This document summarizes the business model of Platinum Stores, which acts as a dealer for Gloob, an Indian home decor and furnishing company. As a Gloob dealer, Platinum Stores would invest around 2 million rupees for an initial stock and display area. In return, Platinum Stores would receive benefits like customized product designs, marketing support, training for sales staff, and discounts on product purchases from Gloob. The document outlines the key aspects of the dealer relationship between Gloob and Platinum Stores like investment structure, financial terms, and support provided by Gloob.

1. BUSINESS MODEL
DEALER
PLATINIUM STORES

2. Gloob: Who Art Thou?
An enterprise by Alumni from IIT, India’s first multi category design and production enterprise in the space of home décor and furnishing.
Working with a vision of redefining how people decorate their spaces by introducing them to clutter breaking wall décor, furnishing and furniture products.
Create a market differentiation by bringing the highest level of product quality and service to partners which creates value in their association

3. Gloob: The road so far
5000+
2 lakh
100+cities
50000
Unique Products (in-house manufacturing)
Size and color variants
Network partners across India, UK,
Bahrain and Nepal
Cumulative store space area in Sq ft

4. Current Network
Presence in 100+ major cities in India
50000 sq. ft.(+) of cumulative display area
International distribution in UK, Bahrain, Nepal
Over 60 exclusive store spaces in India

5. Business Model
Benefits & USP
• Free 3D layout of dedicated area in store where products are to be applied
• Free visualization support whereby products can be applied on actual photograph of customer site.
• Free customization support whereby designs in catalogs can be changed in terms of color or size to fit a particular area
• Dedicated Interior design team and single support number to understand retail and project requirement from retail or institutional clients.
• Doorstep delivery of the products. No hidden charges. Anywhere in India in 5-7 working days
• Very strong issue redressal system whereby any problems are resolved with lighting speed.

6. Benefits & USP
• Implementation and product training
• Milestone based incentives to architects and interior decorators – foreign trips , phones and tablets.
• Special training in Mumbai for sales executives/ owners where boarding and lodging is taken care by Gloob.
• Access to over 5000 products in growing home décor industry.
• New products every month matching different ethnic sensibilities.
Business Model

7. Business Model
Gloob Support for Institutional Sales
1. India’s only company to provide customized products for bulk projects
A lot of times corporate/hotels/schools or even retail customers want to create something specific for a certain project which might be outside the products in the catalog. Gloob is the only company in India which creates these customized designs in a 3-d environment for these big projects without any extra charge for design as a service to their partners.
All that the partners need to do is give the client requirement along with the space dimension and photographs. The usual time for creating such layouts in 3-d is 3-7 working days.

8. Business Model
Gloob Support for Training Gloob conducts 3 – 5 days training in Mumbai which includes boarding and lodging for partners’ personnel which includes; 1. Product and warranty training 2. Implementation and process training 3. Sales and marketing training 4. 3-D modeling of store display and implementation done by Gloob team. Free of cost training with only cost of travel borne by partner.

9. Gloob Support for Marketing
1. Free SMS/e-mail campaigns for the existing customer database of a partner. Used to connect with interior decorators/architects
2. Proposals for interior designers/architects/consultants (International Tours as incentives against fixed milestones)to be distributed among them
3. Routing of local enquiries through facebook to local partners (over 50000 FB fans and growing)
4. Continuous support through a team of interior designers for 3-d layouts and customized designs for big projects
Business Model

10. FINANCIAL TERMS
Financial Terms of Association
Dealer
Platinum stores
Initial investment of 20 lakhs –
stock + advance
60-80% mark-up discount
Retail plus project sales

11. INVESTMENT BREAK UP
INVESTMENT BREAK UP PAYABLE TO GLOOB
Stock + Catalogs
1200000
Display Fixed
150000 - 200000
Rotating Credit against orders
400000 - 500000
Security
100000
Dealer Fees
Nil
Total investment payable to Gloob
2000000
*Note :
1.Gloob + CYSUR both products to be included.
2.Minimum display requirement of 500 sft.

12. COMPANY SUPPORT
Display Discount on Wallpapers
25% additional on Landing price
Display discount on Graphics products
50% additional on Landing price
Free 3-d layouts for all customer projects
Yes
Customized products for bulk projects
Yes
Emailer/SMS
5000 each
Interior proposals
50
Customer pamphlets
2000
SUPPORT OVERVIEW

13. SUPPORT OVERVIEW
COMPANY SUPPORT
Sample Wall decals for marketing
50
Visiting cards
300
Milestone incentive for interior decorators
Yes
Certification for Gloob Partner
Yes
Cost sharing for external flex(upto maximum of Rs 5000/-)
50%
Product portfolio CD
8

14. Thank you