This document discusses identifying the market environment and competition for computer hardware servicing businesses. It provides steps for generating business ideas, including examining existing goods/services, needs, and available resources. Key factors for selecting ideas are outlined, such as capital needs, demand, competition, experience, legality. The document also discusses conducting an environmental scan or business mapping to identify target markets, ideal locations, appealing products/services, and feasible opportunities. Students should be able to identify the computer servicing market environment, create a business vicinity map, and appreciate the importance of environment and market factors.

2. Market Environment
For Computer
Hardware Servicing
NCII as an
Entrepreneur

3. Objectives:
At the end of the lesson, students must be able
to
• Identify the Environment and Market for
Computer Technicians;
• creates a business vicinity map reflective of the
potential computer hardware servicing market
within the locality; and
• appreciates importance of the environment and
market in computer hardware servicing in one’s
locality.

4. Competition

5. Competition –
is an activity done by a
number of people or
organizations, each of which
is trying to do better than all of
the others.

6. Generating Ideas for
Business

7. 1. Examine the existing
goods and services.

8. 2. Examine the present
and future needs.

9. 3. Examine how the
needs are being satisfied.

10. 4. Examine all
available resources
around you.

11. 5. Read magazines, news
articles, and other
publications on new
products and techniques or
advances in technology.

12. Selecting the right
ideas

13. 1. How much capital is needed to put up the
business?
2. How big is the demand for the product?
Do many people need this product and will
continue to need it for a long time?

14. 3. How is the demand met? Who are
processing the products to meet the need
(competition or demand)? How much of
the need is now being met (supply)?
4. Do you have the background and
experience needed to run this particular
business?

15. 5. Will the business be legal, not going
against any existing or foreseeable
government regulation?
6. Is the business in line with your interest

16. Business Mapping
or
Business Environment
Scanning

17. Environmental scanning is defined as a
process of gathering, analyzing, and
dispensing information for tactical or
strategic purposes. The environmental
scanning process entails obtaining both
factual and subjective information on the
business environments in which a company
is operating.

19. Activity

21. Criteria Percentage
Creativity 10%
Content 60%
Presentation 30%

22. 1. Who do you think are your target
consumers/markets?
2. Where is the most ideal location to situate
your business?
3. Which products or services would appeal
your target consumers/markets?
4. Can you say that you have seized the most
feasible business opportunity?

24. ~Bro. Bo Sanchez