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Football Transfer Review 2017-18 by Prime Time Sport Premier League edition

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Football Transfer Review 2017-18 by Prime Time Sport Premier League edition

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Football Transfer Review 2017-18 by Prime Time Sport Premier League edition

  1. 1. Barcelona-Manchester-Madrid September 8th 2017
  2. 2. Contents 01 TECHNICAL SHEET 02 SUMMER TRANSFERS WINDOW 2017/18 03 SQUADS REVIEW PREMIER LEAGUE 04 CONCLUSIONS 05 ABOUT PRIME TIME SPORT AND SOCCEREX
  3. 3. About Football Transfer Review Mission Football Transfer Review by Prime Time Sport provides since 2009 relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers at main European Clubs Content 2 releases published every year, related to Summer and Winter transfer windows The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself Addressed to both football industry professionals and those that follow it with special interest
  4. 4. Technical Sheet Specifications Data included refer to main division of English Premier League, Spanish LaLiga Santander, Italian Serie A, German Bundesliga and French Ligue 1 Transfer figures include guaranteed amounts only It includes player transfers that took place until September 1st 2017 Mbappé move from AS Monaco to PSG has been considered at 180m€ transfer despite being announced as a loan Transfer figures are gross of agent fees or revenue share with other stakeholders It is considered that teams where players are landing have paid for transfer fees, regardless of the participation of other investors Loan fees not included unless really relevant Squads review includes only players registered as first team members Team Director: Esteve Calzada Head of content: Bruno Batlle and Aleix Piqué Analysts: Alejandro Jover Event host: LaLiga Collaborates: Soccerex
  5. 5. Contents 01 TECHNICAL SHEET 02 SUMMER TRANSFERS WINDOW 2017/18 03 SQUADS REVIEW PREMIER LEAGUE 04 CONCLUSIONS 05 ABOUT PRIME TIME SPORT AND SOCCEREX
  6. 6. Contents 01 EUROPEAN FOOTBALL 02 PREMIER LEAGUE
  7. 7. 1.838 1.321 1.723 1.544 2.162 2.238 2.963 3.235 4.405 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 Top 5 European Leagues investment in new players continues to grow and hit yet another record high ever, growing 36% to 4,4bio€, 5th consecutive year of growth Player acquisition spending - Top 5 European leagues Mio €
  8. 8. 1.028 134 302 274 500 1.169 303 579 393 518 1.359 190 664 545 477 1.573 853 850 574 556 2014/15 2015/16 2016/17 2017/18 Premier League remains the transfers driving force in Europe by growing another 16% to 1,6bio€, thanks to both TV income and increased business from player sales. Ligue1 is the surprise runner-up after more than 400m€ spent by PSG (853m€ in total). In Italy investment by new Chinese owners at AC Milan was key to see SerieA continue growing (+28% to 850m€.). Bundesliga and LaLiga (highest amount in history) were 4th and 5th with 574 and 556m€ spent respectively Player acquisition spending - Top 5 European leagues Mio €
  9. 9. Ligue 1 is more than ever the most monopolized European league (76% of total investment by top 4, 49% by PSG alone). LaLiga polarization continues to decrease for 4th consecutive season (62%). EPL and Bundesliga are the least polarized tournaments with 50% and 49% respectively invested by top 4 teams % of total investment by top 4 in each league AC Milan Juventus AS Roma Inter M.City Chelsea M.United Everton PSG AS Monaco Lille O.Marsella FC Barcelona Sevilla Real Madrid Villarreal B.Munich B.Dortmund RB Leipzig Wolfsburg % 75,6% 61,6% 60,4% 50,2% 49,4%
  10. 10. England’s Championship investment stays at record high levels despite 6% decrease to 232m€, more than 4 times the amount spent by all other second division leagues combined 2nd division expenditure – Top 5 European leagues 137 20 5 35 1 247 7 7 31 1 232 31 16 15 4 2015/16 2016/17 2017/18 Mio €
  11. 11. Player sales income in Premier League grew a whopping 48% to 841m€, highest amount in history and more than any other league. Sales by AS Monaco (accounting for 48% of total) put Ligue1 in 2nd position. All 5 top European league have reached record high income from player sales this summer Player sales – Top 5 European leagues 563 221 272 512 192 573 400 484 396 470 569 324 649 438 460 841 746 738 671 505 2014/15 2015/16 2016/17 2017/18 Mio €
  12. 12. In terms of net spending, EPL seems to play in a different league, but saw a 7% decline (to 732m€) for the first time in 3 years. Ligue1 is back to positive net investment (PSG). LaLiga is the only league showing a negative net spending after collecting more money from player sales than invested in signings Net spending - Top 5 European leagues 465 30 -87 82 -12 596 95 -97 -77 122 790 15 -133 84 39 732 111 108 68 -115 2014/15 2015/16 2016/17 2017/18 Mio €
  13. 13. PSG astonishing acquisitions of Neymar and Mbappé resulted in 418m€ spent in player purchases, by far the biggest amount in history by a side in a transfer window (vs 265m€ spent by Real Madrid in 2009/10). Manchester City (signing early in the window) and Chelsea (the other way around) followed the French side at distance. 5 of top 10 teams in expenditure also featured at player sales top 10, which shows how the industry has changed into players trading both ways Top 10 spending ranking 2017/18 Mio € 418 246 221 210 193 164 158 140 102 91 PSG M.City Chelsea AC Milan FCBarcelona M.United Everton Juve AS Monaco B.Munich
  14. 14. Top 10 spending ranking 2016/17 185 174 170 141 123 113 110 109 83 81 M.United M.City Juventus Chelsea FC Barcelona Arsenal B.Dormund Inter Tottenham At.Madrid Mio €
  15. 15. Investment by PSG, Man.City, Chelsea, AC Milan and FC Barcelona beat highest amount of most transfer windows. High amounts spent in new players do not guarantee immediate pitch success Highest spending on summer transfer windows League Position UCL Position ? 2 ? ? ? 4 4 ? 3 Winner ? 1/8 ? ? ? Semi- final - ? Winner 1/8 418 265 244 221 210 200 196 193 183 177 17/18 09/10 17/18 17/18 17/18 15/16 14/15 17/18 13/14 01/02 Mio €
  16. 16. Top 5 spending clubs in each league Manchester City 246,0 Chelsea 221,0 Manchester United 164,4 Everton 158,2 Tottenham 89,1 AC Milan 209,5 Juventus 139,7 AS Roma 83,4 Inter 80,5 Fiorentina 66,5 B.Munich 90,5 B.Dortmund 82,7 RB Leipzig 60,5 Wolfsburg 53,0 Schalke 04 47,5 PSG 418,0 AS Monaco 102,0 Lille 65,0 O.Marsella 60,0 O.Lyon 48,5 Mio € FC Barcelona 192,5 Sevilla 61,5 Real Madrid 46,5 Villarreal 42,0 At.Madrid 37,5
  17. 17. Strong TV income for all Premier League teams translates into highest purchasing power by promoted teams among top European leagues. The absolute top priority is to manage to stay at lucrative Premier League Investment by promoted teams – Top 5 European leagues Mio € 12 7 5 Getafe Levante Girona 14 3 2 Benevento Spal Hellas Verona 48 45 39 Brighton Huddersfield Newcastle 23 19 Stuttgart Hannover 96 4 4 0 Strasbourg Amiens Troyes
  18. 18. AS Monaco cashed-in a whopping 358m€ from player sales, by far the highest amount in football history. FC Barcelona -with Neymar triggering his 222m€ release clause- unexpectedly joining usual player sales suspects such as Dortmund, Benfica and now also the likes of Chelsea and Real Madrid Top 10 teams in player sales income 2017/18 358 232 164 129 128 123 121 119 111 107 AS Monaco FC Barcelona B.Dortmund Benfica R.Madrid Chelsea Juventus O.Lyon AS Roma Everton Mio €
  19. 19. Top 10 teams in player sales income 2016/17 Mio€ 159 113 110 98 86 79 79 76 75 66 Juventus Valencia B.Dortmund Napoli Sevilla Liverpool O.Marsella Southampton Sporting CP Benfica
  20. 20. Players trading among top teams P l a y e r Te a m o f o r i g i n Te a m o f d e s t i n a t i o n M i o € Neymar 222 Morata 80 Matic 45 Bonucci 42 Oxlade-Chamberlain 38 Theo Hernández 30 Danilo 30 Matuidi 20 Players trading business as usual practice means top teams –and even big rivals- have started to sell and buy players from each other. This summer top European teams (with tradition of buying players) exchanged footballers for 507m€ (still 285m€ excl. Neymar)
  21. 21. Top European teams player sales ranking Chelsea 122,8 Everton 107,4 Manchester City 102,3 Tottenham 99,6 Swansea City 77,8 FC Barcelona 232,2 Real Madrid 128,0 Sevilla 77,5 At.Madrid 49,0 Málaga 33,0 Juventus 120,5 AS Roma 110,5 Torino 79,1 Fiorentina 79,0 Lazio 69,1 B.Dortmund 163,5 B.Leverkusen 79,3 Wolfsburg 36,0 Köln 34,0 Hoffenheim 29,6 AS Monaco 357,5 O.Lyon 118,8 PSG 65,0 Nice 23,5 Metz 22,6 Mio €
  22. 22. Inevitably PSG, AS Monaco and FC Barcelona were the sides with most total trading both ways Most active teams in players trading (spending + sales) 418 102 193 246 221 158 140 83 210 83 65 358 232 102 123 107 121 164 24 111 PSG AS Monaco FC Barcelona M.City Chelsea Everton Juventus B.Dortmund AC Milan AS Roma Sales Signings483 460 425 348 344 265 261 247 234 194 Mio€
  23. 23. Neymar (222m€) and Mbappé (180) staggering transfer amounts paid by PSG are obviously the most expensive transfers of the summer and of course in history. Dortmund benefited from Neymar transaction by getting FC Barcelona paying 105m€ (+40 in bonuses) for French youngster Dembélé. 7 of 10 most expensive transfers of summer window were still conducted by Premier League sides Top 10 most expensive players 2017/18 Mio€ 222 180 105 85 80 58 53 51 50 49 Neymar Mbappé Dembélé Lukaku Morata Mendy Lacazette Walker B.Silva Sigurdsson
  24. 24. Top 10 most expensive players 2016/17 Mio€ 105 90 56 45 45 42 41 41 40 39 Pogba Higuaín Stones Sané Xhaka Mkhitaryan Mané Mustafi João Mário Batshuayi *Winter window transfers not included
  25. 25. Usage top 10 most expensive European signings 2016/17 %Minutes 87% 76% 73% 67% 66% 59% 59% 52% 39% 7% Higuaín Pogba Xhaka Mustafi Mané Stones João Mário Sané Mkhitaryan Batshuayi Juventus’ Higuain was the most profitable signing of last season after playing 87% of minutes, followed by Pogba (76%) and Xhaka (73%). Chelsea’s Batshuayi (just 7% of minutes) was the least used of most expensive signings of last year in Europe *Winter window transfers not included. Calculated on domestic league minutes. Most expensive signings
  26. 26. Top 5 spending clubs in each league Lukaku 85 Morata 80 Mendy 58 Lacazette 53 Walker 51 Dembélé 105 Paulinho 40 Vitolo 38 Nélson 31 Theo Hernández 30 Bonucci 42 Bernardeschi 40 André Silva 38 Kessié 28 Conti 25 Tolisso 42 Yarmolenko 25 Coman 21 Süle 21 Kampl 20 Neymar 222 Mbappé 180 Keita Baldé 30 Tielemans 25 Sarr 17 Mio €
  27. 27. Top 5 most expensive signings of this summer have dramatically changed the look of the “hall of fame” of most expensive signings in football history. Neymar and Mbappé have taken over from Pogba’s as most expensive signings in history. Each of PSG, ManUtd, Real Madrid and FC Barcelona have 2 player deals in the top 10 most expensive in history Ranking most expensive transfers ever Mio€ 222 180 105 105 101 94 90 85 81 80 Neymar Mbappé Pogba Dembélé Bale C.Ronaldo Higuaín Lukaku L.Suárez Morata
  28. 28. The amount of most expensive transfer of each window has been been steadily growing year after year. Neymar move cost more than 5 times the one from Villa back in 2010 Most expensive transfer in last 8 summer windows Mio€ 40 45 55 101 81 74 105 222 Villa 10/11 Agüero 11/12 Hulk 12/13 Bale 13/14 L.Suárez 14/15 De Bruyne 15/16 Pogba 16/17 Neymar 17/18 Age 29 23 26 24 27 24 23 25
  29. 29. Never before most expensive players had been that young (23,6 years old in average). Teams are forced to move into younger and more risky players as best senior ones are not for sale or just unaffordable Average age top 10 most expensive transfers last 10 years years 25,6 25,5 25,2 24,9 25,4 25,0 24,5 24,5 23,6 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
  30. 30. Players changing clubs through release clauses P l a y e r Te a m o f o r i g i n Te a m o f d e s t i n a t i o n M i o € Neymar 222,0 Paulinho 40,0 Vitolo 37,5 Theo Hernández 30,0 Dani Ceballos 16,5 Pablo Fornals 12,0 Lejeune 10,0 Sandro 6,0 Sergio León 3,5 Jordi Mboula 3,0 Eric García 1,7
  31. 31. Contents 01 EUROPEAN FOOTBALL 02 PREMIER LEAGUE
  32. 32. 570 493 435 553 617 731 1.028 1.169 1.359 1.572 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 Premier League sides spent almost 1,6bio€ in player transfers, up another 16%, record high ever once more and growing for 7th consecutive year. Besides lucrative TV contracts in place, significant portion of investment is now being financed with income from player sales Total player acquisition spending Mio €
  33. 33. Top 3 spending clubs are again Manchester sides and Chelsea. City spent 244m€ (mainly in defense players), followed by Chelsea (221m€) and ManUtd (164). Arsenal was only ninth in with 53m€ spent. 9 teams spent 50mio€ or more and all teams spent 25mio€ or more. 9 sides made this summer their most expensive signing ever (piling-up from another 13 last year) New players spending by team (top 10) 200 82 140 27 72 112 47 38 14 8 174 141 185 54 83 80 68 78 113 6 244 221 164 158 89 89 61 59 53 48 M.City Chelsea M.United Everton Tottenham Liverpool Watford Leicester Arsenal Brighton 2015/16 2016/17 2017/18 Mio €
  34. 34. New players spending by team (bottom 10) 43 1 47 13 50 70 29 31 22 29 26 4 50 38 52 64 59 37 25 21 45 45 43 42 39 39 37 34 34 27 WBA Huddersfield West Ham Swansea Southampton Newcastle C.Palace Bournemouth Burnley Stoke City 2015/16 2016/17 2017/18 Mio €
  35. 35. Teams with most expensive signing ever this summer 2017/18 P l a y e r Te a m M i o € Morata Chelsea 80 Lacazette Arsenal 53 Sigurdsson Everton 49 D.Sánchez Tottenham 40 Ake Bournemouth 23 Gray Watford 20 C.Wood Burnley 16 J.Izquierdo Brighton & Hove Albion 15 Mounié Huddersfield Town 13
  36. 36. Teams with most expensive signing ever (last summer) P l a y e r Te a m M i o € Pogba Manchester United 105 Sissoko Tottenham 35 Benteke Crystal Palace 31 Slimani Leicester 30 Ayew West Ham 24 Boufal Southampton 19 Bastón Swansea 18 Jordan Ibe Bournemouth 18 N'Dong Sunderland 16 Success Watford 15 Chadli West Bromwich 15 Mason Hull City 15 Defour Burnley 9
  37. 37. Lukaku and Morata signings by ManUtd and Chelsea for 85 and 80m€ respectively were most expensive at EPL, only overshadowed in Europe by exceptional Naymar, Mbappé and Dembelé transactions. 6 English players were traded for 20m€ or more as clubs need to secure mandatory number of home-grown players in the squad Top 10 most expensive players 2017/18 Mio€ 85 80 58 53 51 50 49 45 42 40 Lukaku Morata Mendy Lacazette Walker B.Silva Sigurdsson Matic Salah D.Sánchez
  38. 38. Top 10 most expensive players 2016/17 105 56 45 45 42 41 41 39 39 38 Pogba Stones Sané Xhaka Mkhitaryan Mané Mustafi Batshuayi David Luiz Eric Bailly Mio€
  39. 39. Top 10 most expensive English players 2017/18 51 38 38 29 29 20 16 14 14 11 Walker Oxlade Drinkwater Keane Pickford Gray Clucas J.Rodríguez Maguire Murphy Mio€
  40. 40. Top 10 most expensive English players 2016/17 Mio€ 56 18 16 15 14 12 7 6 5 3 Stones Ibe Townsend Mason Redmond Tomkins Cook Mawson McCarthy Holding
  41. 41. 4 out of top most expensive players in Championship history took place this summer, as sides try to maximize chances of promotion to the EPL and associated rainfall of millions Ranking most expensive transfers ever - Championship 18 17 14 13 12 12 12 12 12 11 R.Neves Assombalonga McCormack Kodjia Gray Gayle Ritchie McCormack Rhodes Braithwaite Mio€ 2017/18
  42. 42. A whopping 1,4b€ worth of players (43% of those costing more than 10m€) signed by EPL sides over the last 5 seasons were only used in 50% of the minutes or less. and 23% of such signings (39 players that cost 675mio€) have already left their clubs. A staggering 32% of last summer investment (440m€) was made on players that played less than 50% of minutes last season Failure rate on most expensive players of last 5 seasons 168 72 39 Nº of players 43% 23% Players > 10Mio€ Played less than 50% of minutes* Left club 1.384m€ 675m€ *% of minutes played in Premier League games
  43. 43. Top 10 biggest disappointments (last 5 seasons) 75 47 39 34 32 30 25 23 22 20 Di María Benteke Batshuayi Depay Fellaini Soldado Markovic Jovetic Janssen Balotelli Mio€ *Premier League minutes played during first season in team. Selection of most relevant signings
  44. 44. 489 187 336 299 261 563 573 569 832 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 Income from player sales at EPL grew a staggering 46% to 832m€, biggest amount ever, becoming the main source of funds for new players acquisition Total value of player sales Mio €
  45. 45. Chelsea were EPL leaders in player sales income almost tripling money cashed-in to 123m€. Lukaku release by Everton and Spurs being forced to sell again got them collecting 107 and 100m€ respectively. Arsenal made 69m€ (more than spent). Southampton were not among top selling clubs after retaining key players (ie Van Dijk). 9 sides sold players for 40mio€ or more Player sales by team (Top 10) 52 1 72 55 1 3 7 9 84 25 47 56 46 5 49 11 49 79 2 123 107 100 94 78 69 49 48 41 33 Chelsea Everton Tottenham M.City Swansea Arsenal Burnley Leicester Liverpool Stoke City 2015/16 2016/17 2017/18 Mio €
  46. 46. Player sales by team (bottom 10) 8 5 5 53 120 10 5 1112 101 30 76 8 2 50 11 21 25 19 16 14 9 6 3 2 West Ham Newcastle Watford Southampton M.United Huddersfield C.Palace WBA Bournemouth Brighton 2015/16 2016/17 2017/18 Mio €
  47. 47. 4 248 217 318 470 465 596 790 739 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 As a result of highest amount in player sales income (832m€), net spending was actually down for the first time in 3 seasons Total net spending - Premier League Mio €
  48. 48. Net players spending by team 2017/18 156 151 80 51 48 48 45 43 39 34 34 26 20 18 11 -6 -11 -15 -16 -36 Mio€
  49. 49. Net players spending by team 2016/17 177 169 102 95 38 38 37 28 25 24 19 18 16 16 15 8 1 -1 -11 -24 Mio€
  50. 50. Contents 01 TECHNICAL SHEET 02 SUMMER TRANSFERS WINDOW 2017/18 03 SQUADS REVIEW PREMIER LEAGUE 04 CONCLUSIONS 05 ABOUT PRIME TIME SPORT AND SOCCEREX
  51. 51. English Premier League continues to have the lowest number of national players (just 33%), while LaLiga has become the one with the highest (57%) % of non national players by league Non-national players 70% 46% 54% 45% 40% 67% 47% 53% 45% 39% 68% 56% 49% 48% 42% 68% 57% 51% 42% 43% 67% 54% 52% 50% 43% 2013/14 2014/15 2015/16 2016/17 2017/18
  52. 52. For second season in a row Arsenal is the side with most homegrown players in first team squad (6). The total number of home grown players is the same as last year (44) but significantly lower than 2 seasons ago (57) Homegrown players by squad * Players having participated in any youth teams of the club, including reserves (B teams) NO of players 6 5 4 4 3 3 3 2 2 2 2 2 2 1 1 1 1 0 0 0
  53. 53. Sign-ups by team 13 12 11 10 8 7 7 7 7 6 6 6 5 5 4 4 4 4 3 2 NO of players
  54. 54. Player exits by team NO of players 27 25 16 15 13 13 13 12 12 11 11 10 9 9 8 7 7 7 7 7
  55. 55. Chelsea leads the ranking as the most stable squad of the EPL (players stayed 3,2 years in the team on average), followed by Arsenal (3,0). On the opposite side, Watford repeats at the bottom of the ranking with less than 1 year of stability (0,9) Average stability of squad - Top 10 2,3 2,4 2,3 2,6 1,4 2,2 1,6 1,7 3,6 1,9 3,0 2,7 2,8 2,5 2,1 2,5 1,7 1,5 2,3 1,9 3,8 3,2 2,7 2,5 2,4 2,3 2,3 2,3 2,2 2,2 Arsenal M.United WBA Tottenham Leicester Swansea Bournemouth West Ham Everton Liverpool 2015/16 2016/17 2017/18 Years* * Average time of stay in the club
  56. 56. Average stability of squad – bottom 10 2,7 2,6 1,8 2,3 1,7 1,2 3,2 2,8 2 1,8 2,4 1,9 0,9 2,1 2,1 2,1 2 1,9 1,9 1,8 1,5 1,2 1 Chelsea M.City C. Palace Burnley Stoke City Southampton Newcastle Brighton Watford Huddersfield 2015/16 2016/17 2017/18 Years* * Average time of stay in the club
  57. 57. Contents 01 TECHNICAL SHEET 02 SUMMER TRANSFERS WINDOW 2017/18 03 SQUADS REVIEW PREMIER LEAGUE 04 CONCLUSIONS 05 ABOUT PRIME TIME SPORT AND SOCCEREX
  58. 58. Conclusions FTR 2018 (1 of 5) Top 5 European Leagues investment in new players continues to grow and hit yet another record high ever, growing 36% to 4,4bio€, 5th consecutive year of growth Premier League remains the transfers driving force in Europe by growing another 16% to 1,6bio€, thanks to both TV income and increased business from player sales. Ligue1 is the surprise runner-up after more than 400m€ spent by PSG (853m€ in total). In Italy investment by new Chinese owners at AC Milan was key to see SerieA continue growing (+28% to 850m€.). Bundesliga and LaLiga (highest amount in history) were 4th and 5th with 574 and 556m€ spent respectively Ligue 1 is more than ever the most monopolized European league (76% of total investment by top 4, 49% by PSG alone). LaLiga polarization continues to decrease for 4th consecutive season (62%). EPL and Bundesliga are the least polarized tournaments with 50% and 49% respectively invested by top 4 teams Player sales income in Premier League grew a whopping 68% to 832m€, highest amount in history and more than any other league. Sales by AS Monaco (accounting for 48% of total) put Ligue1 in 2nd position. All 5 top European league have reached record high income from player sales this summer)
  59. 59. Conclusions FTR 2018 (2 of 5) In terms of net spending, EPL seems to play in a different league, but saw a 9% decline (to 721m€) for the first time in 3 years. LaLiga (FC Barcelona) showed a negative net spending after collecting more money from player sales than invested in signings PSG astonishing acquisitions of Neymar and Mbappé resulted in 418m€ spent in player purchases, by far the biggest amount in history by a side in a transfer window (vs 265m€ spent by Real Madrid in 2009/10). Manchester City (signing early in the window) and Chelsea (the other way around) followed the French side at distance. 5 of top 10 teams in expenditure also featured at player sales top 10, which shows how the industry has changed into players trading both ways AS Monaco cashed-in a whopping 358m€ from player sales, by far the highest amount in football history. FC Barcelona -with Neymar triggering his 222m€ release clause- unexpectedly joining usual player sales suspects such as Dortmund, Benfica and now also the likes of Chelsea and Real Madrid Players trading business as usual practice means top teams –and even big rivals- have started to sell and buy players from each other. This summer top European teams (with tradition of buying players) exchanged footballers for 507m€ (still 285m€ excl. Neymar)
  60. 60. Conclusions FTR 2018 (3 of 5) Neymar (222m€) and Mbappé (180) staggering transfer amounts paid by PSG are obviously the most expensive transfers of the summer and of course in history. Dortmund benefited from Neymar transaction by getting FC Barcelona paying 105m€ (+40 in bonuses) for French youngster Dembelé. 7 of 10 most expensive transfers of summer window were still conducted by Premier League sides Top 5 most expensive signings of this summer have dramatically changed the look of the “hall of fame” of most expensive signings in football history. Neymar and Mbappé have taken over from Pogba’s as most expensive signings in history. Each of PSG, ManUtd, Real Madrid and FC Barcelona have 2 player deals in the top 10 most expensive in history Never before most expensive players had been that young (23,6 years old in average). Teams are forced to move into younger and more risky players as best senior ones are not for sale or just unaffordable At least 12 players changed clubs by triggering their release clauses for a total of 382m€ (222 by Neymar)
  61. 61. Conclusions FTR 2018 (4 of 5) Top 3 spending clubs are again Manchester sides and Chelsea. City spent 244m€ (mainly in defense players), followed by Chelsea (221m€) and ManUtd (164). Arsenal was only ninth in with 53m€ spent. 9 teams spent 50mio€ or more and all teams spent 25mio€ or more. 9 sides made this summer their most expensive signing ever (piling-up from another 13 last year) Lukaku and Morata signings by ManUtd and Chelsea for 85 and 80m€ respectively were most expensive at EPL, only overshadowed in Europe by exceptional Naymar, Mbappé and Dembelé transactions. 6 English players were traded for 20m€ or more as clubs need to secure mandatory number of home-grown players in the squad A whopping 1,4b€ worth of players (43% of those costing more than 10m€) signed by EPL sides over the last 5 seasons were only used in 50% of the minutes or less. and 23% of such signings (39 players that cost 675mio€) have already left their clubs. A staggering 32% of last summer investment (440m€) was made on players that played less than 50% of minutes last season
  62. 62. Conclusions FTR 2018 (5 of 5) Chelsea were EPL leaders in player sales income almost tripling money cashed-in to 123m€. Lukaku release by Everton and Spurs being forced to sell again got them collecting 107 and 100m€ respectively. Arsenal made 69m€ (more than spent). Southampton were not among top selling clubs after retaining key players (ie Van Dijk). 9 sides sold players for 40mio€ or more. Bornemouth and Brighton did not sell any players. Swansea made a 36m€ profit with players trading this summer From the review of the squads for 2017/18 season we can notice that English Premier League continues to have the lowest number of national players (just 33%), while LaLiga has become the one with the highest (57%) For second season in a row Arsenal is the side with most homegrown players in first team squad (6). The total number of home grown players is the same as last year (44) but significantly lower than 2 seasons ago (57) 2 promoted team –Huddersfield and Brighton- were the most active signing players (13 and 12 respectively), On the opposite side, the “buy for loan” strategy at Mancity and Chelsea resulted in 27 and 25 player released respectively Arsenal has the most stable squad (3,8 years average) while Huddersfield is the least
  63. 63. Contents 01 TECHNICAL SHEET 02 SUMMER TRANSFERS WINDOW 2017/18 03 SQUADS REVIEW PREMIER LEAGUE 04 CONCLUSIONS 05 ABOUT PRIME TIME SPORT AND SOCCEREX
  64. 64. Player representation Intermediation Homegrown talent development Coaching Software & Infrastructure FOOTBALL Investors recruitment Squad valuation (Football Value Index) Secured lending Clubs valuation for M&A Investors deck production CORPORATE FINANCE & M&A MARKETING Player Image Rights Sponsors recruitment Friendly matches Conferences and education Commercial development Sponsorship deck production PRIMETUBERS Branded content campaigns Influencers representation Assistance to brands to engage with influencers Sponsorship activation through influencers ContentConsultationServices Prime Time Sport business areas
  65. 65. CMO More than 20 years experience in the digital industry, working for the leaders of sports, telecoms and content generation companies in Spain with international projection Real Madrid CF New Media Director and International Business Development Director (2000-2008) Contact details miguel.hernandez@primetimesport.com +34 609 83 46 59 CEO and Founder MBA by ESADE Business School and studies in USA (Berkeley, California) FC Barcelona Chief Marketing & Commercial Officer (2002-2007) Sports marketing professor & author of the book “Show Me the Money!” Players agent with FIFA license (number E- 599) Contact details esteve.calzada@primetimesport.com +44 7741 3763 20 +34 669 84 24 46 CFO MBA by ESADE Business School and studies in USA (University of Michigan) 5 years consumer marketing experience at Unilever 10 years experience as Sports Management Manager Projects with FIFA, UEFA and clubs all over the world Contact details bruno.batlle@primetimesport.com +34 672 29 61 33 Esteve Calzada London Bruno Battle Barcelona | Madrid Miguel Hernández Barcelona | Madrid Contact details
  66. 66. Soccerex

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