Death of the influencer? Long Live the Content Creators

•

0 likes•81 views

Distribution is dead, Influencer model is dead-what is the way forward for the industry? Here are the slides from my talk at Borderless Live festival where I shared some thoughts on the topic of where I think the future lies...

Marketing

Death Of The
Influencer
Long Live The
Content Creators

Dedication To The Industry Award
Traverse Creator Awards 2019
Blogger Of The Year, National
Geographic Traveller 2016
Best Blogger & Vlogger Of The
Year, Travel Media Awards 2015
Featured In The Guardian, New York
Times Lonely Planet, La Repubblica
Budget Traveller

‘True Influence Comes Not
From Calling Yourself An
Influencer But From What
You Actually Do And The
Example You Set.’
Matt Kepnes Aka Nomadic
Matt

32
4. Influencer Marketing Is
Still Treated As A Numbers
Game

5.
Influencer
Marketing Is Being
Held Back By Short
Termism

Think More Long Term
When Working With
Content Creators

Blogville Emilia Romagna
Growth Of Visitors To Blog
Content Produced Over A
7 Year Period: 2012-2019

6.Distribution Is Dead
Influencers Are Dying
Content Creators Are
Still King

Netflix Invested $8 Billion In
Original Content

2.Take The Road
Less Travelled &
Instagrammed

Writing Courses.Accounting.
How To Pitch To Brands.
Seo. Branding.Publishing.
Programming.Digital
Marketing.Networking.
Mobile Photography.
Shooting Videos. Graphic
Design. Public Speaking

4.Brands And
Destinations Have To
Take Risks & Give
More Creative
Freedom To Content
Creators/Influencers

Bobo & Chichi
Beyond Prague With
Czech Tourism

#Wombatstraveller
Iambassador
Wombats Hostels

Campaign Results
• Hashtag #Wombatstraveller: 39.3 Million Opportunities
(6Th June – 31St July 20180
• The Campaign Reached Approximately 3.2 Million People
And Drew 52,000+ Engagements.
• The Cpm (Cost Per Thousand Impressions) Of This
Campaign Was €0.66 (Average Global Cpm On Facebook I
€10.71)
• Cost Per Action (Click/Engagement) Was €0.37 (Average
Global Cpa/Cpc On Facebook Is €1.48).

5. Create Your
Own Passion
Projects And
Think Long Term

In The Last Year I've Generated 929
Bookings For Hostelworld Generating
€20100 In Affiliate Revenue And A Total
Revenue Of €400,000.

Further Reading
1. Think Tank Report
Https://Bit.Ly/2D7Jjq5
2. 9 Mistakes Agencies Make In
Their Blogger Outreach
Strategy
Https://Bit.Ly/2Notbjn

3. Code Of Ethics
Https://Www.Iambassador.Net/
About/Code-Of-Ethics/

kash@budgettraveller.org
BudgetTraveller
BudgetTraveller
Budgettraveller.Org

1. Sharing content on social media can help non-profits grow their user base and increase community engagement as each share can result in more donations or shares by reaching others in social networks. 2. People are more likely to trust and engage with content shared by friends, so giving users inspiring and unique content to share helps spread awareness and support for a cause. 3. Non-profits should focus on creating timely, relevant content about inspiring stories and people or awareness days to motivate sharing and show support for their cause. Making it easy to share pre-written content can also increase sharing.

10 practical tips for working with lgbt influencers 12.11.16

Auston Matta

This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.

Harnessing Social Media for Donor Engagement

Social Media for Nonprofits

Donna Wilkins, CEO, CharityDynamics Twitter Handle: @DonnaJWilkins Donor Engagement is rapidly evolving and is immensely important to your organization’s success. Is your nonprofit organization reaching out to the donors who make your campaigns successful? Is your nonprofit connecting with those who have chosen your nonprofit as their favorite charity? Nonprofits that establish themselves as a donor’s favorite charity are more likely to receive greater support from them – not just in terms of cash contributions, but also through volunteering, event participation and issue advocacy.

Spotistic - Value Proposition

Danny Holtschke

Location-based monitoring and engagement tools allow brands to gather customer feedback and interactions from various social media platforms and locations. This includes posts, check-ins, reviews, and photos from Facebook, Twitter, and other sites. The tools provide actionable intelligence to brands by analyzing topics, sentiment, engagement levels, locations, and dates from the vast amount of customer-generated content online. This helps brands better manage customer relationships and responses at each individual location.

Taco Bell Project 1- Kelly

Kelly Grosfield

Taco Bell's social media strategy focuses on growing their online presence and engagement. Their primary objectives are to increase social media activity to at least one post per day on each platform and assign managers to each platform to improve engagement and consistency. Their brand persona is exciting, fun, and sassy. Key dates include Taco Tuesdays and Cinco de Mayo. Measurement shows Facebook has the most traffic and growth while engagement increased across all platforms.

Project 1 social media strategy

kellyday1122

This document outlines the social media strategy for Ronald McDonald House Charities of North Central Florida (RMHCNCF) for the second half of 2018. The objectives are to grow the online following and increase donations through better online engagement. Two key strategies are creating live content to engage followers in real-time and utilizing different social media platforms' strengths. The strategy includes auditing current performance, setting objectives, defining brand voice, and establishing roles and processes for social media management, measurement, and response to issues.

Great customerloyaltyb2b

ScottPInzon

The document outlines Airbnb's social media strategy. It includes an executive summary stating the goals of increasing customers and brand image through social media. It then provides a social media audit that analyzes Airbnb's presence, traffic sources, audience demographics, and competitors across major social networks. Objectives, brand voice, strategies, timing considerations, roles and responsibilities, policies, and response plans are also defined to guide Airbnb's social media efforts.

Blog Power (Brazil Newspaper Assn. Presentation)

John Wilpers

The document discusses strategies for newspapers to attract younger readers in the digital age. It notes that today's young people are time-crunched, wired, creative, looking to connect over shared interests, and expect interactivity. Half of Brazilians aged 15-34 do not read newspapers. The document recommends that newspapers incorporate high-quality local blogs into their websites and publications to increase relevance, reach, and revenue by engaging these new information consumers and creators. It provides examples of newspapers that successfully partnered with bloggers, gaining traffic, new content, and advertising deals.

Brazil Presentation

gueste3168b

Getting Started with Influencer Marketing - Pubcon 2019

Brent Csutoras

Airbnb Social Media Strategy

Elise Engle

The social media strategy document outlines Airbnb's plan to improve engagement and increase returning users in 2017. Key objectives include sharing more user-generated content to tell stories and boost credibility, as well as encouraging interactions through contests and influencer partnerships. The strategy identifies Instagram and Facebook as the top performing channels and provides roles, policies, and response plans for social media management. Progress will be measured through analytics on engagement, traffic sources, and sentiment analysis on social media interactions.

How The Hustle Milestone Referral Program Got 300K Subscribers

Flyyx Tech

Founded in May 2014 by Sam Parr, the Hustle is a daily newsletter that brews stories every morning on business, technology and the internet, in a bold voice, for its over 2 million readers. After starting Hustle Con in 2014 as a startup conference, Sam realised it wasn’t ‘The Thing’ for him. He later launched the Hustle daily newsletter as stories and rebranded it to news in 2016. From having 100k subscribers in the first year to 500k in the second to finally 1 million subscribers in the third year, Sam eventually sold the Hustle to HubSpot for 8 figures in 2021. Upon reading this, you may wonder if they had a secret growth hack and trust me, I did too. So as the recently turned referral program excavator, I dug further and found that The Hustle did do a thing that contributed to their growth — Milestone Referral Program. Read the blog: https://rb.gy/rpkyfx

Apartment Hunting: “The Social Experience”, Chris Vaughn, Apartment Finder, D...

multifamily-social-media

Apartment Hunting: “The Social Experience”: The Social Web is playing an increasingly large role in the multi-family experience. First-time apartment hunters now take to the Web to learn and ask questions about one of life’s most important decisions: choosing where to live. Before thinking about lead generation or ROI, Chris and his team are focused on the ‘experience’ of looking for apartments online. Join Chris Vaughn as he demystifies the process for what it means to create educational content, generate leads, and provide a one of a kind apartment hunting experience for consumers on the Social Web.

Inbound & social media marketing

TeresaVanin

Blogger relations workshop

Meghan Warby

Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...

Myles Anderson

InboundCon 2016: Leveraging Your Reputation to Drive More Clicks & Calls - My...

A positive reputation is the most powerful asset a business has to convince new customers to contact them. Using latest survey data and insights I will explain how consumers use reviews to make informed decisions, the impact that reviews have on click-through & conversion rates and some tried & tested tactics for businesses to boost their online reputation. Myles is the Founder & CEO of BrightLocal, the local search reporting & citation specialist. He leads the BrightLocal research team, conducting studies into the local search industry & local consumer attitudes to reviews & website content. Myles writes regularly for Search Engine Land & Search Engine Journal.

#LBF15_Cognizant_Analysis

David Ingham

This document summarizes themes, trends, and speculation from the 2015 London Book Fair. Key topics discussed include the growth of self-publishing and how traditional publishers are acquiring successful self-published works. Big data and using customer analytics to understand reading behaviors is an emerging opportunity, though publishers currently lack direct access to customer data. Publishers are investing more in data analytics to better engage customers and develop content. Mobile adaptation and new delivery platforms are also a major focus.

Native advertising a gamechanger or just common sense

Rik Lagey

This document discusses native advertising and how it compares to traditional online advertising. It argues that native advertising is becoming more important as consumers seek out engaging content online rather than interruptive ads. Native advertising involves creating branded content that feels natural and integrated to the site it appears on. While it can drive social sharing and brand lift, the document notes that native advertising alone is not enough - it must be part of an overall content marketing strategy that also builds brand recognition and delivers good brand experiences. It provides examples of how to measure the success of native advertising campaigns.

The Future of online advertising seminar Newsmonkey Rik Lagey

Faces of Content

This document discusses native advertising and how it compares to traditional online advertising. It argues that native advertising is more effective because it provides valuable content to users rather than interruptive ads. When done correctly, native advertising can generate word-of-mouth marketing by encouraging users to share and engage with branded content organically. However, native advertising alone is not enough - it must be part of a comprehensive strategy that also builds brand recognition and provides positive brand experiences. By blending native advertising with other tactics, brands can amplify their messaging and change perceptions over the long run. The key is creating content that users actually want to engage with and share socially.

Marketing 3 0 Push And Pull Marketing Is No Longer Enough

Riaz Kanani

This document discusses the need to move beyond push and pull marketing strategies and adopt a "sideways marketing" approach. It argues that with information overload and consumers tuning out traditional advertising, companies must think differently and go where customers are, such as social networks and mobile devices. Sideways marketing involves focusing on people like customers, prospects and fans; understanding different places like websites, social media and mobile; and creating engaging content that solves problems rather than just publishing. Measurement of sideways marketing includes metrics like follower counts and time spent.

How to create a brand that takes your platform and pitching game to the next ...

Kash Bhattacharya

- The document is from a masterclass on pitching oneself and one's blog. It provides tips on branding, crafting introductions, finding brand values, and pitching collaborations. - Some key tips included defining branding as becoming knowable, likable, and trustable; keeping introductions simple without buzzwords; and dedicating time to figuring out one's mission statement and brand values. - Examples were given of successful brand collaborations like The Travel Tester and BMW, and perspectives shared from travel brands on what makes a good pitch, such as demonstrating research, empathy, and addressing a specific need.

How I fell in love with hostels ( and you might too )

Kash Bhattacharya

Similar to Death of the influencer? Long Live the Content Creators

Masterclass -How to start a successful travel blog

Kash Bhattacharya

Making the most of working with Influencers

Kashyap Bhattacharya

Influencer do's and dont's

Kashyap Bhattacharya

We the People: What Do You Need to Believe...So You Can Achieve?

Lena West

How to brand your destination with bloggers

Kash Bhattacharya

Nick Pegg social media management slide show

Nicholas Pegg

Blog Power (Brazil Newspaper Assn. Presentation)

John Wilpers

Brazil Presentation

gueste3168b

Getting Started with Influencer Marketing - Pubcon 2019

Brent Csutoras

Airbnb Social Media Strategy

Elise Engle

How The Hustle Milestone Referral Program Got 300K Subscribers

Flyyx Tech

Apartment Hunting: “The Social Experience”, Chris Vaughn, Apartment Finder, D...

multifamily-social-media

Inbound & social media marketing

TeresaVanin

Blogger relations workshop

Meghan Warby

Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...

Myles Anderson

InboundCon 2016: Leveraging Your Reputation to Drive More Clicks & Calls - My...

#LBF15_Cognizant_Analysis

David Ingham

Native advertising a gamechanger or just common sense

Rik Lagey

The Future of online advertising seminar Newsmonkey Rik Lagey

Faces of Content

Marketing 3 0 Push And Pull Marketing Is No Longer Enough

Riaz Kanani

Similar to Death of the influencer? Long Live the Content Creators (20)

Masterclass -How to start a successful travel blog

Making the most of working with Influencers

Influencer do's and dont's

We the People: What Do You Need to Believe...So You Can Achieve?

How to brand your destination with bloggers

Nick Pegg social media management slide show

Blog Power (Brazil Newspaper Assn. Presentation)

Brazil Presentation

Getting Started with Influencer Marketing - Pubcon 2019

Airbnb Social Media Strategy

How The Hustle Milestone Referral Program Got 300K Subscribers

Apartment Hunting: “The Social Experience”, Chris Vaughn, Apartment Finder, D...

Inbound & social media marketing

Blogger relations workshop

Leveraging your reputation to drive more clicks & calls - Inboundcon - Bright...

InboundCon 2016: Leveraging Your Reputation to Drive More Clicks & Calls - My...

#LBF15_Cognizant_Analysis

Native advertising a gamechanger or just common sense

The Future of online advertising seminar Newsmonkey Rik Lagey

Marketing 3 0 Push And Pull Marketing Is No Longer Enough

More from Kash Bhattacharya

How to create a brand that takes your platform and pitching game to the next ...

Kash Bhattacharya

How I fell in love with hostels ( and you might too )

Kash Bhattacharya

Branding your destination with influencers

Kash Bhattacharya

Lessons learnt from 8 years of Professional Travel Blogging

Kash Bhattacharya

Travel blogging : From niche to business

Kash Bhattacharya

How to build your dream publishing project

Kash Bhattacharya

How to find money in the budget travel blogging niche

Kash Bhattacharya

Kash Bhattacharya launched a blog called BudgetTraveller in 2013 focused on budget travel in Europe. He created guides on luxury hostels in Europe and German cities that were sponsored by travel brands. However, over 18 months his content lacked a unique, memorable brand. So he developed a new blog focused on solving travelers' problems like finding budget accommodations. His "Luxury Hostels of Europe" guide had 5 sponsors and profiled 40 hostels, earning fees of £200-350 for exposure. It reached 12 million people and 4000 downloaded the eBook. His work helped hostels see increased business and recognition. This authentic, solution-focused approach building relationships allowed him to make blogging his career and launch

Tbex

Kash Bhattacharya

Kash Bhattacharya launched a blog called BudgetTraveller in 2013 focused on budget travel in Europe. He created guides on luxury hostels in Europe and German cities that were sponsored by travel brands. However, over 18 months his content lacked a unique, memorable brand. So he developed a new blog focused on solving travelers' problems. His idea was to review luxury hostels, which paid him fees to be included. This became his "Luxury Hostels of Europe" guide that reached over 12 million people and earned positive publicity for the hostels. Kash was then able to launch his own hostel booking website, demonstrating how developing high-quality, solution-focused content can build an audience and brand for a travel

More from Kash Bhattacharya (8)

How to create a brand that takes your platform and pitching game to the next ...

How I fell in love with hostels ( and you might too )

Branding your destination with influencers

Lessons learnt from 8 years of Professional Travel Blogging

Travel blogging : From niche to business

How to build your dream publishing project

How to find money in the budget travel blogging niche

Tbex

Recently uploaded

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Recently uploaded (20)

Google Ads Vs Social Media Ads-A comparative analysis

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

Amazing and On Point - Ramon Ray, USA TODAY

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Story Telling Master Class - Jennifer Morilla

Mastering SEO for Google in the AI Era - Dennis Yu

Etsy Marketing Guide - Tips For Selling Digital Products

Mastering SEO for Google in the AI Era - Dennis Yu

PickUp_conversational AI_Capex, Inc._20240611

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

Growth Marketing in 2024 - Randy Rayess, Outgrow

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Pillar-Based Marketing Master Class - Ryan Brock

Death of the influencer? Long Live the Content Creators

1. Death Of The Influencer Long Live The Content Creators

2. @BudgetTraveller @Borderlesslive_

3. What Job Do You Do?

4. Hi! I’m Kash

5. Budget Traveller

6. Dedication To The Industry Award Traverse Creator Awards 2019 Blogger Of The Year, National Geographic Traveller 2016 Best Blogger & Vlogger Of The Year, Travel Media Awards 2015 Featured In The Guardian, New York Times Lonely Planet, La Repubblica Budget Traveller

7. 01. 02. 03. 04. My Clients

8. ‘Luxury Hostels’

9. Author

10. Create Award Winning Content Campaigns

11. Speaker

12. 12

13. Lets Talk About Influencers

14.

15.

16. Death Of The Influencer?

17. 1.Lack Of Ethics

18.

19.

20.

21.

22. 2. Lack Of Responsibility

23.

24. ‘True Influence Comes Not From Calling Yourself An Influencer But From What You Actually Do And The Example You Set.’ Matt Kepnes Aka Nomadic Matt

25.

26.

27.

28. 3. Authenticity Is Dying

29.

30.

31. No More Likes?

32. 32 4. Influencer Marketing Is Still Treated As A Numbers Game

33. 5. Influencer Marketing Is Being Held Back By Short Termism

34.

35. Think More Long Term When Working With Content Creators

36. Blogville Emilia Romagna Growth Of Visitors To Blog Content Produced Over A 7 Year Period: 2012-2019

37.

38. 6.Distribution Is Dead Influencers Are Dying Content Creators Are Still King

39. Netflix Invested $8 Billion In Original Content

40. 650,000 Subscribers

41. 1 Billion Downloads!

42. Way Forward?

43. 1.Have A Code Of Ethics

44.

45.

46. 2.Take The Road Less Travelled & Instagrammed

47. Jord Hammond

48.

49. 49Uncornered Market Bangladesh

50.

51. 3.Please. Invest In Yourself

52. Writing Courses.Accounting. How To Pitch To Brands. Seo. Branding.Publishing. Programming.Digital Marketing.Networking. Mobile Photography. Shooting Videos. Graphic Design. Public Speaking

53. 4.Brands And Destinations Have To Take Risks & Give More Creative Freedom To Content Creators/Influencers

54. Bobo & Chichi Beyond Prague With Czech Tourism

55.

56.

57. #Wombatstraveller Iambassador Wombats Hostels

58.

59.

60. Campaign Results • Hashtag #Wombatstraveller: 39.3 Million Opportunities (6Th June – 31St July 20180 • The Campaign Reached Approximately 3.2 Million People And Drew 52,000+ Engagements. • The Cpm (Cost Per Thousand Impressions) Of This Campaign Was €0.66 (Average Global Cpm On Facebook I €10.71) • Cost Per Action (Click/Engagement) Was €0.37 (Average Global Cpa/Cpc On Facebook Is €1.48).

61. 5. Create Your Own Passion Projects And Think Long Term

62.

63. 63

64. Partnership With Hostelworld

65. In The Last Year I've Generated 929 Bookings For Hostelworld Generating €20100 In Affiliate Revenue And A Total Revenue Of €400,000.

66. Further Reading 1. Think Tank Report Https://Bit.Ly/2D7Jjq5 2. 9 Mistakes Agencies Make In Their Blogger Outreach Strategy Https://Bit.Ly/2Notbjn

67. 3. Code Of Ethics Https://Www.Iambassador.Net/ About/Code-Of-Ethics/

68. 68 @BudgetTraveller @btf_2018 #btf2018

69. Thank You!

70. kash@budgettraveller.org BudgetTraveller BudgetTraveller Budgettraveller.Org