Founded in 1984 by Michael Dell Headquarter in Round Rock, Texas Most preferred computer system company Employs more than 2 lac people in 85 countries
Based on simple concept: Best understand consumer needs and efficiently provide the most effective computing solution to meet those needs by selling computer system directly to consumers
Large Enterprise Public -Government -Educational Institutions -Healthcare & Life Sciences Small and Medium Business
q. What is Dell’s strategy? Business Strategy Marketing Strategy Manufacturing Strategy
A direct relationship is the most efficient path to the customer Customers can purchase custom-built products and custom-tailored services. Dell is a low-cost leader.
Dell provides a single point of accountability for its customers.
Product- Enterprise (Storage, Servers)- Services ( Transactional, Outsourcing) Price Place of Production Promotion
Just in Time Build to Order Mass Customization Strategy
Q. hoW Do Dell’s control systems help execute the firm’s strategy ? ROIC Average Selling Price Component Purchasing Cost
Selling and Administration Cost Account Receivable Day Account Payable Days
Cost savings through lower investment in inventory. Improved product cycle time. Elimination of excess and obsolete materials. High degree of flexibility and fast response to changes in the marketplace.