes in Design Sketching by Moira R. Dillon Overview of Systems Thinking by Daniel Aronsen System Thinking, a simple thinking technique for gaining focus by Gary Bartlett Deep Interaction (http://www.youtube.com/watch?v=Isja8AcgHzw) talk by Karl Fast at UX Brighton Helpful distortion at NYC & London subway maps by Matt Lindermann for Signal vs. Noise Thank you to my many colleagues who supported my research and preparation. Tuesday, September 10, 13
Editor's Notes
- Which is directly these modes of thinking in a designers mind.
- Which is directly these modes of thinking in a designers mind.
- They can be thought of as
- - Visual Language of sports. - Could not get your hands on this stuff like you can today.
- I scoured catalogs and baseball cards for logos. The drew them... on everything. - Notebooks - Bedroom ceiling tiles - Wiffle ball league - Language of systems and colors that drew me in. - Spent most of my free time drawing and creating leagues of our own
- - Boy enamored by sports. Not uncommon in boys. - uncommon is why
- -34 yrs thinking like a designer. -14 years as a professional designer - last 10 years designing Visualhero.
- With a fantastic team...
- Visualhero Experience design studio - Design Research, - Graphic and Information Design - User Experience Design. - User Experience Design.
- I am also an Advisor to the regional design organization Design WM - advocating - creative - curious - design-centric region
- Lets acknowledge design has a variety of disciplines and therefore many outputs. Interfaces Graphic design Interaction design Product or Industrial Design Motion Design Architecture etc.
- But lets focus on the collective experience of something like a subway. Many have experienced this or know the concepts fairly well for this to work. When I say “New Your Subway” you may have a - mental image similar to this... - also have a feeling that comes from an experience you have had. A collectively understanding touch points you encountered.
- One of those experiences is the Subway map. - Visual tool to set context. - Allows us to plan and understand experience As a form of Graphic Design - Abstraction of the actual...
- An actual map of track locations looks something like this - Higher fidelity - Unnecessary information and detail - takes more to process - more information than is needed.
- Graphic representation for better context setting - Only direction and stop locations - Color coding to support understanding
- - walked into this building and saw this? - Out of context? No idea what this meant? - to make sense it needs context Graphically - it is simple - a system of numbers and colors - Allows us to move through the experience
- How about something more complex. Without critiquing how bad these are in general. - It is a necessary step to the experience. - In most Cities a poor part of the experience. - But it is a necessary tool designed trhough industrial design and interaction design.
- Then the ride itself. We don’t worry about traffic, or every turn in the rail. - just our stop and when we depart. - But this ride is not the experience alone. - All of these touchpoints come together - Graphic Design - Interaction Design - Industrial Design - Engineering - Customer Services - Marketing - etc... -
- A design problem requires the following to execute
- A design problem requires the following to execute
- A design problem requires the following to execute
- Which is directly these modes of thinking in a designers mind.
- Capable of two types of thought. - Known as Right Brain and Left Brain Theory - We are all dominant and one area or the other. - Right Brain = Systemic Thinking - Creativity - Passion - Visual - Day Dreaming - Holistic thought - Experiences
- Capable of two types of thought. - Known as Right Brain and Left Brain Theory - We are all dominant and one area or the other. - Right Brain = Systemic Thinking - Creativity - Passion - Visual - Day Dreaming - Holistic thought - Experiences
- Capable of two types of thought. - Known as Right Brain and Left Brain Theory - We are all dominant and one area or the other. - Right Brain = Systemic Thinking - Creativity - Passion - Visual - Day Dreaming - Holistic thought - Experiences
- Logic - Reasoning? Creativity - use of imagination or original ideas Approach A Sketch / Refined Craft Composition (all at once) / Brush Stroke Brand Essence (Coke) / Ligature detail (Coke logo) (ear) Experience (Disney world?) / Touch points (Vendor at Disney) iPhone System/ Pixels and wireframes Chair Use / Fabric choices Applications Collaborative / Personal For Everyone / Individual Act For the trained / Done by kids Fantasy/Reality Organization / Free Logic / Creativity Thinking Big “D” / Little “D” Macro / Micro Systemic / Analytic
- Fantasy - Future casting or future patterns, technology and behaviors. Reality - What do I have to accompish?
- Gestural Sketching - quick representation Refined craft and management of details - exacting actions Approach A Sketch / Refined Craft Composition (all at once) / Brush Stroke Brand Essence (Coke) / Ligature detail (Coke logo) (ear) Experience (Disney world?) / Touch points (Vendor at Disney) iPhone System/ Pixels and wireframes Chair Use / Fabric choices Applications Collaborative / Personal For Everyone / Individual Act For the trained / Done by kids Fantasy/Reality Organization / Free Logic / Creativity Thinking Big “D” / Little “D” Macro / Micro Systemic / Analytic
- Composition - All at once, movement of the eye, mood and feeling Technique - Actions and craft to accomplish a body of work
- Chair - How is this chair used? - Desk chair - Chair in my living room or waiting area? - Is it functional like a chair in a vehicle or dentist office? Fabric - What is the best fabric for the use? - Durability or comfort? - Style or function (Mesh from Aeron Chair...) - How will we adhere it to the chair? Approach A Sketch / Refined Craft Composition (all at once) / Brush Stroke Brand Essence (Coke) / Ligature detail (Coke logo) (ear) Experience (Disney world?) / Touch points (Vendor at Disney) iPhone System/ Pixels and wireframes Chair Use / Fabric choices Applications Collaboration/ Solitude For Everyone / Individual Act For the trained / Done by kids Fantasy/Reality Organization / Free Logic / Creativity Thinking Big “D” / Little “D” Macro / Micro Systemic / Analytic
- It takes both sides of the brain for a designer to focus both on the entire experience and details that make up the experience. Systemic thought - Considers those environments - External factors - Users behaviors and motivations - Setting context - Benchmarking Analytical actions - related to organization and execution of craft and details - pixel by pixel - bevel of the iphone - size of the type for composition and readability
- a designer does not think up a solution in their mind then execute. Requires Bouncing back and forth. - between the experience and details (Systemic and Analytical thought) - Those are filtered by divergent and convergent thinking between each side of the brain - and then action from thought.
- Also illustrated teh process of divergence and convergence design process
- [Bedroom Ceiling tiles] I was always drawing and creating. This was what myself, parents and teachers thought I was destined to do. Design, draw and create visuals.
- me-HIGH chick-sent-me-HIGH-ee -thirty years of research on creative minds - Contradiction. That is the key to Creativity?
- a designer does not think up a solution in their mind then execute. Requires Bouncing back and forth. - between the experience and details (Systemic and Analytical thought) - Those are filtered by divergent and convergent thinking between each side of the brain - and then action from thought.
- Painting vs. a Book - Painting and writing are both creative acts. - Both tell stories - The viewer visualizes the book in their mind to create a mental image - But they consumes them differently
- Book - Linear - Chapter by Chapter, word by word -you must move line by line - to create and image - to gain mood and story - understand the story and what the experience is
- Image/ Painting - Non- Linear - Intentional Movement of the eye - Mood is imediate - motion is implied - you move through the paitning experienceing it - you understand what it says to you by looking at it - It is all at once
- Brains use visualization even when non are present. Likewise Brains need action to support thinking.
- Someone has an idea to share with you... What do they do? Whiteboard sketch or Metaphor... This is the brain understanding visually through making.
- You’ve heard Bouncing a ball or playing with a toy activates thought -Even when alone and not brainstorming. - This activity simulates an extension of making for the brain.
- A better example... Form of metaphor or illustration. Tying your hands behind your back stiffles thinking.
- Embodied cognition enabling actions to acquire knowledge. Shared Cognition is enabling thought conversation This knowledge is built upon in a non-linear fashion to be categorized with my meta Cognition.
- Systemic and Analytical Builder...
- a designer does not think up a solution in their mind then execute. Requires Bouncing back and forth. - between the experience and details (Systemic and Analytical thought) - Those are filtered by divergent and convergent thinking between each side of the brain - and then action from thought.