This document proposes a concept for a new search tool to help people find their ideal living environment. It would allow users to define very specific criteria for their search, and would use AI to cluster search data and provide insights into needs and wants in different areas. The tool could benefit home seekers by providing customized, detailed search results as well as designers and local businesses by analyzing search trends. Challenges include balancing specificity in searches with enough search results, and achieving a large enough user base. The concept aims to make ideal living environments more findable through quality over quantity.
5. Combine new technology for a powerful search
• Revolutionary search for home seekers, aided by low-code and AI
• AI clustering of search data to provide insight for designers on needs and
wants
• Marketing opportunities for real estate portals, realtors, constructors, and
local service providers
7. Defining search criteria
• Low-code-assisted tool for users to de
fi
ne chacteristics for their ideal living
environment and future home
• De
fi
ne speci
fi
c needs for your ideal place to live, e.g. ”within 150 meters from a
bakery that opens by 7 AM on weekdays” or ”where at least 15 % of families have
children under the age of
fi
ve”
• New query creation assisted by a low-code solution with a library of search
operators and other building blocks
• Send suggestion to support team if a search isn’t available
• Service tapped into real estate portals to receive similarly detailed data about
available homes
8. Saved searches & similar areas
• Save your searches
• Receive noti
fi
cations when new matches appear within your de
fi
ned
metropolitan area, or even anywhere in the world
• Hide/show areas you’ve already looked into
• Group search criteria according to your own needs, turn them on or o
ff
to
compare areas where at least some of your criteria are met
• Providing demographic data could be rewarded by providing di
ff
erent access
levels to search tools
9. Back-end data collection and parametrization
• Use AI to mine the internet for a wide selection of areal data and relevant
parameters for di
ff
erent types of data
• Crowdsource checking of the data where needed, reward users with priority
access levels
• Develop or use an existing low-code solution that allows users to de
fi
ne their
search using search operators as freely as possible
• Continuous development based on suggestions from users
11. Data clustering to study needs & wants
• Use AI-powered clustering to
fi
nd clusters in users’ search data about needs
and wants in de
fi
ned living areas or within target groups
• Suggest searches and adding of demographic data to users when you want
to study speci
fi
c needs & wants
• If a new need starts to trend within an area or target group, it can be
studied more by suggesting it to similar users
• Monetize packages of data
13. Enablers
• Piloting of search functionality can be done with a limited data set before building the
AI-powered mining functionality or o
ff
ering the freely usable search building blocks
• Users’ too speci
fi
c searches can lead to too few search results and lower interest
towards the service > Need to balance between o
ff
ering a very detailed search and
providing enough search results
• All search services face this problem, but the concept is targeted to those who
want detailed results compared to existing services
• Large enogh user base is needed for the data to be useful to designers and
clustering to be possible > Simple pilot or study should be used to estimate if there’s
enough potential
15. Towards a more findable ideal living environment
• In contrast to existing services where clicks and visibility are some of the key
performance indicators, this concept aims at o
ff
ering detailed search results
even at the expense of number of search results - in a way, quality over quantity
• This goal goes hand-in-hand with the New European Bauhaus key value of
inclusion, as it o
ff
ers ways for everyone to de
fi
ne themselves what details are
important in living environments
• Want to know more? Contact me to chat about the concept idea and to develop
it further together - the contact details are on the cover slide. Thank you!
