Team 3 analyzed BlaBlaCar, a carpooling platform founded in 2006 that allows intercity travel without vehicle ownership. Through primary research, they identified issues with language barriers, service quality, and safety. Their social innovation service plan proposes creating a female-only market, offering drivers free car insurance, and selectively screening drivers to address these problems while reducing cars on the road and saving users money.

1. Design Innovation Project
Team Members:
• Suiying Lin
• Tang Lei
• Yilin Lian
Team 3

2. BlaBlaCar Company
I. Case Introduction
- Since 2006
- Car pooling Platform
- Suited for intercity travel
- The company does not own any
vehicle for users of its service
https://goo.gl/images/FV9J7B

3. - Managed by the one Founder and the two Co-founders
- The company have an active board of governance
- Advisors and investor relations department
II. Design Process

4. - To reduce the number of car on the road
- To travel a personally convient time
- To have option to travel last time
- To save the money on travel
- To have a social experience
II. Design Process

5. Based on our primary research
- Language barrier
- Service quality
- Safety problem
II. Design Process

6. Our Social Innovation Service Plan
-Creat female only market -Offer driver ''Free car insurance” -Select drivers
II. Design Process

7. III. Team Reflection

8. Q & A