Deliveroo Project
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Creazione di una campagna di comunicazione nazionale. Brief: promozione della conquista di ben 75 città in Italia, dal mare alla montagna. - Definizione obbiettivi della campagna - Analisi di mercato e di contesto - Definizione del target - Mappa di posizionamento - Swot analysis - Definizione delle Personas - Individuazione del punto di leva di Laddering - Copy Strategy - Insight - Media Neutral Idea - Ideas For Media (online - offline) - Customer Journey Touchpoint - Execution: City tour e DeLIVEroo
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