Design for Action: A Content Marketing Blueprint (HubSpot INBOUND 2015)

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You invest so much time, effort, and money on content marketing, yet it doesn't seem to connect, or convert, the way it should. Why? Because you haven’t built your content around what your customers actually connect *with* — but only connection converts. Is there another way? Yes: design your content around what you want customers to *do,* not what you want them to *know.* You’ll leave the session with a simple technique that will not only revolutionize how you look at your content marketing, but also help you plan messages designed to win your rightful share of customers’ minds… and wallets. In this session you will learn: Why most content marketing fails… and what to do instead; What *really* drives customers’ decisions; Three questions to ask before crafting any message

INBOUND15
Design for Action
A Blueprint for Content Marketing
Tamsen Webster
CMO and SVP, Executive
Communciations and Coaching,
Oratium

www.oratium.com© ORATIUM, LLC 2015
Joe Smith: “How to use one paper towel”
http://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel?language=en

www.oratium.com© ORATIUM, LLC 2015
CONTENT
SEQUENCE
ENGAGEMENTRIGHT
RIGHT
RIGHT

www.oratium.com© ORATIUM, LLC 2015
CONTENTRIGHT

@tamadear© ORATIUM, LLC 2014
KNOW - BELIEVE - DO

@tamadear© ORATIUM, LLC 2014
WHO is the audience?

@tamadear© ORATIUM, LLC 2014
What do you
want them to DO?

@tamadear© ORATIUM, LLC 2014
What PROBLEM
will that solve for them?

@tamadear© ORATIUM, LLC 2014
What do you they need to
BELIEVE to do it?

@tamadear© ORATIUM, LLC 2014
What do they need to
KNOW?

www.oratium.com© ORATIUM, LLC 2015
SEQUENCERIGHT

www.oratium.com© ORATIUM, LLC 2015
CONNECT RETRIEVE
PROCESS

www.oratium.com© ORATIUM, LLC 2015
A B C D

@tamadear© ORATIUM, LLC 2014
What question will this raise?

www.oratium.com© ORATIUM, LLC 2015
ENGAGEMENTRIGHT

www.oratium.com© ORATIUM, LLC 2015
Time
Attention
70%
20%
100%

www.oratium.com© ORATIUM, LLC 2015
“The Human Walking Program”
http://vimeo.com/92823193

www.oratium.com© ORATIUM, LLC 2015
PROBLEM
?
INSIGHT
INSIGHT
INSIGHT
ACTION
?
?
?

www.oratium.com© ORATIUM, LLC 2015
ENGAGEMENTRIGHT
SEQUENCERIGHT
CONTENTRIGHT

"Profitable Innovation" or "Why big companies burn big dollars on 'technological ideating', and other such valueless terms/behaviors" A 30min blitz on how big-money-making-and-big-product-shipping F1000s can avoid screwing up the innovation end-game. Starts by defining what the heck "innovation" is (or what it should be...) Highlights: - 3 measures for "innovation” - 5 reasons (bad habits) why your favorite logos burn cash on "disruption" (involves Pied Piper, Don Draper, & Nest thermostats) - 5 tips for how innovation leaders can make measurable and valuable progress, and still get home in time to see their kids every day.

Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Y...Brand Driven Digital

MARKETING MAKEOVER: How to Stand Out in a Content Saturated World (Webinar Sl...

Pinpointe On-Demand

At the core of modern marketing lies a couple of common questions… How do I make my business stand out with all this noise? How do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. This slide deck goes along with a webinar by Pinpointe and award-winning marketing expert & strategist Antoine Dupont. It shows you tools and techniques for effectively creating remarkable content that generates more leads while growing your business. By focusing on quality vs. quantity and bull’s eye research, you’ll learn how to create content people want to watch & read and do business with you. Key Takeaways: · Understand what works and doesn’t work anymore · How to be effective with video marketing · Why Facebook is grossly misunderstood · How to clarify the messaging on your website to increase conversions · How to effectively use email in your content marketing strategy · How to stop thinking conversion and focus on the experience If your organization has spent marketing dollars on tactics that no longer work, view these slides and the webinar replay found at http://email-marketing.pinpointe.com/webinar-marketing-makeover-stand-out-dupont, and Antoine will show you how your business can stand out through a series of easy-to-implement, actionable items.

UXPA UK April Event: UX Strategy Sponsored by Futureheads Date and venue: 16 April 2015, The Telegraph, 111 Buckingham Palace Road, SW1W 0DT This presentation covers foundation questions for UX strategy: - Why UX strategy? What problem does it seek to solve? What is the relationship between UX strategy and business strategy, product strategy? - Are there new skills and techniques required to develop UX strategy? - Why should UX professionals make great strategists? Why UX professionals often fail at strategy and strategic influence? Tim is a Partner at Foolproof, one of Europe’s largest experience design companies. He leads Foolproof’s Strategy & Planning practice, developing and deploying their experience strategy framework, methodologies and expertise across a range of global clients. He is speaking at UX STRAT in Amsterdam, June 2015.

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Life is hard. We want to make it easy, but that’s hard, too. Why? Because too often, we think "hard" equals “good.” But it doesn’t. While it’s easy to make things hard, it’s NOT hard to make things easy — if you follow one simple rule: Everything has a framework. To learn how to make frameworks work for you, join Tamsen Webster as she reveals a framework for…frameworks, using examples for just about every aspect of life, picked up from her years as a Weight Watchers leader, reluctant runner, brand marketer, speaker whisperer, and “highest maintenance low maintenance person you'll ever meet." See? Easy.

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You know you have to pay attention to your advocates…and to bloggers…AND to high-social-score-wielding “Influencers.” But how do you put all of that together into an influencer outreach or marketing program that really works? The answer is surprisingly simple. Once you know how to score the effect different types of influencers have on your business, you’ll know how to shape outreach, incentive, and rewards programs that maximize your marketing efforts. Takeaways Using a real-world example, you’ll learn an easy model for how to characterize the four types of influencers, what benefits each group brings to your marketing efforts, and how to prioritize the groups based on budget, time, and effort.

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Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...

Mansi Shah

Connect Conference 2022: Passive House - Economic and Environmental Solution...

TE Studio

Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis. - The Built Environment - Let's imagine the perfect building - The Passive House standard - Why Passive House targets - Clean Energy Plans?! - How does Passive House compare and fit in? - The business case for Passive House real estate - Tools to quantify the value of Passive House - What can I do? - Resources

一比一原版(BU毕业证书)伯恩茅斯大学毕业证成绩单如何办理

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Top Israeli Products and Brands - Plan it israel.pdf

PlanitIsrael

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farazahmadas6

Can AI do good? at 'offtheCanvas' India HCI prelude

Alan Dix

Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024. https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/ The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?

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PoojaSaini954651

https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast [3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.

一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理

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一比一原版(Bolton毕业证书)博尔顿大学毕业证成绩单如何办理

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原件一模一样【微信：6496090 】【(Bolton毕业证书)博尔顿大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

一比一原版(Brunel毕业证书)布鲁内尔大学毕业证成绩单如何办理

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原件一模一样【微信：6496090 】【(Brunel毕业证书)布鲁内尔大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微6496090 【主营项目】一.毕业证【q微6496090】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微6496090】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

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