While the number of people, businesses, and organizations active on social platforms continues to grow daily, not everyone is sold on the value of social media marketing. And while you may "get it"—the whys and hows of social media marketing—sometimes it seems like an impossible task to convince skeptics to suspend their disbelief and dive in.
But what if instead of relying on faith, you could show results? What if you could replace skepticism with support—and success?
You can. By dropping a little ... science!
In this seminar, we'll explore how the centuries-old Scientific Method provides a framework that anyone can use within any organization to make a case for social media. You'll convert even the deepest fears about going social into confident enthusiasm.
Plus, you'll discover a straightforward, seven-step framework to get you started implementing customized, documentable, and measurable social media efforts.
This case study examines the social interactions that took place within a small group of factory machine operators over a two-month period. The group consisted of four men - George, Ike, Sammy, and the narrator - who worked isolating repetitive jobs operating clicking machines. Their workday was long and monotonous. To break up the day, the group established regular "times" for snacks and informal socializing. These included peach time, banana time, window time, and others. They also passed the time through recurring joking themes and more serious conversations about their lives and hardships.
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Design for Action: A Content Marketing Blueprint (HubSpot INBOUND 2015)Tamsen Webster
You invest so much time, effort, and money on content marketing, yet it doesn't seem to connect, or convert, the way it should. Why? Because you haven’t built your content around what your customers actually connect *with* — but only connection converts. Is there another way? Yes: design your content around what you want customers to *do,* not what you want them to *know.* You’ll leave the session with a simple technique that will not only revolutionize how you look at your content marketing, but also help you plan messages designed to win your rightful share of customers’ minds… and wallets. In this session you will learn: Why most content marketing fails… and what to do instead; What *really* drives customers’ decisions; Three questions to ask before crafting any message
Easy is the New Hard: How to Use Frameworks to make Life EasierTamsen Webster
Life is hard. We want to make it easy, but that’s hard, too. Why? Because too often, we think "hard" equals “good.” But it doesn’t. While it’s easy to make things hard, it’s NOT hard to make things easy — if you follow one simple rule: Everything has a framework. To learn how to make frameworks work for you, join Tamsen Webster as she reveals a framework for…frameworks, using examples for just about every aspect of life, picked up from her years as a Weight Watchers leader, reluctant runner, brand marketer, speaker whisperer, and “highest maintenance low maintenance person you'll ever meet." See? Easy.
Maximizing Social Influence: A Case Study (or, GlassesA A Love Story Tamsen Webster
The document discusses maximizing influencer outreach through a case study approach. It outlines different types of influencers from publishers, advocates, and activists and examines the relationship between their reach and the probability of generating action or impact. The key factors that increase impact are finding personal connections, catalysts like new ideas or trends, and activating influencers who can spread messages to their followers. The goal is to identify the influencers with the highest reward for lowest risk efforts to promote brands and ideas.
While only 10% of Americans are on Twitter, almost half of all Americans see tweets in other forms of media almost every day. That makes Twitter more than an interesting place to have conversations or follow celebrity chatter: that makes it the new frontier of broadcasting. So, how can you make the most of it? We'll talk about 10 ways to find your niche and make your mark.
Put up or shut up: Beyond Social InfluenceTamsen Webster
The document discusses social influence and different types of influencers. It identifies four main types of influencers: passionate publishers, who create "buzz" at scale; everyday advocates, who provide sincere endorsements to existing fans; altruistic activists, who are proactive brand ambassadors and trusted resources; and connected catalysts, who have massive exposure and drive immediate action. It analyzes these influencer types based on the effort, cost, and risk required, as well as the potential reward, and provides recommendations for how brands can work with each type.
This case study examines the social interactions that took place within a small group of factory machine operators over a two-month period. The group consisted of four men - George, Ike, Sammy, and the narrator - who worked isolating repetitive jobs operating clicking machines. Their workday was long and monotonous. To break up the day, the group established regular "times" for snacks and informal socializing. These included peach time, banana time, window time, and others. They also passed the time through recurring joking themes and more serious conversations about their lives and hardships.
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Design for Action: A Content Marketing Blueprint (HubSpot INBOUND 2015)Tamsen Webster
You invest so much time, effort, and money on content marketing, yet it doesn't seem to connect, or convert, the way it should. Why? Because you haven’t built your content around what your customers actually connect *with* — but only connection converts. Is there another way? Yes: design your content around what you want customers to *do,* not what you want them to *know.* You’ll leave the session with a simple technique that will not only revolutionize how you look at your content marketing, but also help you plan messages designed to win your rightful share of customers’ minds… and wallets. In this session you will learn: Why most content marketing fails… and what to do instead; What *really* drives customers’ decisions; Three questions to ask before crafting any message
Easy is the New Hard: How to Use Frameworks to make Life EasierTamsen Webster
Life is hard. We want to make it easy, but that’s hard, too. Why? Because too often, we think "hard" equals “good.” But it doesn’t. While it’s easy to make things hard, it’s NOT hard to make things easy — if you follow one simple rule: Everything has a framework. To learn how to make frameworks work for you, join Tamsen Webster as she reveals a framework for…frameworks, using examples for just about every aspect of life, picked up from her years as a Weight Watchers leader, reluctant runner, brand marketer, speaker whisperer, and “highest maintenance low maintenance person you'll ever meet." See? Easy.
Maximizing Social Influence: A Case Study (or, GlassesA A Love Story Tamsen Webster
The document discusses maximizing influencer outreach through a case study approach. It outlines different types of influencers from publishers, advocates, and activists and examines the relationship between their reach and the probability of generating action or impact. The key factors that increase impact are finding personal connections, catalysts like new ideas or trends, and activating influencers who can spread messages to their followers. The goal is to identify the influencers with the highest reward for lowest risk efforts to promote brands and ideas.
While only 10% of Americans are on Twitter, almost half of all Americans see tweets in other forms of media almost every day. That makes Twitter more than an interesting place to have conversations or follow celebrity chatter: that makes it the new frontier of broadcasting. So, how can you make the most of it? We'll talk about 10 ways to find your niche and make your mark.
Put up or shut up: Beyond Social InfluenceTamsen Webster
The document discusses social influence and different types of influencers. It identifies four main types of influencers: passionate publishers, who create "buzz" at scale; everyday advocates, who provide sincere endorsements to existing fans; altruistic activists, who are proactive brand ambassadors and trusted resources; and connected catalysts, who have massive exposure and drive immediate action. It analyzes these influencer types based on the effort, cost, and risk required, as well as the potential reward, and provides recommendations for how brands can work with each type.
The document discusses strategies for selling social media to skeptics. It acknowledges common objections like "we don't have the resources" or "it's too complicated." It then provides tips for overcoming objections, such as making social media seem urgent, necessary, big or little depending on the situation. Other tips include making it make sense, easy, and tailored to the specific concerns of the person one is trying to convince.
An introduction to social media for nonprofitsTamsen Webster
A high-level overview of digital strategy, social media's role in it, as well as platforms and tools, and the business and management implications, including structures and policies.
Questions are powerful tools that can help people find information, gain understanding and take action. However, people often don't ask enough questions due to fear of what they may learn or not wanting to take action as a result. For leaders, success relies on asking the right questions at the right time, and continuing to ask follow up questions until a clear understanding and answers are achieved. Leaders must not accept superficial answers and instead push for deeper insights that reveal motivations, barriers and opportunities to move forward.
What Makes You Different Makes You StrongerTamsen Webster
The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story you’re telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.
This document discusses how people have two instincts - a first instinct like a caveman that reacts impulsively to situations by fighting, running, eating or mating without thinking, and a second instinct that allows people to think before acting. While the first instinct feels powerful in the moment, it really gives away one's power to their inner caveman. Modern humans are much more powerful because they can listen to their first instinct but then question it, think, and choose how to respond instead of just reacting impulsively like a caveman would. The real power comes from using our ability to think before acting on our initial urges.
The world has changed.
It’s not about creating one-way, company-to-customer impressions anymore —if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what we’ve come to agree is a “brand.”
But the image is out-of-date: success in this new era isn’t about searing impressions... it’s about arranging them. It’s about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the pieces—both organization- and crowd-generated—and turn them into something people see, understand, and, most importantly, care about enough to pay for.
Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.
This document discusses using chaos theory to enact change. It suggests that trying to change something directly may be intimidating or have failed before. Instead, it recommends making small changes elsewhere that could indirectly influence the desired change through momentum and building confidence over time. By starting to change in small ways, other changes may become less scary and more achievable.
To make a big change, it's best to start small with minor adjustments rather than aiming for a huge transformation. Small changes compound over time, so have patience as minor modifications accumulate into significant progress toward your ultimate goal. Start from where you are now and take it step-by-step to eventually achieve major change through consistent small steps.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The document discusses strategies for selling social media to skeptics. It acknowledges common objections like "we don't have the resources" or "it's too complicated." It then provides tips for overcoming objections, such as making social media seem urgent, necessary, big or little depending on the situation. Other tips include making it make sense, easy, and tailored to the specific concerns of the person one is trying to convince.
An introduction to social media for nonprofitsTamsen Webster
A high-level overview of digital strategy, social media's role in it, as well as platforms and tools, and the business and management implications, including structures and policies.
Questions are powerful tools that can help people find information, gain understanding and take action. However, people often don't ask enough questions due to fear of what they may learn or not wanting to take action as a result. For leaders, success relies on asking the right questions at the right time, and continuing to ask follow up questions until a clear understanding and answers are achieved. Leaders must not accept superficial answers and instead push for deeper insights that reveal motivations, barriers and opportunities to move forward.
What Makes You Different Makes You StrongerTamsen Webster
The key to forging a strong identity for your school or organization is knowing what sets you apart from everyone else: what you do/have/offer that no one else does…at least not quite the way you do. Do you know what truly differentiates you? Do your students and faculty and constituents? Is your standout quality a part of the story you’re telling? This interactive, lively, informal table session - full of case studies and real-world examples - will guide you through the process of answering these questions for your community...and put you on the path towards more authentic branding for your entire organization.
This document discusses how people have two instincts - a first instinct like a caveman that reacts impulsively to situations by fighting, running, eating or mating without thinking, and a second instinct that allows people to think before acting. While the first instinct feels powerful in the moment, it really gives away one's power to their inner caveman. Modern humans are much more powerful because they can listen to their first instinct but then question it, think, and choose how to respond instead of just reacting impulsively like a caveman would. The real power comes from using our ability to think before acting on our initial urges.
The world has changed.
It’s not about creating one-way, company-to-customer impressions anymore —if it ever was. Sure, you still put your products and messages in the marketplace. But now your customers put their experiences and expectations there, too. It all works together to create what we’ve come to agree is a “brand.”
But the image is out-of-date: success in this new era isn’t about searing impressions... it’s about arranging them. It’s about creating a mosaic of inputs and ideas, carefully positioned relative to each other. In this session, learn how you can collect all the pieces—both organization- and crowd-generated—and turn them into something people see, understand, and, most importantly, care about enough to pay for.
Social media isn’t rocket science, is it? No, it’s not. But we can borrow from rocket science (in the form of the Scientific Method) to decide how best to use and implement social media in our organizations. We can apply a rational—nay, scientific!—approach to figuring out what all this (previously) irrational exuberance is all about. In this session, learn a framework for approaching any social media project that will produce documentable, repeatable, and tangible results.
This document discusses using chaos theory to enact change. It suggests that trying to change something directly may be intimidating or have failed before. Instead, it recommends making small changes elsewhere that could indirectly influence the desired change through momentum and building confidence over time. By starting to change in small ways, other changes may become less scary and more achievable.
To make a big change, it's best to start small with minor adjustments rather than aiming for a huge transformation. Small changes compound over time, so have patience as minor modifications accumulate into significant progress toward your ultimate goal. Start from where you are now and take it step-by-step to eventually achieve major change through consistent small steps.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
24. The Stages of
Social Media Acceptance
Energy
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
25. The Stages of
Social Media Acceptance
Energy
1. Shock
"There's no chance anyone
cares what you had for
lunch."
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
26. The Stages of
Social Media Acceptance
Energy
2. Denial
"Yes, and we all loved acid
wash, too."
1. Shock
"There's no chance anyone
cares what you had for
lunch."
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
27. The Stages of
Social Media Acceptance
Energy
2. Denial
"Yes, and we all loved acid
wash, too."
3. Negotiation
"Surely I can tweet from my
rotary phone?"
1. Shock
"There's no chance anyone
cares what you had for
lunch."
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
28. The Stages of
Social Media Acceptance
Energy
2. Denial
"Yes, and we all loved acid
wash, too."
3. Negotiation
"Surely I can tweet from my
rotary phone?"
1. Shock
"There's no chance anyone
cares what you had for
lunch."
4. Depression
Checking in @ "Valley of Tears”
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
29. The Stages of
Social Media Acceptance
Energy
2. Denial
"Yes, and we all loved acid
wash, too."
3. Negotiation
"Surely I can tweet from my
rotary phone?"
1. Shock 5. Acceptance
"There's no chance anyone "A door closes... but a
cares what you had for Facebook chat window
lunch." opens.”
4. Depression
Checking in @ "Valley of Tears”
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
30. The Stages of
Social Media Acceptance
Energy
2. Denial
"Yes, and we all loved acid
wash, too."
3. Negotiation 6. Experimentation
"Surely I can tweet from my “You always remember your
rotary phone?" first…RT.”
1. Shock 5. Acceptance
"There's no chance anyone "A door closes... but a
cares what you had for Facebook chat window
lunch." opens.”
4. Depression
Checking in @ "Valley of Tears”
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
31. The Stages of
Social Media Acceptance
7. Integration
"Stop by our Facebook page
Energy and tell us what you had for
lunch!"
2. Denial
"Yes, and we all loved acid
wash, too."
3. Negotiation 6. Experimentation
"Surely I can tweet from my “You always remember your
rotary phone?" first…RT.”
1. Shock 5. Acceptance
"There's no chance anyone "A door closes... but a
cares what you had for Facebook chat window
lunch." opens.”
4. Depression
Checking in @ "Valley of Tears”
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
32. The Stages of
Social Media Skepticism
7. Integration
"Stop by our Facebook page
Energy and tell us what you had for
lunch!"
2. Denial
"Yes, and we all loved acid
wash, too."
3. Negotiation 6. Experimentation
"Surely I can tweet from my “You always remember your
rotary phone?" first…RT.”
1. Shock 5. Acceptance
"There's no chance anyone "A door closes... but a
cares what you had for Facebook chat window
lunch." opens.”
4. Depression
Checking in @ "Valley of Tears”
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
51. The Stages of
Social Media Acceptance
7. Integration
"Stop by our Facebook page
Energy and tell us what you had for
lunch!"
2. Denial
"Yes, and we all loved acid
wash, too."
3. Negotiation 6. Experimentation
"Surely I can tweet from my “You always remember your
rotary phone?" first…RT.”
1. Shock 5. Acceptance
"There's no chance anyone "A door closes... but a
cares what you had for Facebook chat window
lunch." opens.”
4. Depression
Checking in @ "Valley of Tears”
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html
99. Goals drive metrics,
metrics drive results
Reputation / Get the
GOALS relationships word out
Sales
METRICS Relationship Engagement
% hearing
scores index
Cost per
Rec’s % believing
customer acq.
Positioning % acting Web analytics
Engagement Sales leads
Marketing mix
modeling
Adapted from K.D. Paine & Partners, kdpaine.com. 99
100. What do you need to measure?
Impact ROI
(Outputs / outtakes) (Outcomes)
Did sale
s, reven
profits in ue, or
Did your crease?
relations
hips imp Did your
rove? relations
hips
Were yo change?
ur mess
commun ages
icated? Did the r
ight peo
show up ple
Did you ?
exposur get the
e you wa Did audi
nted? e n ce
behavior
change?
Adapted from K.D. Paine & Partners, kdpaine.com. 100
101. What does success look
like?
How will you measure
it?
How will you tie it to
concrete business
results?
109. You have to do it.
Image: http://www.flickr.com/photos/seanettles/ 109
110. Outline the steps of
your experiment, with
start and end dates
Execute your plan,
while documenting
significant events,
impressions, and
ongoing results
114. Collect metrics
Overlay results onto
experiment steps and
significant events
Note alignments
Draw a conclusion
115. Step 1: Establish baselines
8% YoY growth
Before social media After social media
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 115
116. Step 1: Establish baselines
8% YoY growth 60% YoY growth
Before social media After social media
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 116
117. Step 1: Establish baselines
Is something happening
here?
8% YoY growth 60% YoY growth
Before social media After social media
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 117
118. Step 2: Create activity timelines
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 118
119. Step 2: Create activity timelines
week 32 week 33 week 34 week 35 week 36
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 119
120. Step 2: Create activity timelines
week 32 week 33 week 34 week 35 week 36
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 120
121. Step 3: Track key metrics
Revenue
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 121
122. Step 3: Track key metrics
Net new customers
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 122
123. Step 3: Track key metrics
positive mentions
negative mentions
Transactional precursors
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 123
124. Step 3: Track key metrics
website visitors
blog-to-website
clickthroughs
blog comments
blog visits
Transactional precursors
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 124
125. Step 4: Overlay all timelines
activities
social data
web data
transactions
loyalty metrics, etc.
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 125
126. Step 5: Look for patterns
impact
impact
uncertain impact
impact
no impact
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 126
127. Step 6: Prove relationships
How was this group touched
by social media?
Adapted from Olivier Blanchard, thebrandbuilder.wordpress.com. Used with permission. 127
134. Limitations
Not necessarily suited to the “dive right in” types
“Experimental” and “iterative” can be a tough sell
There needs to be at least a willingness to try
(or a culture of forgiveness)
135. Benefits
Time-tested method
Can be time-bound – low-commitment
Documented
Thus, repeatable
And measurable
Shows, rather than tells
Iterative
140. Identify where your skeptic is
7. Integration
"Stop by our Facebook page
Energy and tell us what you had for
lunch!"
2. Denial
"Yes, and we all loved acid
wash, too."
3. Negotiation 6. Experimentation
"Surely I can tweet from my “You always remember your
rotary phone?" first…RT.”
1. Shock 5. Acceptance
"There's no chance anyone "A door closes... but a
cares what you had for Facebook chat window
lunch." opens.”
4. Depression
Checking in @ "Valley of Tears”
Time
Adaptation of
http://www.jobs.ac.uk/career-tools-and-advice/managing-your-career/381/career-crisis-3/
and http://nickisreef.blogspot.com/2010/09/renewal-abs-carnival-blog-post.html