Tutorial for creating an editorial calendar for your blog, social media and other channels

1. How to create an
editorial calendar
By pauliinav
slideshare.net/pauliinav
Sep 10, 2015

2. Choose calendar software1

3. Choose calendar software
◉ If your blog or social media channel has many
contributors, choose a calendar that can be
shared
◉ Do you already use Outlook or Google
Calendar? Or would Excel be the simplest way
to organize your editorial calendar?

4. Make calendar fields for important notes
◉ Topic/headline of the post
◉ Theme of the post (if your channel has several)
◉ Target audience
◉ Call-to-action
◉ Channels (if several in the same calendar)
◉ Author (writer)
◉ Publishing date
◉ Deadline (for writer, for editor)
◉ Status of the post

5. Fill the calendar with common events2

6. Start filling the calendar
◉ Product (or other) launches and news
◉ Events (own, others’)
◉ Holidays and other common events
◉ Seasons

7. “
Anything goes.
You can always remove topics later
if there won’t be a post about it.
Your calendar can also be your inspiration.

8. Continue with more specific posts3

9. Add actual post titles in the calendar
◉ A view on a new product line or industry news
◉ Another somewhat conflicting view :)
◉ Posts written in anticipation of an event
◉ Posts from the scene of an event
◉ Review of an event, a new viewpoint
◉ Posts related to seasons, holidays and other
common events

10. Assign work4

11. Writers
Who’s going to write each
post?
Do you need help with
materials?
(finding or creating
images/videos/infographs
etc.)
Assign work
Editors
Will there be an editor?
Who will publish the posts?
Will this depend on the
channel? (blog, social media)

12. Example5

13. Editorial calendar for a clothing brand
Post topic
/headline
Theme
Target
audience
Call-to-
action
Channel(s) Author Publishing date Deadline Status
Spring lines
are in
Seasonal
lines
Seasonal
shoppers
Buy now
while it
lasts
Blog,
Facebook,
Pinterest
Ann Feb 15 Feb 12 Done
Teaser for
fashion
show
Fashion
shows
All followers,
fashion
lovers
Remember
the show
on Feb 18
Instagram,
Facebook,
Twitter
Ben & Ann Feb 16 Feb 15 Ongoing
Spring
fashion
show
Fashion
shows
Fashion
lovers
Share
images to
friends
Instagram Ben Feb 18 Feb 18 Ongoing
Why we
need
seasonal
inspiration
Background Professionals
Comment
and share
Blog, Facebook Chloe Mar 1 Feb 26
Not
started

14. Keep updating the calendar6

15. Updating the calendar
◉ Re-arrange the calendar if more urgent topics
come up
◉ React to topics that are in the news and are of
public interest
◉ “Hijack” news and trends and make your own
contribution to them
◉ In addition to scheduled posts, share others’
news and posts, comment and be active

16. How to generate even more post ideas
◉ Think of media types: could your post generate
topics for video, infograph, Slideshare
presentation, checklists etc.
◉ Go through your older posts regularly: could
you write an update about the same topic, or a
new viewpoint?

17. Want to learn more?
◉ Visit slideshare.net/pauliinav for more
tutorials
◉ Contact me with you questions!
Thanks!