This document presents a design essentials presentation for Airbnb. It introduces Airbnb as an online marketplace founded in 2008 in San Francisco that connects people looking to rent accommodations with people looking for places to stay. The presentation analyzes creative Facebook posts and gifs from Airbnb as well as other top brands like Starbucks, Aircel India, and ICICI Bank that are engaging, consistent with the brand, and handle customer queries well in the comments. It concludes by thanking the audience and listing design software and gif sources used.

1. PRESENTATION
ON
DESIGN ESSENTIALS OF AIRBNB
CREATED BY:
PARUL GUPTA

2. INTRODUCTION
NAME Airbnb
FOUNDED IN San Francisco in 2008
OPERATES Online Marketplace, Hospitality
SERVICES Lodging, Homestays & Tourism Experience
TYPE Private Held Global Company
GLOBAL PRESENCE 60 Millions Peoples
192+ Countries
PURPOSE Connects People Who Are Looking to Rent
With People Who Are Looking For
Accommodation.

3. CREATIVE POSTS /GIF

4. https://media.giphy.com/media/4K1zlBWUiCxLtI3Pon/giphy.gif

5. https://media.giphy.com/media/1es0oF58gOPKpa3akR/giphy.gif

6. FACEBOOK ADS

7. https://media.giphy.com/media/5YhMbPDwqyU2Bsjps8/giphy.gif

8. https://media.giphy.com/media/XJ2dlmROMPCbNHkl7C/source.mp4

9. THREE BEST POSTS/GIF
OF OTHER BRANDS
THAT I LIKE TO SHARE

10. https://www.facebook.com/Starbucks/vide
os/10155930844923057/
1. STARBUCKS
Red colour theme is consistent and creative.
The ad asks the audience to tag people whom they
love on the festive occasion. Thus this ad is not
only engaging but also has an emotional touch to
it.
The post has
102K likes, 4.2K Comments and 6,465 shares
There are all type of comments positive and
negative.
I like how the team replies and resolved issues
regarding customers they faced because they
handled all of them in time. Gives impression that
Starbucks hospitality and services are excellent.
Reflects creativity as well as good marketing.

11. https://www.facebook.com/aircel/videos/131581306511198/
2. AIRCEL INDIA
Excellent design and creative showing images of
Great indians during independence.
The ad tells the audience to feel proud, polite and
united and respect all leaders for whom we are
here that is the greatest message. Thus this ad is
not only engaging but also resolve queries of
customers in comments who asked and have
some of them wishes over there in very effective
manner.
Main point is music it have which make it more
Engaging and patriotic.
The post has
39K likes, 553 Comments and 11,923 shares

12. 3. ICICI BANK
This post is very engaging and creative in terms
of branding because it makes audience get to
know that how old the co. is (67 years) as well
as wishing them happy republic day.
Audience has given a lot of comments for this
post from queries, proud quotation to a wishing
one. Most interesting part is ICICI is gaining trust
with this gesture of patriotism.
There in such a unique post and a lot of shares in
facebook.
62K likes, 367 Comments and 2,617 shares
https://media.giphy.com/media/l2JI85Tr
oDatVRs5i/giphy.gif

13. SOURCES
https://www.facebook.com/
https://www.canva.com/
https://giphy.com/

14. THANK YOUTHANK YOU