This is the presentation I give to businesses owners as I go around the country speaking following the launch of my best selling book - Digital TrailBlazer

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DIGITAL MARKETER - AWARD WINNING ENTREPRENEUR - BEST SELLING AUTHOR
RADIO PRESENTER - VLOGGER - SPEAKER - BBC THE APPRENTICE FINALIST

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DIGITAL
TRAILBLAZING
AT A LOCAL
LEVEL
IS NOT AS HARD
AS IT SEEMS

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GO OUT THERE
AND TAKE YOUR
TOWN, CITY OR
COUNTY FOR
YOURSELF

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YOU HAVE TO
FIND YOUR
EVEREST BEFORE
YOU CAN START
CLIMBING
THEN YOU NEED
A TRAIL MAP

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THE DIGITAL
TRAILBLAZER
5 STEP
PROCESS

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1. WELCOME
TO BASECAMP
LETS GET
PACKING…

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1. BASECAMP
THE THREE
TRAIL-TRACKERS
MEASURE YOUR
CURRENT
RETURN ON
INVESTMENT

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1. BASECAMP
THE THREE
DIGITAL
ASSETS
HQ SITE
outpost
scout

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2. SELL
MORE TO
EXISTING
CUSTOMERS

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2. SELL MORE
TO EXISTING
CUSTOMERS
DIVIDE AND
CONQUER
MATRIX
PRODUCT A PRODUCT B PRODUCT C PRODUCT D
CUSTOMER 1 Y N N Y
CUSTOMER 2 N N Y Y
CUSTOMER 3 N Y N N
CUSTOMER 4 Y N N Y

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3. FIND
NEW
CUSTOMERS

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3. FIND NEW
CUSTOMERS
STRETCH
FURTHER
TECHNIQUE

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3. FIND NEW
CUSTOMERS
LEAD TO
SALE
CONVERSION
TECHNIQUE

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4. TURN UP
THE
VOLUME

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5. FINAL
PUSH TO
THE TOP

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SUMMIT
AND
CELEBRATE

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