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#behaviourhack
Behaviour Change Hackathon
Ongelma: lähiökuvat
Behaviour Change Hackathon
WHY BEHAVIOUR IS RELEVANT?
• No heavy investments needed
• Fast
• Applicable in all kinds of buildings
• Can decrease energy usage which is
otherwise difficult to decrease
Hackathon?
an event in which computer programmers and others
involved in software development and hardware
development, including graphic designers, interface
designers and project managers, collaborate intensively
on software projects.
HOW TO
CHANGE
BEHAVIOUR?
Framework for behaviour change
MINDSPACE
Published by UK’s Institute for Government and
the Cabinet Office (2010).
M = Messenger
I = Incentives
N = Norms
D = Default
MINDSPACE
S = Salience
P = Priming

A = Affect
C = Commitments
E = Ego
Messenger
MINDSPACE
We are heavily influenced by who
communicates information.
Incentives
MINDSPACE
Our responses to incentives are
shaped by predictable mental
shortcuts such as strongly
avoiding losses.
Norms
MINDSPACE
We are strongly
influenced by what
others do.
Default
MINDSPACE
We „go with the flow‟ of pre-set
options.
Salience
MINDSPACE
Our attention is
drawn to what is
novel and seems
relevant to us.
Priming
MINDSPACE
Our acts are often
influenced by sub-
conscious cues
Affect
MINDSPACE
Our emotional
associations can
powerfully shape our
actions.
Commitment
MINDSPACE
We seek to be
consistent with our
public promises, and
reciprocate acts.
Ego
MINDSPACE
We act in ways that
make us feel better
about ourselves.
WHAT KIND OF SOLUTION?
1.
2.
3.
4.
WHAT KIND OF SOLUTION?
”Social pressure works best, indicating your state against others.”
”Timing is important, for instance hitting them with something
salient (e.g. visible, visual, info-visual…).”
”Broadly use two classes of incentives: financial and social. Perhaps
even more important, make the default actions those that are
positive ones, ie. nudge people to the right direction.”
Hackathon
guidelines
#behaviourhack
GOAL: Create a solution/
intervention tool /campaign
which generates sustainable
behavior and can be built
fast
1. Listen.
2. Involve.
3. Be there.
4. Dare.
5. Beat the perfectionist.
6. Co-create: theory, knowledge & practice
7. Build a scope.
Hackathon
guidelines
Forming the
groups
Where can we
generate
sustainable
behaviour?
LEAKING POINTS
Behaviour Change Hackathon 4.5.2015 #behaviourhack
How much can our habits affect energy use?
water
Space
heating
Appliances
Lights
Cooling
T.A. Nguyen, M. Aiello / Energy and Buildings 56 (2013) 244–257 https://www.rug.nl/research/portal/
files/2357318/2013EnergyBuildingsNguyen.pdf
tämä on hollanti
2012, lähde: http
portal/files/
2357318/2013E
Lights
Reducing energy used
by creating systems
that encourages
employees to always
turn off the lights when
they are not needed.
Energy efficiency behavioural change hackathon #behaviourhack
10 %
Electricity using
appliances
Reducing energy used
by encouraging
employees to always
turn off their appliances,
or putting them on sleep
mode, when
they are not needed.
Energy efficiency behavioural change hackathon #behaviourhack
15 %
Elevators
How can we encourage people to
take the stairs instead of the
elevator?
Energy efficiency behavioural change hackathon #behaviourhack
2-10 %
This decreases
enhances the heHissien ja liukup
rakennuksen en
10 prosenttia.- K
voidaan sanoa e
Space use
How can we by changing user behavior and
habits, decrease the space used in an office?
Energy efficiency behavioural change hackathon #behaviourhack
Space heating
The largest part of the energy use in an
office building is used for space heating.
Energy efficiency behavioural change hackathon #behaviourhack
50 %
It is a common 

problem that offi
heated. In summ
air-conditioning
Could user habi
difference to this
example the use
Transportation +
parking lots
By decreasing
private car
use also less parking
lots and inside
parking is needed.
Energy efficiency behavioural change hackathon #behaviourhack
Transportation a
energy. This is n
connected to th
buildings, but by
amount of priva
less parking lots
needed. This en
Schedule
14:00 Opening words
14:20 Forming the groups
14:30 Present yourself in the group!
14:35 Start working!
16:30 Food & soft drinks available
18:00 Choose who will present your solution
18:25 Show time!
18:55 Closing words
A KILLER PRESENTATION
1. What is the solution 

in one sentence 15 sec
2. What problem are you solving?
(especially energy experts
contribute) 30 sec
3. What exact behavior does it
generate? (especially behaviour
experts contribute) E.g. Turning
off the lights every time one
leaves the office 30 sec
4. Your solution, and how do you
engage and reach the user
(everybody contributes!) 1,5 min
5. How could this be taken further
(especially coders contribute) 

30 sec
Time: 

3 minutes + 

1 minute for questions

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Behaviour Change Hackathon

  • 5. WHY BEHAVIOUR IS RELEVANT? • No heavy investments needed • Fast • Applicable in all kinds of buildings • Can decrease energy usage which is otherwise difficult to decrease
  • 6. Hackathon? an event in which computer programmers and others involved in software development and hardware development, including graphic designers, interface designers and project managers, collaborate intensively on software projects.
  • 8. Framework for behaviour change MINDSPACE Published by UK’s Institute for Government and the Cabinet Office (2010).
  • 9. M = Messenger I = Incentives N = Norms D = Default MINDSPACE S = Salience P = Priming
 A = Affect C = Commitments E = Ego
  • 10. Messenger MINDSPACE We are heavily influenced by who communicates information.
  • 11. Incentives MINDSPACE Our responses to incentives are shaped by predictable mental shortcuts such as strongly avoiding losses.
  • 13. Default MINDSPACE We „go with the flow‟ of pre-set options.
  • 14. Salience MINDSPACE Our attention is drawn to what is novel and seems relevant to us.
  • 15. Priming MINDSPACE Our acts are often influenced by sub- conscious cues
  • 17. Commitment MINDSPACE We seek to be consistent with our public promises, and reciprocate acts.
  • 18. Ego MINDSPACE We act in ways that make us feel better about ourselves.
  • 19. WHAT KIND OF SOLUTION?
  • 21. WHAT KIND OF SOLUTION? ”Social pressure works best, indicating your state against others.” ”Timing is important, for instance hitting them with something salient (e.g. visible, visual, info-visual…).” ”Broadly use two classes of incentives: financial and social. Perhaps even more important, make the default actions those that are positive ones, ie. nudge people to the right direction.”
  • 23. GOAL: Create a solution/ intervention tool /campaign which generates sustainable behavior and can be built fast
  • 24. 1. Listen. 2. Involve. 3. Be there. 4. Dare. 5. Beat the perfectionist. 6. Co-create: theory, knowledge & practice 7. Build a scope. Hackathon guidelines
  • 27. LEAKING POINTS Behaviour Change Hackathon 4.5.2015 #behaviourhack
  • 28. How much can our habits affect energy use? water Space heating Appliances Lights Cooling T.A. Nguyen, M. Aiello / Energy and Buildings 56 (2013) 244–257 https://www.rug.nl/research/portal/ files/2357318/2013EnergyBuildingsNguyen.pdf tämä on hollanti 2012, lähde: http portal/files/ 2357318/2013E
  • 29. Lights Reducing energy used by creating systems that encourages employees to always turn off the lights when they are not needed. Energy efficiency behavioural change hackathon #behaviourhack 10 %
  • 30. Electricity using appliances Reducing energy used by encouraging employees to always turn off their appliances, or putting them on sleep mode, when they are not needed. Energy efficiency behavioural change hackathon #behaviourhack 15 %
  • 31. Elevators How can we encourage people to take the stairs instead of the elevator? Energy efficiency behavioural change hackathon #behaviourhack 2-10 % This decreases enhances the heHissien ja liukup rakennuksen en 10 prosenttia.- K voidaan sanoa e
  • 32. Space use How can we by changing user behavior and habits, decrease the space used in an office? Energy efficiency behavioural change hackathon #behaviourhack
  • 33. Space heating The largest part of the energy use in an office building is used for space heating. Energy efficiency behavioural change hackathon #behaviourhack 50 % It is a common problem that offi heated. In summ air-conditioning Could user habi difference to this example the use
  • 34. Transportation + parking lots By decreasing private car use also less parking lots and inside parking is needed. Energy efficiency behavioural change hackathon #behaviourhack Transportation a energy. This is n connected to th buildings, but by amount of priva less parking lots needed. This en
  • 35. Schedule 14:00 Opening words 14:20 Forming the groups 14:30 Present yourself in the group! 14:35 Start working! 16:30 Food & soft drinks available 18:00 Choose who will present your solution 18:25 Show time! 18:55 Closing words
  • 36. A KILLER PRESENTATION 1. What is the solution 
 in one sentence 15 sec 2. What problem are you solving? (especially energy experts contribute) 30 sec 3. What exact behavior does it generate? (especially behaviour experts contribute) E.g. Turning off the lights every time one leaves the office 30 sec 4. Your solution, and how do you engage and reach the user (everybody contributes!) 1,5 min 5. How could this be taken further (especially coders contribute) 
 30 sec Time: 
 3 minutes + 
 1 minute for questions