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Dell case study
1. B2C to B2B
CEO & Founder : Michael S. Dell
Headquarters: Round Rock, Texas, United States
Revenue: 54.9 billion USD (2016)
2. PULL SYSTEM ORDER PLACED
PRODUCTION
FACILITY
VENDOR WAREHOUSE
DELL FACTORY
CONSUMER
3. B2C Sales Strategy
1 Configure to order
2 Door to door sales
3 Door to door services
4. Advantages:
• Unlimited market
• Easier Business Administration
• Higher Sales
Disadvantages:
• High cost of doing business
• Customer support
• Large Competition
B2C
5. B2B
Advantages:
• Cost Reduction Technique for
Companies
• Can be done with E-Commerce
• Shortens the selling cycles
Disadvantages:
• Limited Market
• Long Purchase Decision Time
• Inverted Power Structure
6. Exchange of brand identity
Nature of buying
Customer Relationship
Target Group
Promotions
Challenges
8. SCALABILITY :
It is the capability of a system, network, or process
to handle a growing amount of work, or its potential to
be enlarged in order to accommodate that growth.
TYPES OF SCALABILITY :
Horizontal
Vertical
VALUE ADDITION