What is IA for Good? For sure, it's the opposite of IA for BAD. We'll discover how Design Adoption framework can help companies moving towards IA for Good, avoiding bad things such as designing dark patterns, or causing human errors, or neglecting digital ethics.

1. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
GENOVA 2018

2. Diego Lavecchia - Andrea Violante
Design Adoption: a framework to manage change-by-design

3. WIAD Genova 2018
Diego Lavecchia
@diegolavecchia_
Andrea Violante
@andrea_violante

4. Our headquarter: Modena, Italy
WIAD Genova 2018

5. WIAD Genova 2018

6. WIAD Genova 2018

7. WIAD Genova 2018

8. The Machinery Valley
WIAD Genova 2018

9. Industrial software interfaces
WIAD Genova 2018

10. Industrial software interfaces
WIAD Genova 2018

11. WIAD Genova 2018
IA for good?

12. WIAD Genova 2018
IA for bad

13. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
The lowest level

14. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

15. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

16. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

17. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Digital Ethics
Luciano Floridi

18. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Luciano Floridi
Digital’s cleaving power: cut
and paste [...] couple,
decouple, and recouple the
world

19. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Possesso ≠ Uso
Digital Ethics
Luciano Floridi
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Cut

20. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Producer = Consumer
Digital Ethics
Luciano Floridi
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Paste

21. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

22. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Che mondo stiamo progettando?
Per quale uomo lo stiamo progettando?
Digital Ethics

23. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Hawaii Missile Alarm

24. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Hawaii Missile Alarm
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

25. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Hawaii Missile Alarm

26. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Hawaii Missile Alarm

27. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

28. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Hawaii Missile Alarm

29. WIAD Genova 2018
IA for bad.

30. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Human errors

31. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Human errors

32. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Three Miles Island

33. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Three Miles Island

34. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

35. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
USS Navy - Vincennes
CG-49

36. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
USS Navy - Vincennes
CG-49

37. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

38. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

39. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

40. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

41. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

42. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Safety Critical Environment
Herald of Free Enterprise
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

43. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Human errors
Herald of Free Enterprise
Bow door

44. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

45. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Human errors
Herald of Free Enterprise
Bow door
Cockpit

46. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

47. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
The Swiss Cheese model
Fonte: “Tragic Design”, Jonathan Shariat &
Cynthia Savard Saucier

48. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
The Swiss Cheese model

49. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
The Swiss Cheese model
Dimensione Esecutiva
Dimensione Organizzativa

50. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
The Swiss Cheese model
Dimensione Esecutiva
Dimensione Organizzativa
Impatto Sociale

51. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Contesto

52. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

53. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

54. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

55. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Come proviamo a intervenire nel Value Network?
Cosa possiamo fare per agire sulle tre dimensioni?

56. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Dimensione
Economico/Finanziaria

57. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Peter Drucker
The business enterprise has
two – and only two – basic
functions: marketing and
innovation. (...)
All the rest are costs.

58. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Design has two – and only
two – basic aspects:
analysis/research and
product/service ideation

59. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Metodo
DESIGN ADOPTION

60. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
The Design Adoption framework
CYCLE 0 CYCLE 1 CYCLE 2 CYCLE n
DESIGN SYSTEM
weeksmonths

61. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
The Design Adoption framework
CYCLE 0 CYCLE 1 CYCLE 2 CYCLE n
DESIGN SYSTEM
weeksmonths
Lessons Workshop
Mentorship
(C-Level)
Design Area Modeling Apprenticeship

62. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
The Design Adoption achieved
RePosition the idea of Design
Improve & Innovate processes & roles
ReThink product strategy
It’s not “graphic” anymore.
Now there’s an UX manager
as internal resource.
Not driven by technology,
but driven by scope.
DESIGN AREA

63. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
Le tre prospettive
nella Design Adoption

64. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
DESIGN SYSTEM
ESECUZIONE
RISPOSTA DIRETTA

65. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
ESECUZIONE
RISPOSTA DIRETTA
DESIGN SYSTEM
ORGANIZZAZIONE
RISPOSTA DIRETTA

66. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
DESIGN AREA
IMPATTO SOCIALE
RISPOSTA INDIRETTA
ESECUZIONE
RISPOSTA DIRETTA
DESIGN SYSTEM
ORGANIZZAZIONE
RISPOSTA DIRETTA

67. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

68. WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO
WIAD Genova 2018
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO

69. WIAD Genova 2018
In che modo impattate il livello
Esecutivo ?

70. WIAD Genova 2018
In che modo impattate il livello
Esecutivo ?
Gestionale ?

71. WIAD Genova 2018
In che modo impattate il livello
Esecutivo ?
Gestionale ?
Sociale ?

72. WIAD Genova 2018
Going further:
● The Design Of Everyday Things, D. Norman
● Tragic Design, Jonathan Shariat & Cynthia Savard Saucier
● An agile, user-centric approach to combat system concept
design, Giorgio Venturi & Jimmy Troost
● The Fourth Revolution, Luciano Floridi
● How might bad UX design might kill you in the future?, Luca
Morovián, UX Studio Blog

73. Grazie
VERSION 1.0 - 24/02/2018 - MATERIALE RISERVATO