Death of journalism
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CIB Comms PR Director Catherine Towns' introduction to the CIMCIG seminar on the Death Of Journalism.
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Death of journalism
- 4. What have magazines ever done for us? Reach a critical mass ! Achieve credible* exposure ! ! ! ! ! ! ! *More on that word credible later!
- 5. The winning formula Reader £ Publisher £ £££ Advertiser
- 6. So… why do I think this model is at risk? !
- 7. The winning formula Reader £ Publisher £ £££ Advertiser
- 9. Print circulation is falling faster than digital is growing for all but a ‘handful of titles’ Even the Economist’s continental Europe edition - with the highest digital circulation of over 14,000 per issue saw an overall decrease in circulation of 0.1% Not a single digital edition has a circulation higher than 15,000 PPA analysis of ABC Audited Figures, 2013
- 10. The Guardian is the NO. 3 most-read newspaper in the world amongst people who don’t pay - but is haemorrhaging sales amongst those that do. The Guardian loses around £40m a year References: The Spectator / Christina Patterson The Times loses around £40m a year The Independent loses around between £10-20m year
- 11. The winning formula Reader £ Publisher £ £££ Advertiser
- 12. Those that claim that the future of news is online - and only online - ignore one critical point: Online ad revenue just isn’t enough to support most news companies, not in the way print advertising does. So, for on-line only news organisations to survive, they’ll need an as yet undiscovered business model. Tony Rogers
- 13. “Digital brings in pennies.. whereas print products bring in pounds.” Dennis Taylor Chairman, Unity Media Plc
- 14. The winning formula Reader £ Publisher £ £££ Advertiser
- 15. “How do you try to limit your losses when people expect their “content” - their words, their arguments, their virtual encounters with the great, the good and the reasonably talented – to be as free as the air they breathe? ! The answer, it seems, is you don’t. So what you do is cut your costs. You might, for example, want to get rid of all your expensive staff writers. You might decide that “content” is something you can get from a college leaver, for 18, or 19, or 20 grand. You might even decide that the important thing isn’t to get the right words in the right order, but just to get some words – any words – down. Christina Patterson (now) Freelance Journalist
- 16. The winning formula Reader £ Publisher £ £££ Advertiser
- 18. Journalists Barometer of quality ! Journalist’s reputation is built on integrity and accountability ! There to challenge; and discredit if need be ! The media outlet they represent has the responsibility to offer a right to reply ! !
- 19. :-(
- 20. Press Releases Case Studies Technical Features Site Visits You Tube Twitter White Papers CPDs Speaker Opps Video Blogs Events Exhibitions Round- tables Comment & Opinion Awards Google+ Facebook LinkedIn Infographics Instagram
- 21. Brand leader!
- 22. More measurable doesn’t = more effective
- 23. Questions for today How are publishers going to continue to deliver a relevant, critical mass that companies are willing to pay enough for? ! Do they see journalists having a continuing role? ! !
- 25. Finding Winnie…
- 26. Finding Winnie…