The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Fms fiesta prelims
1. thinking h t
CERE-
CERE-BRATE:
THE OPEN BUSINESS
QUIZ
PRELIMS
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2. thinking h t
Who was sued by tobacco-to-hospitality major ITC Ltd has for
Rs 200 crore for what the company alleges are 'defamatory'
tweets and newspaper articles against ITC and its chairman,
YC Deveshwar?
1
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3. thinking h t
What was launched by Henry Luce in 1936 that caught
the spirit of America via vivid photojournalism?
2
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4. thinking h t
Who is the author of the following books?
• Something for the Weekend
• The Naked Chef
• The Return of the Naked Chef
• Happy Days with the Naked Chef
• __________ Kitchen
• __________ Dinners
• __________ Italy
• Cook With __________: My Guide to
Making You a Better Cook
3
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5. thinking h t
Identify.
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6. thinking h t
Identify the author.
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7. thinking h t
The Honorable Sir Charles Kuen was awarded half of the
2009 Nobel Prize in Physics for -
"groundbreaking achievements concerning the transmission of
light in ___________ for __________communication.”
6
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8. thinking h t
Since its founding, Barcelona has never worn corporate
advertisements on their shirt. On 14 July 2006, the club
announced a five year agreement with UNICEF, which
includes having the UNICEF logo on their shirts. The
agreement has the club donate €1.5 million per year to
UNICEF via the FC Barcelona Foundation.
Barcelona ended their refusal of corporate sponsorship in the
2011–2012 season, having signed a five-year €150m deal with ?
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__________ isn’t a noun, it’s a verb, and it’s what Amazon has done
in the targeted direction of Google. This is the first shot in the new
war for replacing the Internet with a privatized merchant data-
aggregation network.
-Chris Espinosa
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10. thinking h t
Advertising slogan for the device: "Easy to learn, Easy to work,
Easy to play“. Identify the device.
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11. thinking h t
At a meeting of Harvard's Faculty of Arts and Sciences, faculty
members voted with an "overwhelming majority" to remove two
economics courses - 'Quantitative Methods in Economics and
Business' and 'Economic Development in India and East Asia' -
that were taught by him at the three-month Harvard Summer
School session. Identify the teacher.
10
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12. thinking h t
Identify the advertiser.
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13. thinking h t
Identify the person.
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14. thinking h t
Which company was named after the name of the founder,
Shojiro Ishibashi and comes from a calque translation and
transposition of his surname?
13
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15. thinking h t
As of July/August 2011, there were exactly 9.0 million
downloads every day, also 158 developers reached over 1
million downloads for their Applications. On May 16, 2011, it
was announced that the ‘door’ will be shut for this brand and
the services will be rebranded under the main/ parent brand.
Identify both the brands.
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16. thinking h t
Born as Robyn __________ Fenty, she has sold more than 20
million albums and 60 million singles which makes her one of
the best selling artists of all time. Identify her.
15
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17. thinking h t
Identify the web based application.
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18. thinking h t
Identify the comon surname.
Cosimo de‘, Piero I de‘, Lorenzo I de' , Cardinal Giovanni de' ,
Giuliano de'
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19. thinking h t
He is a British historian having specialty
is financial and economic history, particularly
hyperinflation and the bond markets, as well as
the history of colonialism. He has said that the
British empire succeeded in transforming “the
institutions of failed or rogue states and lay the
foundations of…rule of law, non-corrupt
administration, and ultimately, representative
government.”Among such “failed or rogue
states” heincluded India. Identify him.
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20. thinking h t
South Asia's first modern Metro Museum, showcasing the
Delhi Metro,, the only such installation worldwide in an
operational Metro station has been opened at which metro
station?
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21. thinking h t
What originated from the ancient Caledonian art of "flyting" where two or
more performers trade elaborate insults, according to Professor Ferenc Szasz?
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23. thinking h t Contact Us
Mail Your Answers To:
Saurabh Aggarwal
+91 886 086 6492
saurabh.agg2007@gmail.com