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INNOVATION TOUR – KIGALI EDITION
14 JUNE 2012 @KLABRW
WHAT IS DEMO
                  AFRICA?
                                                                      !
In recognition of Africa’s economic emergence, the
U.S. Department of State, in collaboration with
Microsoft, DEMO, USAID, and Startup Weekend, is
launching the Liberalizing Innovation Opportunity
Nations (LIONS@FRICA) Partnership, a new
public-private alliance to enhance and deepen the
startup and innovation ecosystems of targeted fast-
growing African economies.                                 !!   !!!



As its signature undertaking, LIONS@FRICA will
launch the first-ever DEMO Africa to connect
African startups to the global ecosystem. DEMO
Africa will be the place where the most innovative
companies from African countries come to launch
their products and announce to Africa and the
world what they have developed.
                                                      !!

       	
  	
  
	
  
WHAT IS DEMO
AFRICA?
•  Launchpad	
   for	
   emerging	
   technologies	
   and	
  
   trends.	
  
•  Each	
  year	
  over	
  2,500	
  people	
  from	
  around	
  the	
  
   globe	
  a=end	
  DEMO	
  in	
  the	
  USA	
  to	
  experience	
  
   innovaEon	
  at	
  its	
  birth.	
  
•  A	
   hand-­‐selected	
   class	
   of	
   new	
   products	
   is	
  
   introduced	
   to	
   the	
   world	
   for	
   the	
   very	
   first	
  
   Eme	
   to	
   global	
   press	
   and	
   prolific	
   bloggers;	
  
   investors;	
   corporate	
   acquirers;	
   strategic	
  
   partners	
  and	
  buyers.	
  
	
  	
  
	
  
WHAT IS DEMO
AFRICA?
•  for	
   the	
   first	
   Eme	
   in	
   Africa,	
   African	
  
   eDevelopment	
   Resource	
   Centre,	
   CIO	
   East	
  
   Africa	
   and	
   DEMO	
   are	
   launching	
   DEMO	
  
   Africa.	
  
•  Throughout	
  its	
  21	
  years	
  of	
  existence,	
  DEMO	
  
   in	
   the	
   USA	
   has	
   earned	
   a	
   reputaEon	
   for	
  
   consistently	
  idenEfying	
  new	
  innovaEons	
  that	
  
   are	
   most	
   likely	
   to	
   disrupt	
   the	
   markets	
   they	
  
   serve	
   and/or	
   change	
   the	
   way	
   we	
   use	
  
   technology	
   overall,	
   now	
   DEMO	
   Africa	
   will	
  
   invite	
   companies	
   from	
   throughout	
   the	
  
   conEnent	
  to	
  launch	
  on	
  the	
  demo	
  stage.	
  	
  
	
  	
  
	
  
DEMO AFRICA

      40                           6
                            Minutes onstage to
   Companies will be        demonstrate your
selected to demonstrate          product




         2                         5
Days Turnkey Kiosk in     Demonstrators will win a
   DEMO Pavillion          trip to Sillicon Valley
DEMO AFRICA FOCUS
AREAS
WHO WILL ATTEND DEMO
AFRICA?
CORPORATE DEVELOPERS & ACQUIRERS
Large enterprise corporate buyers attend DEMO Africa seeking acquisition and partner
candidates from the companies launching on stage. And, they find them! Since the class of
2004, there have been over 40 acquisition transactions in DEMO US.
TRADE & MAINSTREAM MEDIA
Press attend DEMO for one simple reason: it’s the best place to break technology news.
DEMO Africa will attract 100+ media professionals from major publications in Africa and
beyond. Backed by the legendary tech publishing giant, IDG, the event will be covered in all
major enonomies and provide unrivalled media attention to demonstrators.
VENTURE & ANGEL INVESTORS
Whether it is early, mid or late stage investment, the well vetted companies launching at
DEMO Africa are ripe for investment. Demonstrators at DEMO US over the past five years
have generated over $3.5 billion in funding after their launch at DEMO.
BUYERS
CIOs/CTOs/Senior IT consumer and enterprise industries.
ENTREPRENEURS
CEOs & Founders, CFOs, COOs, CMOs, CTOs, and developers from demonstrating
companies and start-up ventures around the continent.
LAUNCH PACKAGE
PRE-EVENT:
•  PR support and communications training with public
   relations agency
•  Demonstrator presentation review with professional
   demonstration coach
•  Dedicated event account manager
•  Script review with DEMO Executive Producer
•  Social Media Training
•  Technical pre-conference meeting with production team
LAUNCH PACKAGE
DURING DEMO:                            •    Technical rehearsals with DEMO
                                             production team
•    Dedicated Microsite/Media Center
                                        •    Private Practice Room
•    6 minute product launch video
                                        •    Presentation rehearsal and
•    Behind the scenes interview with        feedback
     company CEO/Executive
     discussing business plans          •    On-site demonstration coach
•    Photos of your launch/DEMO         •    Company profile and product
     pavilion display posted to DEMO         description in DEMO Africa
     photo gallery and available for         online program guide
     your use
                                        •    Online microsite with video
•    Complimentary press release             presentation
     Posted on microsite)
                                        •    3 full conference passes to the
•    Content Syndication via                 event
     worldwide IDG News Service
                                        •    Invitation to CEO Dinner
•    Turnkey kiosk in the DEMO
     Pavilion for 2 days                •    Behind the scenes interview
                                             broadcast on
•    Signage                                 DEMOAfrica.comand throughout
                                             IDG media network
•    Wireless Internet connectivity
                                        •    Chance to win People’s Choice,
                                             Media Prize
LAUNCH PACKAGE
POST-DEMO CONFERENCE:
•  Unlimited hosting of demonstrator microsite on
   DEMO.com
•  Post-event promotion of launch video across IDG global
   website network
•  Invitation to all DEMO alumni regional events
•  Discount on sponsorship and advertising across all IDG
   media properties: Macworld, PCWorld, CIO, CSO, Network
   World, Computerworld and InfoWorld
STUDENT ALPHA
PITCH
Give students from some of Africa’s finest universities and
colleges access to DEMO Africa’s exceptional promotional
and networking platform.
Full scholarships for 10 qualifying individuals or groups

•  90 sec pitch to the entire DEMO audience in the general
   session ballroom
•  Kiosk space in the DEMO Pavilion
•  Two passes to attend DEMO
•  One pass to the CEO/Dealmaker’s dinner
•  Signage and internet connectivity in the DEMO Pavilion
•  Extensive promotional support on site and after the event on
   demo.com
•  Video of pitch posted on demo.com
HOW TO PARTICIPATE
•  Go to http://demo-africa.com
•  For Click on “Apply to launch” for students “Apply to Pitch”
•  Enter Company Information
•  Enter Company Background
•  Enter Product Description
•  Upload any Attachment
•  Enter Contact Information
THANK YOU!




Brian Munyao Longwe
Event Director
brian.longwe@demo-africa.com

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Demo africa innovation tour presentation

  • 1. INNOVATION TOUR – KIGALI EDITION 14 JUNE 2012 @KLABRW
  • 2. WHAT IS DEMO AFRICA? ! In recognition of Africa’s economic emergence, the U.S. Department of State, in collaboration with Microsoft, DEMO, USAID, and Startup Weekend, is launching the Liberalizing Innovation Opportunity Nations (LIONS@FRICA) Partnership, a new public-private alliance to enhance and deepen the startup and innovation ecosystems of targeted fast- growing African economies. !! !!! As its signature undertaking, LIONS@FRICA will launch the first-ever DEMO Africa to connect African startups to the global ecosystem. DEMO Africa will be the place where the most innovative companies from African countries come to launch their products and announce to Africa and the world what they have developed. !!      
  • 3. WHAT IS DEMO AFRICA? •  Launchpad   for   emerging   technologies   and   trends.   •  Each  year  over  2,500  people  from  around  the   globe  a=end  DEMO  in  the  USA  to  experience   innovaEon  at  its  birth.   •  A   hand-­‐selected   class   of   new   products   is   introduced   to   the   world   for   the   very   first   Eme   to   global   press   and   prolific   bloggers;   investors;   corporate   acquirers;   strategic   partners  and  buyers.        
  • 4. WHAT IS DEMO AFRICA? •  for   the   first   Eme   in   Africa,   African   eDevelopment   Resource   Centre,   CIO   East   Africa   and   DEMO   are   launching   DEMO   Africa.   •  Throughout  its  21  years  of  existence,  DEMO   in   the   USA   has   earned   a   reputaEon   for   consistently  idenEfying  new  innovaEons  that   are   most   likely   to   disrupt   the   markets   they   serve   and/or   change   the   way   we   use   technology   overall,   now   DEMO   Africa   will   invite   companies   from   throughout   the   conEnent  to  launch  on  the  demo  stage.          
  • 5. DEMO AFRICA 40 6 Minutes onstage to Companies will be demonstrate your selected to demonstrate product 2 5 Days Turnkey Kiosk in Demonstrators will win a DEMO Pavillion trip to Sillicon Valley
  • 7. WHO WILL ATTEND DEMO AFRICA? CORPORATE DEVELOPERS & ACQUIRERS Large enterprise corporate buyers attend DEMO Africa seeking acquisition and partner candidates from the companies launching on stage. And, they find them! Since the class of 2004, there have been over 40 acquisition transactions in DEMO US. TRADE & MAINSTREAM MEDIA Press attend DEMO for one simple reason: it’s the best place to break technology news. DEMO Africa will attract 100+ media professionals from major publications in Africa and beyond. Backed by the legendary tech publishing giant, IDG, the event will be covered in all major enonomies and provide unrivalled media attention to demonstrators. VENTURE & ANGEL INVESTORS Whether it is early, mid or late stage investment, the well vetted companies launching at DEMO Africa are ripe for investment. Demonstrators at DEMO US over the past five years have generated over $3.5 billion in funding after their launch at DEMO. BUYERS CIOs/CTOs/Senior IT consumer and enterprise industries. ENTREPRENEURS CEOs & Founders, CFOs, COOs, CMOs, CTOs, and developers from demonstrating companies and start-up ventures around the continent.
  • 8. LAUNCH PACKAGE PRE-EVENT: •  PR support and communications training with public relations agency •  Demonstrator presentation review with professional demonstration coach •  Dedicated event account manager •  Script review with DEMO Executive Producer •  Social Media Training •  Technical pre-conference meeting with production team
  • 9. LAUNCH PACKAGE DURING DEMO: •  Technical rehearsals with DEMO production team •  Dedicated Microsite/Media Center •  Private Practice Room •  6 minute product launch video •  Presentation rehearsal and •  Behind the scenes interview with feedback company CEO/Executive discussing business plans •  On-site demonstration coach •  Photos of your launch/DEMO •  Company profile and product pavilion display posted to DEMO description in DEMO Africa photo gallery and available for online program guide your use •  Online microsite with video •  Complimentary press release presentation Posted on microsite) •  3 full conference passes to the •  Content Syndication via event worldwide IDG News Service •  Invitation to CEO Dinner •  Turnkey kiosk in the DEMO Pavilion for 2 days •  Behind the scenes interview broadcast on •  Signage DEMOAfrica.comand throughout IDG media network •  Wireless Internet connectivity •  Chance to win People’s Choice, Media Prize
  • 10. LAUNCH PACKAGE POST-DEMO CONFERENCE: •  Unlimited hosting of demonstrator microsite on DEMO.com •  Post-event promotion of launch video across IDG global website network •  Invitation to all DEMO alumni regional events •  Discount on sponsorship and advertising across all IDG media properties: Macworld, PCWorld, CIO, CSO, Network World, Computerworld and InfoWorld
  • 11. STUDENT ALPHA PITCH Give students from some of Africa’s finest universities and colleges access to DEMO Africa’s exceptional promotional and networking platform. Full scholarships for 10 qualifying individuals or groups •  90 sec pitch to the entire DEMO audience in the general session ballroom •  Kiosk space in the DEMO Pavilion •  Two passes to attend DEMO •  One pass to the CEO/Dealmaker’s dinner •  Signage and internet connectivity in the DEMO Pavilion •  Extensive promotional support on site and after the event on demo.com •  Video of pitch posted on demo.com
  • 12. HOW TO PARTICIPATE •  Go to http://demo-africa.com •  For Click on “Apply to launch” for students “Apply to Pitch” •  Enter Company Information •  Enter Company Background •  Enter Product Description •  Upload any Attachment •  Enter Contact Information
  • 13. THANK YOU! Brian Munyao Longwe Event Director brian.longwe@demo-africa.com