1. Debbie Jevans CBE
Chief Executive, Rugby World Cup 2015 & formerly Director of Sport at LOCOG
DELIVERING MAJOR SPORTING EVENTS

2. Stand Out moments
Debbie Jevans CBE
Chief Executive, Rugby World Cup 2015 & formerly Director of Sport at LOCOG
Delivering major sporting eventsStand out…..
….Moments

4. Resulted in……Legacy
Debbie Jevans CBE
Chief Executive, Rugby World Cup 2015 & formerly Director of Sport at LOCOG
Delivering major sporting eventsLegacyLegacy

5. Key Lessons
•Vision
•Hire Great People
•Plan, Plan and Test
•Inspire and Engage the
Country

7. The Tournament at a Glance
• 8th Rugby World Cup
• Third largest global sports event
• Global Television Audience of over 4 Billion
• 2 million + Tickets
• 400,000 + International Fans from over 100 countries
• Potential economic impact to the UK approx. £2.1bn
• 48 Matches
• 13 Venues
• 11 Host Cities

8. A celebration of
Rugby and its
unique values,
exciting and
inspiring our nation
and the world to
play and support the
Game
VISION

9. Welcome the world to
Rugby and to England
PROMISE
Everyone is invited

10. pectator experience
KEY DELIVERABLES/DIFFERENTIATORS
onnecting with audiences
ugby at heart
nforgettable memories
ore than a Tournament

12. Path to 2015
2013
Workforce
Budget
Venues &Cities
Schedule
Services
Ticketing Strategy
Inform
Plan
2014
Overlay
Technology
Procurement
Volunteer Launch
Ticketing Launch
Engage
Mobilise
2015
Test
Train
Refine
Sell out
Countdown
Welcome
Celebrate
Deliver

13. VIDEO

14. WWW.RUGBYWORLDCUP.COM/SIGNUP
QUESTIONS