Burberry is a luxury British fashion brand founded in 1856 known for its iconic check pattern and trench coats. The brand's founder, Thomas Burberry, invented the waterproof fabric gabardine used to create durable coats. Burberry gained fame by supplying the British Army with uniforms during World War I. Today, Burberry produces a wide range of luxury clothing, accessories, fragrances and more while maintaining its reputation for quality and style.

1. Burberry
Burberry is a luxury fashion brand that was founded in 1856 in London, England.
The brand is known for its high-quality clothing, accessories, and fragrances, and
is especially associated with its iconic check pattern. Burberry is also known for its
outerwear, including trench coats, which have become a fashion staple. In addition
to clothing, Burberry also produces accessories such as handbags, scarves, and
shoes. The company has a long history and is recognized as a leader in the fashion
industry.
History:
Burberry was founded in 1856 by Thomas Burberry, a 21-year-old draper's
apprentice. The company began as small outfitters shop in Basingstoke, England,
and quickly gained a reputation for its high-quality, durable outerwear. In 1880,
Burberry invented gabardine, a waterproof and breathable fabric that was used in
the creation of the brand's famous trench coats.
During the First World War, Burberry supplied the British Army with uniforms
and coats, which helped to establish the brand's reputation for practical and reliable
clothing. In the 1920s, Burberry introduced the iconic check pattern, which became
closely associated with the brand and is still used today on a variety of products.
In 1955, Burberry was granted a royal warrant by Queen Elizabeth II, which
further solidified its reputation as a premier fashion brand. In the following
decades, Burberry expanded its product line to include a wide range of clothing,
accessories, and fragrances, and opened stores around the world. Today, Burberry
is known as a luxury fashion brand with a long history and a strong reputation for
quality and style.
Thomas Burberry
Thomas Burberry was a British fashion designer and the founder of the Burberry
fashion brand. He was born in 1835 in the village of Elstead, England, and grew up
in a family of farmers. At the age of 21, Burberry became an apprentice to a local
draper and eventually opened his own small outfitters shop in Basingstoke,
England.
Burberry is best known for his invention of gabardine, a waterproof and breathable
fabric that was used in the creation of the brand's famous trench coats. He also

2. developed a process for bonding the fabric to the lining, which made it even more
durable and waterproof. In 1880, he patented the fabric and began producing coats
and other outerwear made from gabardine.
During the First World War, Burberry supplied the British Army with uniforms
and coats, which helped to establish the brand's reputation for practical and reliable
clothing. In the 1920s, he introduced the iconic check pattern, which became
closely associated with the brand and is still used today on a variety of products.
Burberry died in 1926, but his company continued to thrive and became a leader in
the fashion industry.
Products
Burberry produces a wide range of products, including clothing, accessories, and
fragrances. Some of the products that the brand is known for include:
Outerwear: Burberry is famous for its high-quality outerwear, including trench
coats, parkas, and rain jackets.
Clothing: Burberry offers a range of clothing for men, women, and children,
including suits, dresses, skirts, and casual wear.
Accessories: The brand produces a range of accessories, including handbags,
scarves, hats, gloves, and shoes.
Fragrances: Burberry has a line of fragrances for both men and women, including
perfumes, colognes, and body sprays.
Home goods: Burberry also offers a range of home goods, including bedding,
towels, and home fragrances.
Eyewear: The brand produces a range of eyewear, including sunglasses and
prescription glasses for men and women.
Timepieces: Burberry offers a range of watches for both men and women.
Beauty: The brand has a line of beauty products, including makeup, skincare, and
haircare products.
Men's grooming: Burberry offers a range of grooming products for men,
including shaving products and skincare.

3. Goals:
As a luxury fashion brand, Burberry's goals are likely to include maintaining its
reputation for high-quality, stylish products and continuing to grow and expand its
business. Some specific goals that the brand may have include:
Innovation: Burberry may aim to continue innovating and introducing new and
unique products to the market.
Sustainability: The brand may also have goals related to sustainability, such as
reducing its environmental impact and using sustainable materials in its products.
Customer satisfaction: Burberry may also aim to provide excellent customer
service and maintain high levels of customer satisfaction.
Financial performance: As a business, Burberry is likely to have goals related to
financial performance, such as increasing sales and profits.
Brand awareness: The brand may also aim to increase brand awareness and
strengthen its reputation as a leader in the fashion industry.
Overall, Burberry's goals are likely to focus on maintaining and building upon its
position as a luxury fashion brand while also being mindful of its impact on the
world.