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Behaviour Change Hackathon
The document outlines a behaviour change hackathon focused on generating sustainable habits to reduce energy usage in buildings. It introduces the 'mindspace' framework for behaviour change, emphasizing factors like incentives, norms, and social pressures. Guidelines for participating in the hackathon are also provided, including the importance of forming groups, involving stakeholders, and developing effective solutions.
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Behaviour Change Hackathon
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- 5. WHY BEHAVIOUR ISRELEVANT? • No heavy investments needed • Fast • Applicable in all kinds of buildings • Can decrease energy usage which is otherwise difficult to decrease
- 6. Hackathon? an event inwhich computer programmers and others involved in software development and hardware development, including graphic designers, interface designers and project managers, collaborate intensively on software projects.
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- 8. Framework for behaviourchange MINDSPACE Published by UK’s Institute for Government and the Cabinet Office (2010).
- 9. M = Messenger I= Incentives N = Norms D = Default MINDSPACE S = Salience P = Priming A = Affect C = Commitments E = Ego
- 10. Messenger MINDSPACE We are heavilyinfluenced by who communicates information.
- 11. Incentives MINDSPACE Our responses toincentives are shaped by predictable mental shortcuts such as strongly avoiding losses.
- 12. Norms MINDSPACE We are strongly influencedby what others do.
- 13. Default MINDSPACE We „go withthe flow‟ of pre-set options.
- 14. Salience MINDSPACE Our attention is drawnto what is novel and seems relevant to us.
- 15. Priming MINDSPACE Our acts areoften influenced by sub- conscious cues
- 16. Affect MINDSPACE Our emotional associations can powerfullyshape our actions.
- 17. Commitment MINDSPACE We seek tobe consistent with our public promises, and reciprocate acts.
- 18. Ego MINDSPACE We act inways that make us feel better about ourselves.
- 19. WHAT KIND OFSOLUTION?
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- 21. WHAT KIND OFSOLUTION? ”Social pressure works best, indicating your state against others.” ”Timing is important, for instance hitting them with something salient (e.g. visible, visual, info-visual…).” ”Broadly use two classes of incentives: financial and social. Perhaps even more important, make the default actions those that are positive ones, ie. nudge people to the right direction.”
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- 23. GOAL: Create asolution/ intervention tool /campaign which generates sustainable behavior and can be built fast
- 24. 1. Listen. 2. Involve. 3.Be there. 4. Dare. 5. Beat the perfectionist. 6. Co-create: theory, knowledge & practice 7. Build a scope. Hackathon guidelines
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- 27. LEAKING POINTS Behaviour ChangeHackathon 4.5.2015 #behaviourhack
- 28. How much canour habits affect energy use? water Space heating Appliances Lights Cooling T.A. Nguyen, M. Aiello / Energy and Buildings 56 (2013) 244–257 https://www.rug.nl/research/portal/ files/2357318/2013EnergyBuildingsNguyen.pdf tämä on hollanti 2012, lähde: http portal/files/ 2357318/2013E
- 29. Lights Reducing energy used bycreating systems that encourages employees to always turn off the lights when they are not needed. Energy efficiency behavioural change hackathon #behaviourhack 10 %
- 30. Electricity using appliances Reducing energyused by encouraging employees to always turn off their appliances, or putting them on sleep mode, when they are not needed. Energy efficiency behavioural change hackathon #behaviourhack 15 %
- 31. Elevators How can weencourage people to take the stairs instead of the elevator? Energy efficiency behavioural change hackathon #behaviourhack 2-10 % This decreases enhances the heHissien ja liukup rakennuksen en 10 prosenttia.- K voidaan sanoa e
- 32. Space use How canwe by changing user behavior and habits, decrease the space used in an office? Energy efficiency behavioural change hackathon #behaviourhack
- 33. Space heating The largestpart of the energy use in an office building is used for space heating. Energy efficiency behavioural change hackathon #behaviourhack 50 % It is a common problem that offi heated. In summ air-conditioning Could user habi difference to this example the use
- 34. Transportation + parking lots Bydecreasing private car use also less parking lots and inside parking is needed. Energy efficiency behavioural change hackathon #behaviourhack Transportation a energy. This is n connected to th buildings, but by amount of priva less parking lots needed. This en
- 35. Schedule 14:00 Opening words 14:20Forming the groups 14:30 Present yourself in the group! 14:35 Start working! 16:30 Food & soft drinks available 18:00 Choose who will present your solution 18:25 Show time! 18:55 Closing words
- 36. A KILLER PRESENTATION 1.What is the solution in one sentence 15 sec 2. What problem are you solving? (especially energy experts contribute) 30 sec 3. What exact behavior does it generate? (especially behaviour experts contribute) E.g. Turning off the lights every time one leaves the office 30 sec 4. Your solution, and how do you engage and reach the user (everybody contributes!) 1,5 min 5. How could this be taken further (especially coders contribute) 30 sec Time: 3 minutes + 1 minute for questions