Richard Woods is a digital marketer, award winning entrepreneur, best selling author, radio presenter, vlogger, speaker and BBC The Apprentice finalist. He argues that trailblazing at a local level is not as hard as it seems and encourages people to take their town, city or county for themselves. He outlines a 5 step process for becoming a digital trailblazer including measuring your current return on investment, selling more to existing customers, finding new customers, turning up your volume, and making a final push to the top.