Decotape is a proposed product that allows teenage girls in the UK to decorate their rooms and connect computers with Ethernet cables in a simple way without technical knowledge. It consists of tape with a cable running through it that can be cut and attached in various designs. Customers could order the tape online in different colors and patterns. The tape is meant to give customers an easy way to install internet cables while expressing their creativity by decorating their rooms.

1. Team members
Woonghee Park
Graphic Designer
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Elif Tas
Tien-Fang Yu
Product Designer Product Designer
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2. ABOUT
2
Access
“Decotape” is a Ethernet cable slution for UK.
service
Our concept targets teenage girls who would
5
BRITISH TEENAGE GIRL
Who is not interested in science
but interested in giving
her decor a more grown-up look
(Peacock, 2013),(Blair, 2010)
Decorate
room
like to connect their laptops through Ethernet,
without necessity having any technocal knowledge,
while keeing their rooms well decorated.
Decotape is a ticky tape in which the DIY camble
passes through. It is easy and safe to cut and connect
one piece to another. Decotape gives an opportunity
to express yourself by designing your own environment
with infinitive number of flexible forms and share them
with the other users. It is totally safe, easy to install and
applicable to ant type of rooms available a wide range
of colours and patterns.
3
Order
products
Color
4
Get
products
Pattern
Mock-up
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"Decotape" is a cable installation solution for British houses.
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3. 1
6
See
room
Deliver
satisfaction
PERSONA
BT cable service
2
Access
service
5
BRITISH TEENAGE GIRL
Who is not interested in science
but interested in giving
her decor a more grown-up look
(Peacock, 2013),(Blair, 2010)
3
Order
products
Color
Pattern
4
Decorate
room
Get
products

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SERVICE
For Audience with a wide range of colours and patterns,
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Decotape can be easily ordered online. There are 6 easy
steps for connecting computers and decorating rooms.
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BENEFITS
Decotape is safe, accessible and simple. So that user
can install Internet cables even without any previous
experience.
QC
Decotape ensures customer satisfaction by allowing them
to connect their(:E6*2>* while unleashig their creatibvity
computers
and decorating their rooms.
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RECOMMENDATION
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Decotape evolves co-creation opportunity for customers
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and British Telecom by sharing design experiences through
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social media platforms as Facebook, Twitter and blogs.
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