The document introduces Ralph Paglia and provides an overview of digital marketing approaches for automotive dealerships, including doing it yourself, getting training assistance, or utilizing a turnkey solution. It then discusses placement options on networks like Google and Yahoo and supports available from digital marketing consultants. The remainder discusses the benefits of the Ford, Lincoln, and Mercury Digital Advertising Program partnership with ADP, including driving traffic, leads, and sales through online and digital advertising opportunities.
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
In January 2008 Ford Motor Company conducted an experimental conference with a small number of specially selected and invited dealers. Dealers were selected for their outstanding leadership and innovations which were reflected by their retention of market share for the Ford Brand. This "Ford Line Of Sight" Dealer Conference Presentation was delivered by Ralph Paglia to introduce the FLMDA Program for Dealers and the value of Digital Advertising to these leaders amongst the Ford dealer network...
Ralph Paglia presented on how dealers can use digital marketing tools like search advertising, display ads, and radio ads more cost effectively. He showed how setting up campaigns on Google's platforms allowed a dealer to run thousands of radio spots and newspaper ads at a much lower cost per impression than traditional media buys. Metrics from a case study showed how one dealer was able to increase website calls by 75% and outperform sales from the previous year after implementing digital campaigns managed by ADP Digital Advertising.
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
Advanced hybrid & idea training overviewSean Winnett
This document provides an overview and summary of training programs offered by Pros Elite Group, including their Advanced Service Management training for hybrid dealers and their IDEA (Independent Dealer Executive Academy) training. The Advanced Service Management training is a 3-day program that covers key topics to improve service operations and profitability for dealers. The IDEA training is a 4.5 day program that provides executive-level training for dealer principals and presidents on topics like accounting, sales operations, managed network services, acquisitions, and strategic planning. Both programs aim to help dealers drive performance by teaching proven methods and best practices.
Kenny Ross Digital Advertising Strategy ProposalRalph Paglia
Ralph Paglia is a digital marketing expert with over 20 years of experience in the automotive industry. He presented on various digital advertising strategies that can generate thousands of leads and increase sales for auto dealerships. Some of the key strategies discussed include display advertising, search engine advertising, behavioral targeting, and social media marketing. Data from case studies show these digital channels can significantly increase brand searches, product searches, and click-through rates on search results.
Registered Dealer Kickoff Meeting February 2, 2010 Tom Brotherton, CALSTART
In this presentation, Mr Brotherton walks approved dealers though the Hybrid Truck and Bus Voucher Incentive (HVIP) Project voucher request web site.
The document provides an itinerary and schedule for guests attending a Dealer Management Forum in Edinburgh, Scotland from October 2-7, 2011. Activities include a visit to Rosslyn Chapel on October 3rd and dinner at Edinburgh Castle that evening. The schedule provides details on accommodations, transportation, meals, and cultural activities. Dress codes are outlined for each event.
The document introduces Ralph Paglia and provides an overview of digital marketing approaches for automotive dealerships, including doing it yourself, getting training assistance, or utilizing a turnkey solution. It then discusses placement options on networks like Google and Yahoo and supports available from digital marketing consultants. The remainder discusses the benefits of the Ford, Lincoln, and Mercury Digital Advertising Program partnership with ADP, including driving traffic, leads, and sales through online and digital advertising opportunities.
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
In January 2008 Ford Motor Company conducted an experimental conference with a small number of specially selected and invited dealers. Dealers were selected for their outstanding leadership and innovations which were reflected by their retention of market share for the Ford Brand. This "Ford Line Of Sight" Dealer Conference Presentation was delivered by Ralph Paglia to introduce the FLMDA Program for Dealers and the value of Digital Advertising to these leaders amongst the Ford dealer network...
Ralph Paglia presented on how dealers can use digital marketing tools like search advertising, display ads, and radio ads more cost effectively. He showed how setting up campaigns on Google's platforms allowed a dealer to run thousands of radio spots and newspaper ads at a much lower cost per impression than traditional media buys. Metrics from a case study showed how one dealer was able to increase website calls by 75% and outperform sales from the previous year after implementing digital campaigns managed by ADP Digital Advertising.
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
Advanced hybrid & idea training overviewSean Winnett
This document provides an overview and summary of training programs offered by Pros Elite Group, including their Advanced Service Management training for hybrid dealers and their IDEA (Independent Dealer Executive Academy) training. The Advanced Service Management training is a 3-day program that covers key topics to improve service operations and profitability for dealers. The IDEA training is a 4.5 day program that provides executive-level training for dealer principals and presidents on topics like accounting, sales operations, managed network services, acquisitions, and strategic planning. Both programs aim to help dealers drive performance by teaching proven methods and best practices.
Kenny Ross Digital Advertising Strategy ProposalRalph Paglia
Ralph Paglia is a digital marketing expert with over 20 years of experience in the automotive industry. He presented on various digital advertising strategies that can generate thousands of leads and increase sales for auto dealerships. Some of the key strategies discussed include display advertising, search engine advertising, behavioral targeting, and social media marketing. Data from case studies show these digital channels can significantly increase brand searches, product searches, and click-through rates on search results.
Registered Dealer Kickoff Meeting February 2, 2010 Tom Brotherton, CALSTART
In this presentation, Mr Brotherton walks approved dealers though the Hybrid Truck and Bus Voucher Incentive (HVIP) Project voucher request web site.
The document provides an itinerary and schedule for guests attending a Dealer Management Forum in Edinburgh, Scotland from October 2-7, 2011. Activities include a visit to Rosslyn Chapel on October 3rd and dinner at Edinburgh Castle that evening. The schedule provides details on accommodations, transportation, meals, and cultural activities. Dress codes are outlined for each event.
Reaching Buyer 2.0 - Sales and Marketing Strategies for Copier DealersDarrell Amy
Just like the move from analog to digital copiers made profound shifts to how we do things, the move from analog to digital prospecting and marketing opens new opportunities to grow business.
With 94% of business buying decisions now beginning online and buyers 57% of the way thorough the buying process before engaging with a sales rep, copier dealers need to get smart when it comes to online sales and marketing.
In this presentation you'll learn how you can move your dealership from analog to digital prospecting with LinkedIn. You'll also learn the latest inbound marketing strategies to leverage the internet to create and nurture leads.
The presentation concludes with a practical three-step action plan for a copier dealership to build a powerful marketing engine.
With the pressure to find, cultivate and keep top performers, many companies are choosing to steal them away from their competition! The key to retaining top performers is to convert them into brand ambassidors through well-planned rewards and recognition programs. The ROI are dollars SAVED over the cost of turnover and lost marketshare.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Yashi incontra i dealer per il punto sulle novità di prodotto e le tendenze di mercato.
Tema principale della giornata i nuovi server con Windows Server 2016 e le nuove politiche di licensing.
Auto Technologies Inc. provides strategic multimedia marketing services for auto dealerships using traditional and digital distribution channels. Their services include mailers, email campaigns, social media advertising, and interactive marketing events to generate traffic and sales. They target consumers across multiple media platforms to increase brand awareness and stimulate responses from customers.
Dealer activation plan.
Come up with a creative strategy/idea how to reach
and involve customers, potential customers and dealers.
Main objective: more sales (and store traffic).
This document announces the winners of the 2014 Customer Engagement Awards given out by Retail TouchPoints. It lists the gold, silver, and bronze winners in four categories: Cross-Channel Marketing, Analytics, Video, and In-Store Innovations. Saks Fifth Avenue won gold in Cross-Channel Marketing for its clienteling solution that provides a single customer view across channels. Lakeshore Learning won gold in Analytics for improving its site search and navigation to better engage customers. Dickies won gold in Video for incorporating product videos into its email marketing campaigns.
Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...Shane Gibson
http://closingbigger.net Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Marketing. Presented by Shane Gibson author and social media and social selling speaker.
Customer Engagement in a Sales Environment - 5 D'sMahesh Iyer
Customer Engagement has become key right during the Sales Process. 5 D's of Sales would help you have a complete and proper sales by having the right Customer Engagement
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
Using Pardot and Communities: Marketing with Partner and Dealer NetworksMatt Dillon
This document discusses how to use Pardot, Salesforce Communities, and the Sales Cloud together to support partner and dealer networks. It provides examples of how manufacturers and B2B companies can create automated lead management, nurturing, and reporting across their organizations and through indirect channels. The document emphasizes using these tools to improve the customer experience and align business processes around what end customers want through real-time access to resources, support, and account information.
The document describes the JuxtConsult FIRSE model for tracking dealer engagement with brands. It involves measuring dealers' satisfaction across five stages of interaction: footfalls, incentives, revenues, sales support, and engagement (FIRSE). Dealers are surveyed on their experiences and satisfaction levels at 34 parameters within the five stages. The methodology aims to identify weaknesses in the brand dealing funnel. Key analysis includes diagnostic of satisfaction at each stage, individual index scores for each letter, an overall brand satisfaction composite index, and performance on attributes versus their importance. The sampling involves surveying multiple dealer types for various brands.
The document outlines marketing activities to celebrate a nonprofit organization's 10th anniversary, including utilizing various social media platforms like Facebook, Twitter, YouTube, and Pinterest to share content and engage supporters. It also proposes holding a photo competition with the top images made into postcards, putting on a public exhibition of the organization's history in various local venues, and issuing a press release schedule highlighting key dates and events from the past decade. The goal is to get the anniversary message out to current supporters and encourage engagement through social sharing, donations, and advocating for the nonprofit.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Reaching Buyer 2.0 - Sales and Marketing Strategies for Copier DealersDarrell Amy
Just like the move from analog to digital copiers made profound shifts to how we do things, the move from analog to digital prospecting and marketing opens new opportunities to grow business.
With 94% of business buying decisions now beginning online and buyers 57% of the way thorough the buying process before engaging with a sales rep, copier dealers need to get smart when it comes to online sales and marketing.
In this presentation you'll learn how you can move your dealership from analog to digital prospecting with LinkedIn. You'll also learn the latest inbound marketing strategies to leverage the internet to create and nurture leads.
The presentation concludes with a practical three-step action plan for a copier dealership to build a powerful marketing engine.
With the pressure to find, cultivate and keep top performers, many companies are choosing to steal them away from their competition! The key to retaining top performers is to convert them into brand ambassidors through well-planned rewards and recognition programs. The ROI are dollars SAVED over the cost of turnover and lost marketshare.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Yashi incontra i dealer per il punto sulle novità di prodotto e le tendenze di mercato.
Tema principale della giornata i nuovi server con Windows Server 2016 e le nuove politiche di licensing.
Auto Technologies Inc. provides strategic multimedia marketing services for auto dealerships using traditional and digital distribution channels. Their services include mailers, email campaigns, social media advertising, and interactive marketing events to generate traffic and sales. They target consumers across multiple media platforms to increase brand awareness and stimulate responses from customers.
Dealer activation plan.
Come up with a creative strategy/idea how to reach
and involve customers, potential customers and dealers.
Main objective: more sales (and store traffic).
This document announces the winners of the 2014 Customer Engagement Awards given out by Retail TouchPoints. It lists the gold, silver, and bronze winners in four categories: Cross-Channel Marketing, Analytics, Video, and In-Store Innovations. Saks Fifth Avenue won gold in Cross-Channel Marketing for its clienteling solution that provides a single customer view across channels. Lakeshore Learning won gold in Analytics for improving its site search and navigation to better engage customers. Dickies won gold in Video for incorporating product videos into its email marketing campaigns.
Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Ma...Shane Gibson
http://closingbigger.net Manitoba Motor Dealers Association - The New Rules of Engagement in Dealer Marketing. Presented by Shane Gibson author and social media and social selling speaker.
Customer Engagement in a Sales Environment - 5 D'sMahesh Iyer
Customer Engagement has become key right during the Sales Process. 5 D's of Sales would help you have a complete and proper sales by having the right Customer Engagement
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
Using Pardot and Communities: Marketing with Partner and Dealer NetworksMatt Dillon
This document discusses how to use Pardot, Salesforce Communities, and the Sales Cloud together to support partner and dealer networks. It provides examples of how manufacturers and B2B companies can create automated lead management, nurturing, and reporting across their organizations and through indirect channels. The document emphasizes using these tools to improve the customer experience and align business processes around what end customers want through real-time access to resources, support, and account information.
The document describes the JuxtConsult FIRSE model for tracking dealer engagement with brands. It involves measuring dealers' satisfaction across five stages of interaction: footfalls, incentives, revenues, sales support, and engagement (FIRSE). Dealers are surveyed on their experiences and satisfaction levels at 34 parameters within the five stages. The methodology aims to identify weaknesses in the brand dealing funnel. Key analysis includes diagnostic of satisfaction at each stage, individual index scores for each letter, an overall brand satisfaction composite index, and performance on attributes versus their importance. The sampling involves surveying multiple dealer types for various brands.
The document outlines marketing activities to celebrate a nonprofit organization's 10th anniversary, including utilizing various social media platforms like Facebook, Twitter, YouTube, and Pinterest to share content and engage supporters. It also proposes holding a photo competition with the top images made into postcards, putting on a public exhibition of the organization's history in various local venues, and issuing a press release schedule highlighting key dates and events from the past decade. The goal is to get the anniversary message out to current supporters and encourage engagement through social sharing, donations, and advocating for the nonprofit.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Top-Quality AC Service for Mini Cooper Optimal Cooling PerformanceMotor Haus
Ensure your Mini Cooper stays cool and comfortable with our top-quality AC service. Our expert technicians provide comprehensive maintenance, repairs, and performance optimization, guaranteeing reliable cooling and peak efficiency. Trust us for quick, professional service that keeps your Mini Cooper's air conditioning system in top condition, ensuring a pleasant driving experience year-round.
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinForth
Brandt Hertenstein, Program Manager of the Electrification Coalition gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
car rentals in nassau bahamas | atv rental nassau bahamasjustinwilson0857
At Dash Auto Sales & Car Rentals, we take pride in providing top-notch automotive services to residents and visitors alike in Nassau, Bahamas. Whether you're looking to purchase a vehicle, rent a car for your vacation, or embark on an exciting ATV adventure, we have you covered with our wide range of options and exceptional customer service.
Website: www.dashrentacarbah.com
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Dahua provides a comprehensive guide on how to install their security camera systems. Learn about the different types of cameras and system components, as well as the installation process.
Charging Fueling & Infrastructure (CFI) Program by Kevin MillerForth
Kevin Miller, Senior Advisor, Business Models of the Joint Office of Energy and Transportation gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Charging Fueling & Infrastructure (CFI) Program by Kevin Miller
Editor's Notes
Born from a successful 27 year old auto advertising agency Dealer HD launched in 2004 Staff has grown over 500% since inception We used our extensive knowledge of the automotive industry to create the best web engine available Innovative leaders in new Internet technology