The document defines the target audience for a documentary about teenage driving as follows: 1) The target age is 16-24 as most teenagers are learning to drive or will drive soon. 2) The audience will be evenly split between male and female. 3) The location is the UK as there have been terrible road accidents there. 4) The documentary will include content related to common hobbies and interests of teenagers like fixing cars, going out with friends, and traveling.

1. Sarah Omoraka Defining your Target Audience

2. Defining Your Target Audience Age: My Target audience will be from 16-24, which is the target age for my documentary. At this age most teenagers are learning how to drive or will eventually drive that’s why my documentary will be beneficial for them as they pick them things that they need to know. Gender: Male and Female 50/50 which my target audience will be made up of. Both Genders drive or are learning how to drive, so there should no problems relating this to my documentary as I would both female and male involved . Location: Is the area/ town where my audience is based. My documentary will be based in Britain (UK) .So this will be aiming at people who live the UK as well as the fact that there have been some terrible road accidents that have happened in Britain

3. Defining Your Target Audience Hobbies: Most of people should be into going out with friends, partying, drinking, long rides and etc. I will make sure that my documentary features hobbies like fixing cars, going out with friends in relation to my target audience. Additionally there would be some content were teenagers are actually going out but it turns tragedy so that I appeal to my audience Interests: Teenagers will be fascinated about driving a car for the first time as well as travelling about in London with friends. I will relate to my target audience by including features of people fixing cars and listening to music (car) and also teenagers going out to a pub or to the cinema. Socio-economic group: Target audience social class will be from E-C. For my documentary I will include a range of people with different statuses e.g. Students, Businessman, Teacher, Doctor and etc. Hopefully having these people will relate to my audience’s occupation and the type of lifestyle that they are living.

4. Defining Your Target Audience Domestic Circumstances- Most of audience should be living with their parents or on campus or on the verge of moving out. I will make sure that my documentary includes people who live with their parents as well as siblings who drive. But also include individuals who live on campuses, who might own a car too so that I am covering different circumstances. Education-My audience should have been through their A levels, Degree or had no education at all .I will make sure that my documentary has a range of individuals with different levels of Education e.g. A Doctor with a Degree. So that my audience can relate to these individuals, based on their level of education. Spending Power-My audience’s spending power should range from £20 -£300. Most students would like to buy a car and this would be included in documentary as I want it to relate to my audience . Addition to that I will also include the fact that some students still depend on their parents for money for transport.

5. Defining Your Target Audience Political Views- My audience may think that teenage driving is dangerous and that the age should be higher . I will make sure that I do include some of political views of Teenage Driving as well as getting people who are involved in the politics. I will give extra information such as facts and figures so that my audience can learn something from my documentary. Ethnicity- My audience would be made up of different ethnicities e.g. Black, White and Asian. I will make sure that my documentary features people of different backgrounds so that I appeal to whole of my audience Religion- My audience should have a mixture of Christians, Muslims, Catholics and etc.. I will make sure that my documentary will have voxpox which will show different individuals who believe in different things like my audience.

6. Current Media Consumption Current Media Consumption- My audience: Magazine, Radio, TV-MTV Top gear and etc . I will make sure that my documentary is referring to some type of media consumption so that I am able to appeal to my Target Audience. Especially those who are interested in magazines, news (TV) and etc.