A case Study on Macdonald's Supply Chain ManagementMd. Ismail Hossen
Short case study on the Macdonalds Supply chain and their management with rewarding procedures.
1) Profit loss sharing system
2) Channel Leadership
3) Gain Share
A case Study on Macdonald's Supply Chain ManagementMd. Ismail Hossen
Short case study on the Macdonalds Supply chain and their management with rewarding procedures.
1) Profit loss sharing system
2) Channel Leadership
3) Gain Share
It is a study based on the process of supply chain management in KFC, Includes inventory control, production and operation management, logistics, waste management , quality management, process automation, restaurant ambience, layout design, management structure, demand forecasting, storage and maintainance
Mitchell Roth, CEO of Southern Concepts Restaurant Group (OTCQB: RIBS) recently presented the company’s growth plans at the Liolios Group Gateway Conference in San Francisco, California. Topically, Mr. Roth discussed the details of the company’s plans for its new fast casual concept, Carve Barbecue as well as the fast casual landscape more broadly. During an interview at the conference, Mr. Roth discusses why the company has decided to pivot into fast casual and why he believes the market is demanding barbecue in fast casual.
Presentation given by Peter Horsted of Royal Mail at The Strand Palace Hotel on Wednesday 9th July 2014. APM Event designed for Project & Programme Management (PPM) and Learning & Development professionals within our corporate membership, and other organisations with a strong interest in developing professional standards within their PPM community.
A study of Materials Requirement Planning as a Push strategy tool in production management. How does MRP system help in logistics management ? Understanding the MRP replenishment concept with the use of manufacturing a pen as an example. Break-down of the bill of materials of manufacturing a pen.
It is a study based on the process of supply chain management in KFC, Includes inventory control, production and operation management, logistics, waste management , quality management, process automation, restaurant ambience, layout design, management structure, demand forecasting, storage and maintainance
Mitchell Roth, CEO of Southern Concepts Restaurant Group (OTCQB: RIBS) recently presented the company’s growth plans at the Liolios Group Gateway Conference in San Francisco, California. Topically, Mr. Roth discussed the details of the company’s plans for its new fast casual concept, Carve Barbecue as well as the fast casual landscape more broadly. During an interview at the conference, Mr. Roth discusses why the company has decided to pivot into fast casual and why he believes the market is demanding barbecue in fast casual.
Presentation given by Peter Horsted of Royal Mail at The Strand Palace Hotel on Wednesday 9th July 2014. APM Event designed for Project & Programme Management (PPM) and Learning & Development professionals within our corporate membership, and other organisations with a strong interest in developing professional standards within their PPM community.
A study of Materials Requirement Planning as a Push strategy tool in production management. How does MRP system help in logistics management ? Understanding the MRP replenishment concept with the use of manufacturing a pen as an example. Break-down of the bill of materials of manufacturing a pen.
Redefining Source-to-Pay Processes for the Digital AgeSAP Ariba
Hear how Smith & Nephew are gaining real advantages and efficiencies by using a single platform in the source-to-pay environment. Learn about the company's sourcing and procurement transformation.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. 2
• Introduced to Sri Lanka in 2011 by Jubilant Food Works with their
strong strategy of ‘think global and act local’.
Vision
“Exceptional people on a mission to be the best pizza delivery
company in the world!"
• Currently, they operate 20 outlets in Colombo with more than 400
employees.
Domino’s Sri Lanka
3. Product :
Domino’s Barbeque Chicken Pizza- Large
Considered only “Colombo area” due to there is an increase in
demand.
Substitute:
Assume Domino’s Spicy Chicken Pizza- Large portion as the
substitute as information are not available for Pizza Hut.
3
Selections Used for the Assignment
4. Why We Selected “Domino’s Barbeque
Chicken Pizza- Large”?
Due to the expansion of number of outlets to fulfill pizza
demand
The price is set by Domino’s
Accessibility to information
Apparently, the demand for pizza depends advertisements,
speed delivery service and promotions.
4
5. Demand for Domino’s Barbeque Chicken Pizza-
Large Depend on,
5
Price of the product
Prices of the substitutes
No. of outlets in Colombo
Advertisement cost
No. of promotions
Disposable incomeConsumer expenditure on Food
Delivery Service
Women employment
No. of product varieties
Performance incentives
Other factors
6. The Demand Function
6
• Price of Domino’s Barbeque Chicken Pizza- Large portion - Pb
• Price of Domino’s Spicy Chicken Pizza- Large portion ( price of the
substitution) - Ps
• Number of outlets in Colombo - O
• Advertisement cost - A
• Number of promotions conducted - R
• Consumer expenditure on food per household in Western Province- C
• Disposable income per person in Western Province- I
Qd = Pb+Ps+O+ A + R + C + I
7. Sources and Units of Measurement
Data Collected from Units of measurement
Qd Domino’s Sri Lanka Numbers
Pb Domino’s Sri Lanka LKR
Ps Domino’s Sri Lanka LKR
O Domino’s Sri Lanka Numbers
R Domino’s Sri Lanka Numbers
A Domino’s Sri Lanka LKR
I Department of Census and Statistics LKR
C Department of Census and Statistics LKR
CCPI Central Bank of Sri Lanka (http://www.cbsl.gov.lk). LKR
7
8. Relevancy of the Sample Period and Frequency
Analyzed quarterly data from 2012 to 2015
Frequency: 16 quarters considered
Since pizza is a seasonal product to Domino’s, quarterly
information represent entire population.
8
9. Estimation of Demand
Functional form:
Linear function used as R2 Value is 0.9708 and elasticity of Pb is
varying
Statistical Software: MS Excel
Estimation Process:
9
Obtain raw data
Adjust raw data for
CCPI
Run the regression in
MS Excel (data
analysis)
10. Results of the Demand Estimation
Regression Statistics
Multiple R 0.9853
R Square 0.9708
Adjusted R Square 0.9452
Standard Error of the estimate 1,059.38
Observations 16
10
Model Summary
11. Results of the Demand Estimation ( Cont.)
11
Coefficients Standard
Error
t Stat P-value
Intercept -35,557.30 14,081.45 -2.5251 0.0355
Pb -807.9744 281.8357 -2.8668 0.0209
Ps 848.9894 290.7003 2.9205 0.0192
O -148.1808 357.2717 -0.4148 0.6892
A 0.0001 0.00008 1.2225 0.2563
P 912.7613 186.2663 4.9003 0.00119
C -0.0641 0.2871 -0.2232 0.8290
I 0.1773 0.1871 0.9476 0.3711
12. Interpreting Parameters
12
Qd = -35,557.3 – 807.974 Pb + 848.9894 Ps – 148.1801O + 0.0001 A + 912.761 R - 0.0641 C +
0.1773 I
• R2 value is 0.9708
• Coefficient of Pb is negative
• Coefficient of Ps is positive
• Coefficient of O is negative
• Coefficient of A is positive
• Coefficient of C is negative
1 Price 808 Qd
1 Price 849 Qd
1 Outlet 148 Qd
1 Ad. 0.0001 Qd
1 C 0.0641 Qd
13. Interpreting Parameters (Cont.)
13
1 R 913 Qd
1 I 0.177 Qd
• Coefficient of R is positive
• Coefficient of I is positive
Since P Value is greater than 0.05, number of outlets in Colombo, advertisement cost,
consumer expenditure on food per household in Western Province and disposable income per
person in Western Province I are not statistically significant.
After removing all insignificant factors the demand function is,
1 R
Qd = -52299.5939 – 683.9388 Pb + 740.78809 Ps + 962.6143 R
14. Elasticity of Demand
14
1250
1300
1350
1400
1450
1500
1550
1600
1650
4720 6334 4947 9011 6790 11988 7112 14123 11665 12442 10001 17012 10317 15330 11712 21133
PRICEOFBBQPIZZA
Demand Curve
Quantity Sold
• Price Elasticity of Demand is -
49.9%
It towards perfect elasticity
• Demand is mainly depend on
promotions. Promotion Elasticity of
Demand is 0.44%
15. Demand Forecasting
15
Forecasting Techniques :Linear trend forecasting & Time series forecasting (simple
moving average method)
Qt = 4449.47 + 760.62 t
year Quarter T T^
2016 Q1 17 17380
Q2 18 18141
Q3 19 18901
Q4 20 19662
year Quarter T^ S^ Y^ = T^ x S^
2016 Q1 17380 1.0008 17393.90
Q2 18141 1.0774 19545.11
Q3 18901 0.7109 13436.72
Q4 19662 1.2109 23808.72
74184.45Total sales in 2016
Adjusted Forecast
Trend Forecast
Year Q1 Q2 Q3 Q4
2012 0.7597 1.2051
2013 0.8031 1.2802 0.6701 1.2522
2014 0.9973 1.0019 0.7930 1.3286
2015 1.3286 1.0866
Total 3.1290 3.3687 2.2228 3.7859 Total
Average 1.0430 1.1229 0.7409 1.2620 4.1688
Adj. S 1.0008 1.0774 0.7109 1.2109 4
Seasons
Seasonal Adjustment Table
16. Assumptions and Limitations
10% increment in consumer expenditure on food for western
province after 2013
10% of Sri Lanka per capita income is considered as, per capita
income of western province after 2013
Qualitative factors which are significant cannot be used for
demand estimation
Time constraints
16