degree of association

1. - DEGREE OF ASSOCIATION
BETWEEN TWO VARIABLES
- TEST OF HOMOGENEITY

2. DEGREE OF ASSOCIATION BETWEEN
TWO VARIABLES
Association between two variables means the
values of one variable relate on some way to
the values of the other. It is usually measured
by correlation for two continuous variables
and by cross tabulation and a Chi-square test
for two categorial

3. Correlation is a statistical technique
that is used to measure and describe a
relationship between two variables.
Usually the two variables are simply
observed, not manipulated. The
correlation requires two scores from the
same individuals.

4. Correlation ranges from negative one to
positive one and is used to measure the
strength of a linear association between two
quantitative variables. A correlation closer to
negative one indicates a strong negative linear
where large values of one variables are
associated with small values of the other. Aa
correlation closer to positive linearity where
large values of the other. A correlation of 0
indicates there is no linear relationship. The
Figure shows pairs of variables with

5. A scatter plot can be used to visually
inspect whether there is as association
between two quantitative variables. If there
is a patter in the plot, the variables are
associated; if there is no plot, the variables
are associated; if there is no patter, the
variables are not associated
How do you determine an association
between two variables?
5

6. PRIMARY GOALS
Annual revenue growth

7. QUARTERLY PERFORMANCE
4.5
3.5
2.5
4.3
2.8
1.8
4.4
2.4
5.0
3.0
2.0
2.0
- 1.0 2.0 3.0 4.0 5.0 6.0
Q4
Q3
Q2
Q1
Series 1 Series 2 Series 3
Presentation title 7

8. AREAS OF GROWTH
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
Presentation title 8

9. BUSINESS OPPORTUNITIES ARE
LIKE BUSES. THERE'S ALWAYS
ANOTHER ONE COMING.
“
Richard Branson ”
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10. MEET OUR TEAM
Presentation title 10
TAKUMA HAYASHI
President
MIRJAM NILSSON
Chief Executive Officer
FLORA BERGGREN​
Chief Operations Officer
RAJESH SANTOSHI​
VP Marketing

11. MEET OUR EXTENDED TEAM
TAKUMA HAYASHI
President
GRAHAM BARNES
VP Product
MIRJAM NILSSON
Chief Executive Officer
ROWAN MURPHY
SEO Strategist
FLORA BERGGREN​
Chief Operations Officer
ELIZABETH MOORE
Product Designer
RAJESH SANTOSHI​
VP Marketing
ROBIN KLINE
Content Developer
11

12. PLAN FOR PRODUCT LAUNCH
Presentation title 12
PLANNING
Synergize scalable
e-commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business
applications
STRATEGY
Foster holistically
superior
methodologies
LAUNCH
Deploy strategic
networks with
compelling e-
business needs

13. TIMELINE
13
SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX
Synergize scalable
e-commerce
Disseminate
standardized
metrics
Coordinate e-
business applications
Foster holistically
superior
methodologies
Deploy strategic
networks with
compelling e-
business needs

14. AREAS OF FOCUS
14
B2B MARKET SCENARIOS
• Develop winning strategies to keep
ahead of the competition
• Capitalize on low-hanging fruit to
identify a ballpark value
• Visualize customer directed
convergence
CLOUD-BASED OPPORTUNITIES
• Iterative approaches to corporate
strategy
• Establish a management framework
from the inside

15. HOW WE GET THERE
Presentation title 15
ROI
• Envision multimedia-
based expertise and
cross-media growth
strategies
• Visualize quality
intellectual capital
• Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
• Pursue scalable customer
service through
sustainable strategies
• Engage top-line web
services with cutting-edge
deliverables
SUPPLY CHAINS
• Cultivate one-to-one
customer service with
robust ideas
• Maximize timely
deliverables for real-time
schemas

16. SUMMARY
Presentation title 16
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually
manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we do
business."

17. THANK YOU
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com