PopOpp - Launch Box Innovation Design Workshop 2013
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1) The document describes an international design innovation workshop organized by several universities to develop 8 usage scenarios for an Industry-oriented Idea Store. 2) Students interviewed local students in Saint-Etienne, France to understand their needs, opportunities, and wants. They identified a need for a place to share work, meet people, find jobs and industry connections. 3) One group of students developed a concept called "Pop-Up Yourself" which is a marketplace and event space that enables understanding of business and creativity through workshops, exhibitions, and online and physical touchpoints.
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PopOpp - Launch Box Innovation Design Workshop 2013
- 1. INTERNATIONAL DESIGN INNOVATION WORKSHOP 2013 Organised by, Ecole De Mines De Saint Etienne Brunel University Politecnico Di Milano Auburn University A project by, Eleonora Monzani Elif Tas Yushan Dong
- 2. THE BRIEF From Idea Stores and Learning Centres to an Industry Campus: new places for new ways of learning. In 1999, the Tower Hamlets Council in London the under-used and ageing public library transformed into an ‘Idea Store’ : a place, open 7/7, which merged the services of a traditional library, those of a lifelong education centre and various convenience services designed with the local population’s needs and lifestyle in mind. This can be viewed as a user centred response to the new paradigm of learning: “From one to many to many to one” brought by the internet. The brief is to develop 8 usage scenarios for an Industry-oriented Idea Store. Final presentations will take place on the evening of March 21st in Le Mixeur, on the main site of Saint-Etienne Biennale Internationale du Design 2013.
- 3. pOp Opp Pop-up Yourself! * A service system that designs a market place providing a series of creative events which enables to understand business and creative world.
- 4. pOp Opp Knowledge Pollution Easy to Lie Unreal Antisocial Easy to Ignore Lazy Brains Loneliness Numb Unsafe Hard to understand the feedback Hard to Communicate Digital Lives
- 5. STUDENT INTERVIEW OUTCOMES NEEDS - A place to share student works - A place to meet people - University to provide job opportunities - Connections with industry - Library - A place to study OPPORTUNITIES IN SAINT ETIENNE - Open minded and nice citizens - Pretty safe city WANTS - A place thet students can share their projects and get feedback - Opportunity to work multi disciplinary teams pOp Opp
- 6. pOp Opp *
- 7. pOp Opp * THE MAP of VALUES CREATIVE COMMERCIAL FUN
- 8. pOp Opp * THE MAP of OFFERING workshop FACE TO FACE CONTACT POP UP eventts exhibition discussion students others... visitors U-ZINE + POP-0P market place relax meeting private place business VIRTUAL INTERACTION speaking area work area thinking area ONLINE platform exposure feedback PROVIDER COMMUNITY SUPPORTERS S S B S live branding speed dating open mind concerts movies socialize networking
- 9. pOp Opp * THE MAP of TOUCHPOINTS ONLINE TOUCHPOINTS online publications twitter PHYSICAL TOUCHPOINTS youtube mail contact facebook interactive screens flyers blog cafeteria pop up furniture
- 10. * pOp Opp * THE MAP of PROCESS TAKE PART OF U-ZINE COMMUNITY SHARE IDEAS TO BUILD THE COMMUNITY CHOOSE WHAT TO DO GO AND TRADE YOURSELF ENJOY THE PLACE AND PARTICIPATE TO EVENTS SHOW WHO ARE YOU CREATE/ EXCHANGE IDEAS ‘BE’ THE EXPERIENCE THROUGH THIS SERVICE
- 13. * IDEA of SHARING GLOBALLY pOp Opp
- 14. pop up furniture removable paper wall informal space pOp Opp
- 18. pOp Opp BENEFICIARIES STUDENTS: - Trade themselves - Job opportunities - Share ideas / Passion - Expand connections - Inspired by others - Gain experience UNIVERSITY: - Rise in reputation - Proof of their success and open mindness ST. ETINENNE CITIZENS: - Live in a creative environment - Chance to socialize - Opportunity to share - Be proud BUSINESSES: - Meet new talented people - Be up to date - Advertisement CITY HALL: - Land mark - Have a chance to pay attention to place branding
- 19. pOp Opp OUR CONCEPT IS UNIQUE BECAUSE, - Its a new way to trade creativity and brands - Combines industry with creativity and fun - Its a face to face connection opportunity - Not just for students but also for citizens which want to join