Designing Social
Investment
Camilla Buchanan | Cabinet Office| @annie.camilla
October 3rd, New York City
Designing social
investment!
Camilla Buchanan!
!
OCTOBER 15!
Using design on the
inside!
& designing our
policies. ! !
!
OCTOBER 15!
01 !Growing the Social Economy!
!
02 !Getting Social Investment !
!Flowing!
!
03 !Transforming Public Services!
!
!
OCTOBER 15!
The UK !
social
economy.!
!
!
50% of
consumers 	
  
	
  
2 million +!
employees!
	
  
1/5
businesses	
  
	
  
6	
  
What does
social
investment
look like?!
!
OCTOBER 15!
Design
elsewhere in
the UK!
Government. !
!
01! Using design on the !
! inside.!
!
!
OCTOBER 15!
OCTOBER 15!
01 !Knowing our
!users. !
!
02 !Clear & visual
!comms.!
!
03 !Building
!Brand.!
!
04 !Framing
!Problems.!
!
02! Designing our ! ! !
! policies.!
!
!
OCTOBER 15!
October	
  15	
  11	
  
Improving navigation for social ventures to the
right investment. !
October 15 DRAFT VERSION12
designcouncil.org.uk!
!
thepointpeople.com / wearesnook.com!
!
OCTOBER 15!
01 !Clear brief. !
!
02 !Nuanced understanding of needs.!
!
03 !Practical work with the sector.!
!
04 !Four practical prototypes.!
!
thepointpeople.com / wearesnook.com!
!
!
01! Share project !
! patterns.!
!
02 Help to find others !
! working like this. !
!
!
OCTOBER 15!
Thank you.!
cabinetoffice.gov.uk!
@annie_camilla!
!

Design and Public Policies: Increasing Social Impact Investment Using Service Design - Camilla Buchanan, UK Cabinet Office