The document provides details about Dennis Ong, a graphic designer based in Dubai with over 10 years of experience. It includes sections about his background, education, skills, portfolio of work including logo design, branding identity, business cards, print media, posters, and photography. The document serves as Ong's curriculum vitae or resume to showcase his qualifications and experience in graphic design.

1. DENNIS B. ONG / GRAPHIC DESIGNER / PORTFOLIO / CV

2. WHAT’S
INSIDE.

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ABOUT ME
CURRICULUM VITAE
LOGO DESIGN
BRAND IDENTITY
BUSINESS CARD
PRINT MEDIA
POSTERS
DIGITAL MANIPULATION
SKETCHES & PAINTINGS
PHOTOGRAPHY
CONTACT

4. WHO AM I.
1

5. I am Dennis Ong from Manila-Philippines, a Dubai-
based graphic designer with more then 10 years
experience in graphic designing. Graduated at Far
Eastern University, Bachelor in Fine Arts major in Advertising and Marketing. I do corporate
branding, logo and identity design stationery design, illustrations, desktop publishing, web
design, digital and print media (e.g. brochures, flyers, magazines, business cards, book
covers, event visuals, wedding invitations, posters, signages and other corporate collaterals).
Print ad, publishing and photography are my best interests and likes to work
in a green environment with creative people. I started working year 2000
after graduation. I have been to Saudi Arabia year 2004 and shifted
to Dubai since 2006. Currently, I am working in MAF Carrefour Head
Office as a graphic designer, responsible for weekly and mothly print
ads.
I work in fast pace and likes new activities. Quick to act and creates
a sense of urgency in others. I use direct approch to solve problems.
Analyze the solution to flaws or revise a project systematically. Focusing
on the objective, analytical facts or theories. Uses logic and systematic approach
to redesign a solution.
To be in this game, Photoshop, Illustrator, InDesign, Corel, Dreamweaver and flash are the
tools I have been using for many years until now, and still preping up with After Effects,
SketchUp & 3D Max. - Oh! by the way, PC or Mac based platform user.
Cheers! :)
HELLO!
2

6. MY CV.
3

7. ABOUT MEDennis Bello Ong
85% Filipino, 25% Chinese
Al Nahda, Dubai, U.A.E.
MY TARGETTo be able to contribute my skills and talent in a good company that has a
high regard; to create a better leadership that will set a goal to attain both
future’s stability.
EDUCATION2008-2009 Basic/Advance Photography
Lightform Guild of Photographers - Dubai
1996-2000 Bachelor of Fine Arts in Advertising - Manila
Far Eastern University
1948-1995 Elementary - Secondary Level - Manila
Westminster High School
QUALIFICATIONS• I work in fast pace and likes new activities, an explorer
• Quick to act and creates a sense of urgency in others
• Enjoy challenges and competition.
• Can move forcefully to get results and uses direct
• Action-oriented approach to solve problems
• Analyze the solution to flaws or revise a project systematically
• Focusing on the objective, analytical facts or theories
• Uses logic and systematic approach to redesign a solution
• Make sure that ideas are sound before moving them to the next level
MY SKILL SETS• Mac & PC Platforms
• Advertising & Print Media
• Graphic & Web design
• Logo & Corporate Design Identity
• UI Design, Social Media & E-commerce
• Photoshop, Illustrator, InDesign, Flash & Dreamweaver
• MS: Word, Powerpoint
• HTML, XHTML, CSS, Javascript
• Photography: Fashion, Portrait & Product
• Digital Photo-Manipulation & Color Correction
• Silk-screen & Large Format Printing
• Still-Life Drawing, Painting
• Basic Video and Sound Editing
• Basic Arabic Reading and Typing
INTEREST• Travel & Photography
• Internet Savvy
• BMX Biking
• Sketching & Painting
• Watching Movies
4

8. 5

9. LOGO
DESIGN.
6

10. LOGO.
CLIENT RANDOM CLIENT
JOB LOGO DESIGN
7

11. 8

12. “It’s through mistakes that you actually can grow.
You have to get bad in order to get good.”
Paula Scher
9

13. BRAND
IDENTITY.
10

14. BRANDING.
CLIENT RANDOM CLIENT
JOB IDENTITY BRANDING
11

16. BRAND CARREFOUR HYPERMARKET
JOB IDENTITY BRANDING
Carrefour - Majid Al Futtaim
January 2015
Visual Standards Guide
Volume 1
Visual StandardsCarrefour - Majid Al Fattaim
2.4 Logo Background Rule
1. Patterned background
2. Pantone Reflex Blue
3. Solid Black
4. In focus photography
5. Out of focus, fairly dark,
low detail photography
6. Pantone 032 C
Visual Standards Guide - Volume 1Carrefour - Majid Al Fattaim
11
1. White Background
2. Blue Background
3. Black Background
2.2 Carrefour Logo Variations and Dual Language
1.
3. 4.
2.
January 2015 Visual Standards Guide - Volume 1Carrefour - Majid Al Fattaim January 2015
333.1 Primary Colour Palette
The colour palette used for Carrefour
MENAt is clean, bold and vibrant.
Please ensure the colours used on
all printed or digital communications
correspond to the values given here.
rofettelapruolocyradnocesA
htiw,sisabkcohdananoesu
prior approval from the brand
management office.
100%
100%
90%
90%
80%
80%
70%
70%
60%
60%
50% 40% 30% 20% 10%
Pantone 032C
C: 0 M: 98 Y: 97 K 0
R: 238 G: 37 B: 39
Pantone Bright Orange C
C: 0 M: 77 Y: 100 K 0
R: 255 G: 95 B: 0
100% 90% 80% 70% 60%
Pantone 382C
C: 29 M: 1 Y: 100 K 0
R: 196 G: 214 B: 0
100% 90% 80% 70% 60%
50% 40% 30% 20% 10%
Pantone Reflex Blue CVC
C: 95 M: 71 Y: 1 K 0
R: 14 G: 90 B: 167
Pantone Cool Gray 11 C
C: 100 M: 71 Y: 0 K 81
R: 0 G: 68 B: 137
Visual Standards Guide - Volume 1Carrefour - Majid Al Fattaim
102.1 The Logo
January 2015
Visual StandardsCarrefour - Majid Al Fattaim
3.4 Photography Style & Tone of V
The photographic style used in Carrefour MENA
communications is bright, positive and approachable.
The style is literal, and all images are to depict the
actual experience of being in the stores.
The language used in our communications is direct, honest,
informal and trusted.
Punchy and inspiring descriptors and headlines are used
to keep the tone of mass communication enthusiastic and
positive, while still knowledgable and secure.
Direct.
Honest.
Informal.
Trusted.
BRANDING.
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17. Guide - Volume 1
14
January 2015 Visual Standards Guide - Volume 1Carrefour - Majid Al Fattaim
162.6 Logo Misuse
It is important that the appearance
of the logo remains consistent. The logo
should not be misinterpreted, modified
or added to. The logo must never be
redrawn, adjusted or modified in any
way. It should only be reproduced from
the artwork provided. To illustrate this
point some of the more likely mistakes
are shown.
• Do not remove the M icon from
the signature artwork or alter the
relationship of the elements in any
way.
• Do not change the font or alter the
spacing between letters.
•
• Do not use logo artwork
that has been rendered to look three-
dimensional.
• Do not rotate or animate any part of
the identity.
• Do not add special effects such as
shadows, reflections, or glows.
Do not reproduce the identity using
any color other than the official
colours specified herein.
January 2015Visual Standards Guide - Volume 1Carrefour - Majid Al Fattaim
152.5 Minimum Size & Exclusion Zone
25mm
A. The minimum sizeThe Carrefour identity should always be
surrounded by a minimum area of space.
The area of isolation ensures that headlines,
text or other visual elements do not
encroach on the logo.
The area is defined by using the letter a
which shall now be referred to as a.
A margin of clear space equivalent to 1x a
is blocked out, around the logo to create
the invisible boundary of the area of isola-
tion.
This area of separation is a minimum and
can be increased at any time.
The Carrefour logo has been designed to
reproduce at a minimum width of 25mm in
print.
On the web the minimum size of the logo is
100 pixels wide.
There is no maximum reproduction size of
the logo for either print or digital use.
Exclusion zone is equal to a.
M is equal to 2x height of a..
Exclusion zone is equal to a.
M is equal to 2x height of a.
Exclusion zone is equal to a.
M is equal to 3x height of a.
The dot (•) on the arabic letter
should over the line.
Exclusion zone is equal to a.
M is equal to 3x height of a.
The dot (•) on the arabic letter should over the line.
Exclusion zone is equal to a.
M is equal to 3x height of a.
M space above the english is equal to half a.
M space below the arabic is equal to half a.
The dot (•) on the arabic letter should over the line.
January 2015
Visual Standards Guide - Volume 1Carrefour - Majid Al Fattaim January 2015
384.2 Brochure
The Majid Al Futtaim, Carrefour
brochure should follow suit with
the other branded items.
The Majid Al Futtaim, Carrefour
MENA stacked logo
MAF Carrefour QR Code
Visual Standards Guide - Volume 1Carrefour - Majid Al Fattaim January 2015
374.1 Corporate Suite
1.
3.
1. Letterhead
2. Comp Slip
3. Business Card
Templates of all stationery items will
be supplied for corporate use and
should not be tampered with in any
way.
If a change is required please send
an email to the brand management
office and they will supply you with
a new template.
2.
Mohamed Al Assaf
Assistant General Manager, Carrefour
MAJID AL FUTTAIM RETAIL
PO Box 22797, Dubai, United Arab Emirates
T +971 4 409 4777
F +971 4 294 9441
M + 971 50 551 2779
massaf@mafcarrefour.com
majidalfuttaim.com
majidalfuttaimretail.comRETAIL
PO Box 22797
Majid Al Futtaim Tower 1
Deira
United Arab Emirates
T +971 4 230 2100
F +971 4 294 9441
To be updated shortly
Guide - Volume 1 January 2015
36Voice
14

18. “True art is characterized by
an irresistable urge in creative artist.”
Albert Einstein
15

19. BUSINESS
CARD.
16

20. BUSINESS CARDS.
CLIENT RANDOM CLIENT
JOB BUSINESS CARD DESIGN
17

21. CLIENT RANDOM CLIENT
JOB BUSINESS CARD DESIGN
18

22. “Art enable us to find ourselves
and lose ourselves at the same time.”
Thomas Merton
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23. PRINT
MEDIA.
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24. MUSIC ALBUM.
CLIENT DAXAR MUSIC / FATINIZA
JOB FATINIZA ALBUM
DATE 2013 21

25. Fatiniza Album_FINAL_for print.indd 18-19 9/13/15 10:08 AM
Fatiniza Album_FINAL_for print.indd 10-11 9/10/15 6:27 PM
Fatiniza Album_FINAL_for print.indd 20-21 9/10/15 6:26 PM
Album’s Inside Pages
This task was to design a
background theme that will fit
into the lyrics of each song on
every pages.
Fatiniza’s ideas were being
added to give fantasy
imagination to the readers of
each lyrics.
22

26. PUBLISHING.
CLIENT KONSEPTO PUBLISHING
JOB FULLFRAME MAGAZINE
DATE 2012 - 2014 23

27. Magazine Cover
The goal is to feature all
talented filipinos and to
showcase their masterpiece in
photography, makeup artistry,
modelling and art using this
print medium.
With the help of Konsepto
Publishing, FullFrame
Magazine was launched in
2011. This is the first filipino
photography magazine in the
UAE.
24

28. GOURMET MENU.
CLIENT
JOB RECIPE MENU
DATE 2012 - 2014
Gourmet Menu
In Carrefour, we have a print
ad dedicated only for gourmet
menu which is usually
advertise every first week of
month.
25

30. “The job of an artist
is to offer a sanctuary of beauty to an ugly world.”
Jeff Goins
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31. POSTERS.
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32. CLIENT RANDOM
JOB POSTER AD
DATE 2012
Grosvenor Real Estate
This was design from a client
in Malaysia for their print ad
requirement.
The task was done through
online freelancing website, the
UpWork.
29

33. CLIENT RANDOM
JOB POSTER AD
DATE 2012
Overseas Group, USA
This is used to be a flyer which
was also used for their poster
ad in Brazil.
This is one my my client in
online freelance website, the
UpWork.
30

34. “Art is never finished, only abandoned.”
Leonardo Da Vinci
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35. DIGITAL
MANI-
PULATION
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40. “I dream my painting, and then I paint my dream.”
Vincent Van Gogh
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41. SKETCHES
& PAINTINGS
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42. CLIENT RANDOM
JOB POSTER AD
DATE 2012
CHRISTMAS MORNING
Making a greeting cards used to be my first job
back then after college. Doing a Christmas card is
one og my favorite subject to paint in watercolor
medium.
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43. AFTERNOON DELIGHT
This is one of my old
watercolor painting as a
greeting card. The original
artwork was supposed to be
given to the girl whom I have
a crush with.
40

48. “It is more important to click with people
than to click the shutter.”
Alfred Eisenstaedt
45

49. PHOTO-
GRAPHY
46

50. Model: Mimi Velasquez
Photo by: Dennis Ong

51. MTV Shoot: Fatiniza
Photo by: Dennis Ong

52. Event: Rakrakan Sa Dubai
Photo by: Dennis Ong

53. Client: Christine MacKenzie Wedding
Photo by: Dennis Ong

54. Model: Mimi Velasquez
Photo by: Dennis Ong

56. CONTACTEmail: ongdennisbello@gmail.com
Mobiile: +971.50.647.1902
Facebook: https://www.facebook.com/ongdennisbello
LinkedIn: ae.linkedin.com/in/ongdennisbello
Issuu: http://issuu.com/macuser1978