SlideShare a Scribd company logo
DECK
THINKING
INVESTOR-CENTERED APPROACH TO DECKS
PROBLEM
Buy a local SIM upon
arrival
Pay expensive
roaming costs
2’ 28”
2’ 28”
🛗 🍑
F
U
N
C
T
I
O
N
A
L
I
T
I
E
S
U S A G E T I M E
Feature 1 Feature 2 Feature 3 Price
Logo 1
* - - $XX
Logo 2 - - * $XX
Logo 3
* * - $XX
* * * $XX
Logo 4
CEO CTO CMO
Logo 4
FIRST
SECOND
THIRD
FOURTH
FIFTH
SIXTH
UNPLEASANT
¿?
¿?
TITLE
Body I
Body II
Body III
YOU WILL READ
THIS FIRST
THIS WILL BE SECOND
AND LASTLY THIS
TITLE TITLE
unDraw
If you are reading this, it is very
likely that you are not getting
anything that Nacho is saying.
1 + 1 = 7
X
S
X
I
S
I
S
X
I X
S I
1 slide
≠
1 section
PROBLEM
TEAM
WHY NOW
TITLE
VALUE
PROP
SOLUTION JOURNEY
BUSINESS
MODEL
MARKET
SIZE
COMPETITORS
WHY NOW
GO-TO-MARKET
UNIT
ECONOMICS
ROADMAP TEAM
TRACTION FUNDING
CTA
UNIQUE PRESENTATIONS TO GET FUNDED
TITLE
PROBLEMS
Problem 1 Problem 2 Problem 3
Brief explanation
for it.
Brief explanation
for it.
Brief explanation
for it.
PROBLEM
WHY NOW
0
10
20
30
40
50
60
70
´17 ´18 ´19 ´20 ´21
Users
Some Market Growth
>38%
IMPACTFUL STAT
“Trends a report stated.”
- Report 2021
“Trends a report stated.”
- Report 2021
WHY NOW
VALUE PROPOSITION
Your value proposition in
a nutshell
Value I
Value III
Value II
VALUE PROP
SOLUTION
Cool characteristic I
Cool characteristic II
SOLUTION
JOURNEY
BUSINESS MODEL
Subscription
for [target customer
description]
29.95 €/mo.
B2B
BIZ MODEL
MARKET SIZE
1.8B € 834M € 156M €
TAM
SOM
European Blabla
Spanish Blabla
15% SAM
Characteristic 2
Characteristic 1
MARKET SIZE
Presentation SW
Pitch Deck SW
6.6M €
COMPETITORS
COMP 1 COMP 2 COMP 3 COMP 4
Feature I
Feature II
Feature III
COMPETITORS
GO-TO-MARKET
Partnerships
Channels
! " # $ %
GO-TO-MARKET
UNIT ECONOMICS
0
10
20
30
40
50
60
0,0M €
1,0M €
2,0M €
3,0M €
4,0M €
5,0M €
6,0M €
´21 ´22 ´23 ´24 ´25
Clients
Net Income
150€
KPI 1
35%
KPI 2
UNIT ECONOMICS
ROADMAP
Month ‘21 Month ‘21 Month ‘22 Month ‘22
Milestone
I
Milestone
II
Milestone
III
Milestone
IV
Milestone
V
Milestone
VI
4,5M € 8,5M €
ROADMAP
TEAM
Name Surname
Role
Experience I
Experience II
Name Surname
Role
Experience I
Experience II
Name Surname
Role
Experience I
Experience II
TEAM
FUNDING
Product
Marketing
Operations
50k€
Dec 1st
ticket: 10k €
FUNDING
CONTACT US
e m a i l @ d e m i u m . c o m
CALL TO ACTION
you
your “talented”
teammate
spotlight
awesomeness
spotlight time
1-2
pitchers
20
minutes
150
words/minute
15
slides
20
minutes
200
words/slide
200
words/slide
150
words/minute
15
slides
20
minutes
“Practice, practice y practice”
– Wise Guy
X’
Timekeeper Clicker Tester
CEO CTO CMO
T. Hanks
Deck Thinking

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